Most of us are buying online and picking up items in a retail store repeatedly, according to a new study of 2,000 American adults. And 50 percent of us decide where to buy online simply because of that possibility so we can avoid paying shipping.
Retail is changing, and BOPIS — buy online and pick up in-store — is growing.
Retail might be vastly overbuilt in the U.S. as both malls and big-box stores are challenged by the rise of e-commerce. But there’s clearly a place for local and physical in today’s retail landscape.