Artificial intelligence is reshaping both martech and adtech. It’s creating new experiences we could never create with convention technology, and it’s enabling new insights we’ve never before been given a chance to see.
Last week TUNE partnered with Google to highlight some of those experiences and insights, and you can listen to the entire conversation here.
One of the key places machine learning is helping marketers?
Understanding the customer journey.
Knowing where your customers come from, and how they come to make a purchase decision for your product, service, or subscription, is critical. In fact, it’s so critical that marketers tell us that better customer journey visibility would improve their marketing ROI by a staggering 70%.