Every single consumer device that matters is now a trojan horse for the rapid introduction of AI assistants into our lives.
Think iPhone, Echo, Pixel, Chromebook, Pixel Buds with Google in your ear. Smart homes, smart cars, smart glasses, and speakers. And all of them with a voice, enabling v-commerce. Or, voice-powered commerce.
Google’s new Chromebook — the PixelBook — has a dedicated Google Assistant button. Android phones, of course, particularly those that Google produces itself, respond to “OK Google.” Apple’s laptops don’t have a dedicated button for Siri, but, in High Sierra, the latest version of Mac OS X, you can invoke Siri by pressing two buttons. iPhones, of course, respond to “Hey Siri.” Amazon, which has long has the Echo, now enables the invocation of its electronic genie via the Show, Connect, Echo Plus, Echo Spot, and Fire TV products. Sonos is in on the game. Microsoft’s Cortana is getting installed on smart speakers … and it goes on and on.