Is it scale? Quality? Lack of fraud? Personal service, or a great digital experience? Amazing technology? Or perhaps a tight focus on your particular niche?
We recently asked 1,500 marketers a simple question:
How do you choose ad networks? And what are the most important elements of that decision?
According to the responses, it’s pretty much all of the above. If they were absolutely forced to just pick one, completely compelled to isolate one single most important factor — on pain of losing their quarterly bonuses or maybe even the free triple-venti-soy-no-foam-lattes at the office — it’d probably be scale and reach.