Smart matter: Mobile is the gateway drug to enterprise and brand success

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Smart matter: Mobile is the gateway drug to enterprise and brand success

Caterpillar makes massive 100-ton bulldozers. And Caterpillar also makes apps for your 5-ounce smartphone.

Why?

Mobile is a gateway to what I call smart matter.

Smart matter is the result of adding three things — chips, sensors, and radios — to all products and environments. Simply put, we’re “smartifying” everything … connecting everything and every thing, giving potentially all matter the ability to sense, to act, to control itself, to be controlled by humans, and to impact its environment.

When matter is smart, it’s worth more.

Check out my post on TUNE’s blog to get the full story …


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