Why search won’t save your app, and ASO is table stakes

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Why search won’t save your app, and ASO is table stakes

Search won’t save your app. And App Store Optimization,  important as it is, won’t take you from zero to hero.

At least, not alone.

Here’s the problem: even though 65-80% of apps are found after a search — meaning, you need to be good at getting your app found in searches — it’s not the kind of search you’re dreaming of. People aren’t search for “great football game.”

Get the full story in my post on TUNE’s blog …


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