Star Wars Galaxy of Heroes has been downloaded perhaps 50 million times. It’s a top-10 game for revenue. But 95 out of 100 people who install it on Android aren’t using the app a month later.
And it is the very best game on Android for mobile user retention.
Mobile user retention is bad, as everyone in the mobile app install business knows. But new data seems to show that Android retention rates — for top apps — are half or a third of those on iOS.