The NCAA basketball tournament may be March Madness for college basketball fans, but it’s apparently also brand insanity for sponsors, who are collecting huge payoffs in terms of social engagement on Facebook and Twitter.
Capital One saw a massive 2,573% social media lift. Unilever jumped 1,665%.
And Intel saw 1,232% social lift.
Social lift is an increase in mentions, likes, comments, and retweets, and it’s indicative of how central a brand or topic is to our collective digital consciousness. Numerous brands have collected hefty top-of-mind bounties, thanks to the annual NCAA tournament, according to data collected by 4Cinsights, a marketing analytics company.