The New Retail: Showrooming, Webrooming, And Scanswapping Are How Millennials Shop

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The New Retail: Showrooming, Webrooming, And Scanswapping Are How Millennials Shop

Millennials don’t shop like their parents.

In the dim mists of time, we went to a store, bought a gift, and brought it home. That’s changed with e-commerce, of course, and I’ve talked about that before: Taps, Clicks, Bricks: How Retail is Changing in America.

But millennials are bringing it to a new level, according to a new study released today by Oath (the former AOL and Yahoo which is now owned by Verizon).

Get the full story in my post at Inc …


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