Apparently lot of people heard an Echo on Christmas morning, or said “OK, Google.” Smart speaker penetration exploded 50% between early December of 2017 and February of 2018, according to new data from comScore.
Amazon and Google won big.
Apple, on other hand, lost ground thanks to delayed HomePod availability.
“Recently-released comScore Connected Home data from February show the penetration of smart speakers is now at 20 percent of Wi-Fi homes,” says Susan Engleson, senior director of emerging products at comScore. “In just three months, that’s more than a 50 percent increase to an astounding 18.7 million U.S. homes using a smart speaker.”