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New Ad Fraud Scheme Could Be Scamming Brands Millions Monthly Via Fake Video Ad Views

Fraud detection company DoubleVerify says it’s found a new video fraudscheme in which scammers are reselling standard banner ad impressions as video plays. The worst part? They’re selling as many as 120 videos ads for every single banner ad. First, the scammers buy a banner ad slot on an ad exchange. Then they turn around and rebroker that space. But

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AirPods 2.0 Are A Massive Disappointment: Apple Innovation Slows To A Crawl

What is going on with innovation at Apple? The company just released “new” iMacs for the first time in two years with the same design and form factor since 2012. Don’t even mention the missing-in-action wireless charging mat AirPower, which was announced in 2017. And now the new AirPods are out, and there’s almost nothing new about them, despite the fact

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Marketers are boosting 2019 ad spend on Amazon, Facebook, and Google (but especially Amazon)

Recently I surveyed 1,500 marketers who actively run ad campaigns. It’s no shock that marketers are looking more and more to Amazon as a media source for advertising — especially those in consumer goods and retail. But Amazon’s not the only one growing. Both Facebook and Google will be growing significantly as well. Amazon, however, as

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Apple Heart Study: What Stanford Medicine Learned From 400,000 Apple Watch Owners

Apple and Stanford Medicine just completely the largest heart study of its kind ever: 400,000 Apple Watch-wearing participants. Preliminary results from the study are just now being released. First, the obvious: wearable tech seems to make us safer. “Wearable technology can safely identify heart rate irregularities that subsequent testing confirmed to be atrial fibrillation,” Stanford says. Secondly,

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What the Boeing 737 Max Can Teach Us About Self-Driving Cars (And The Dangers Of Machine Learning)

We don’t yet know exactly what happened with the Boeing 737 Max crashes. But it’s clear from other non-fatal 737 Max incidents that there are concerns about how its automated systems function. And that’s something to keep in mind when we think about self-driving cars. The problem lies in how AI-driven machines learn — and share. Get the full

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2000-Consumer Study: 68% Of Shoppers ‘Click And Collect,’ Or Buy Online And Pick Up In-Store

Most of us are buying online and picking up items in a retail store repeatedly, according to a new study of 2,000 American adults. And 50 percent of us decide where to buy online simply because of that possibility so we can avoid paying shipping. Retail is changing, and BOPIS — buy online and pick

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Why Apple Got Spared As Elizabeth Warren Targets Amazon, Facebook, Google For Breakup

Senator Elizabeth Warren wants to break up Amazon, Facebook, and Google, and promises to do so if she becomes president in the next U.S. election. But why not Apple? Apple is a massive part of “GAFA:” the biggest internet/technology giants of our time. But Warren isn’t targeting Apple for breakup, even though it was recently the largest

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Mark Zuckerberg’s 6 New Principles Of Privacy And Safety For Facebook and Messaging

Facebook CEO Mark Zuckerberg unleashed a 3,000-word manifesto on privacy today via his personal Facebook account. In so doing he revealed the six key principles behind his new “privacy-focused vision for social networking.” Get the full story in my post at Forbes …

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21st century marketing intelligence webinar: Data, science, and magic in a world of smart devices

Every marketer knows marketing is changing. You don’t have to be a CMO to see that lack of data is no longer the reason why marketers can’t grow their brands. Marketers are deluged with data, overwhelmed with data, buried in data. The solution lies within … but finding the growth needle in the data haystack

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Mobile App Install Fraud To Hit $12.6 Billion: 26% Of All Mobile App Install Advertising

Mobile app install fraud will cost marketers almost $13 billion in 2019, according to a new report. That totals 26 percent of total global mobile app install ad spend, and it’s up from $7.3 billion in fraud loss in 2018. In the U.S., however? Fraud will “only” be 13 percent. Fraud is cyclical, according Scalarr, the company behind the report.

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Why Apple Watch 5’s Rumored Sleep Tracking Might Not Work Very Well

Apple’s rumored to be working on sleep tracking for the Apple Watch Series 5. It makes a lot of sense given the company’s intense focus on the medical and health market. But tracking sleep from the hand isn’t easy. I know a little bit about this: I’ve been tracking sleep via the Motiv smart ring for months now. But

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39% Find Voice Ads On Smart Speakers ‘More Engaging’ Than TV, Online

Two in five consumers find voice ads to be more engaging that traditional banner ads or TV ad spots, according to an Adobe study of over 1,000 consumers. And a similar number finds them less intrusive, too. That’s good news for Google and Amazon. They lead the smart speaker market, making the vast majority of

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Russia’s First Autonomous Train: One More Step To Self-Driving Cars (Buses And Trolleys Are Next)

Russia’s capital city of Moscow will soon be home to an ambitious autonomous tram project, joining Germany and China as the leading testbeds for the technology. Self-driving vehicles are not currently legal in Moscow or anywhere else.  Autonomous trains and trams are stepping stones to full self-driving vehicles, thanks to their defined routes, but retain

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Singular ROI Index 2019: The unmissable advertising ROI webinar

Singular’s ROI Index is the largest study that ranks top ad networks globally based on their ability to deliver ROI for advertisers. We’ve already published the Index and made it available to the world, giving you the ability to find the best advertising ROI available. But now it’s time to dig deeper. Get the full story in my post on

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48% of Marketers Believe Amazon’s Alexa Is Better Than Google Assistant, Siri, or Cortana for Marketing

48 percent of marketers think Amazon’s Alexa has the greatest potential for voice-enabled marketing. Just under a third say Google’s Assistant is best, and only 17 percent feel the same way about Apple’s Siri. And Microsoft’s Cortana? Just three percent. But almost 40 percent of marketers are doing no voice-first marketing today. That is despite the fact that

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Augmented Reality Is The Operating System Of The Future. AR Cloud Is How We Get There.

