Every journey of a thousand miles starts with a single step. For the world’s largest e-commerce investor, that happened in an Uber.
It was the definition of a captive audience.
“Our first product was serving Uber drivers and we took Ubers and we pitched our product,” Michele Romanow, Clearbanc founder and President told me. “As a founder, you have to pitch your own product.”
The company has pivoted a few times, but $350 million in venture capital later and with over $1 billion invested in 2,800 e-commerce companies, Romanow is still looking for innovative marketing techniques.
Want weekly updates? Of course you do …