In the future, every object will be smart. Not necessarily because everything will be made of “smart matter,” with chips, motors, sensors, and radios (although this is happening). But increasingly because we are starting to digitally paint over default reality, layering on data, insights, and entertainment in virtual or augmented layers. When we shift from smartphones

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What’s Exciting About The Varjo VR-1 Headset Isn’t the 6000 Pixels Per Inch Or The $6K Price Tag

Helsinki-based Varjo just released the Varjo VR-1, a revolutionary VR headset with a 4K-quality human-eye-resolution micro-LED display, plus a wider display around that high-quality one so you see a broad field of view. It’s ground-breaking, and so is the price: $5995, plus yearly service fees of $995. But those are not the most interesting details. Get

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How New Cross-Device, Cross-Platform Attribution Helps Brands Like Lyft Grow Faster

Very few brands truly understand their complete marketing ROI. The reason is simple: they lack a true cross-platform and cross-device measurement capability. And the result is that they can’t fully optimize their marketing to take advantage of what’s working, or stop what’s not. But here’s the big secret about cross-device measurement. It’s not just about measurement of the journey. Instead, it’s about deeply

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Most Brands Hear From Just 1% Of Their Customers (But This One Activity Can Get You a 91% Response Rate)

Most brands hear from just one percent of their customers, according to a recent study. But there’s a way they can hear from a staggering 91% of them. The one caveat? They have to be mobile-app-using customers. Apptentive just released its 2019 mobile customer engagement report, based on data from 1,400 apps. Those 1400 apps have engaged in half a

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Peak Tinder? Dating App Registrations Drop 485%

Valentine’s Day 2019 might not have been quite as romantic as last year’s. Fewer people are signing up for apps like Tinder, Match, PlentyOfFish, and OkCupid. At least in the U.S. and Canada. According to a study of 15 million dating app installs over the last year, dating app registration rates have dropped 485%, while subscription or

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iPhone Sales Crater In India: Xiaomi, Samsung, Vivo, Oppo, and Transsion Outsell Apple

Apple iPhone sales cratered year-over-year in India, dropping 40% in 2018. That’s in spite massive growth in the India market. In fact, in the latest numbers from IDC, the Indian smartphone market grew 14.5% last year and market leader Xiaomi grew even faster: 58.6%. And in the “super-premium” $700+ segment that Apple typically owns? Samsung’s Galaxy S9 series

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The world’s best mobile ad networks: Announcing the 2019 Singular ROI Index

What makes the best mobile ad networks on the planet the best? From a marketer’s perspective, the answer is pretty simple: the best mobile ad networks are those that provide the best return on investment. Ten dollars goes in, $15, $20 or more comes out. Ad networks who qualify get this badge. But of course there’s more to the

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iPhone Sales Crater In India: Xiaomi, Samsung, Vivo, Oppo, and Transsion Outsell Apple

Apple iPhone sales cratered year-over-year in India, dropping 40% in 2018. That’s in spite massive growth in the India market. In fact, in the latest numbers from IDC, the Indian smartphone market grew 14.5% last year and market leader Xiaomi grew even faster: 58.6%. And in the “super-premium” $700+ segment that Apple typically owns? Samsung’s Galaxy S9 series

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Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says

A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical. At least, that’s what they say on surveys. Get the full story in my post at

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Fraudsters Are Manipulating Ads.txt To Scam Millions From Advertisers

Ads.txt is an Interactive Advertising Bureau protocol to top ad scams before they start. But enterprising scammers have found a way to use it as a key part of their fake advertisingmoney-making schemes, according to a new report from DoubleVerify. Here’s how it works. Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized

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1 Of 3 Marketers Shifting Ad Spend From Facebook and Google to Amazon, Study Says

About a third of retail marketers are shifting ad spend from traditional digital media giants like Facebook and Google to Amazon, according to a new study of 100 retail companies that generate at least $50 million in annual digital sales. Which makes sense. Thanks to Amazon’s recent earnings report, we just learned that Amazon’s digital ad business doubled in size last

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How to deal with pain (or, at least: how I deal with pain)

I have a had a lot of pain in my life. Totaled up, I’ve had about 15 broken bones, well over a hundred stitches, 15-20 shoulder separations (both sides), and uncounted bruises, bumps, scrapes, and cuts from a lifetime playing ice hockey, soccer, volleyball, or pretty much any other sport, and lots of hiking, climbing,

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Amazon’s Ad Business Jumped 95% Last Quarter. This CMO Tells You Why.

Amazon reported record revenue and profit last week in a monster $72.4 billion quarter. One of the fastest-growing segments, however, is not traditional retail. It’s advertising. Perhaps not shockingly, when you have 100+ million Prime subscribers and hundreds of millions of web and mobile customers, you can charge brands for access to them. That’s why Amazon’s “other”

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We asked 1500 marketers how they choose ad networks, and the answer was ‘all of the above’

Is it scale? Quality? Lack of fraud? Personal service, or a great digital experience? Amazing technology? Or perhaps a tight focus on your particular niche? We recently asked 1,500 marketers a simple question: How do you choose ad networks? And what are the most important elements of that decision? According to the responses, it’s pretty much all

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Sonos Adds YouTube Music In 21 Countries, Continues Quest To Get All Music Available On Sonos

You don’t have to actually watch music videos to listen to music from YouTube anymore. Starting today, paid subscribers to YouTube Music can add their subscription to their Sonos systems. This is just the latest step in Sonos’ strategy: letting customers play any music from any source. Get the full story in my post at Forbes …

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