Excel is a wonderful tool. But I think we can all agree the less you need to export marketing campaign analytics out of one system, import it into another, and then finally start a deeper analysis, the better.
Especially when, as a digital marketer, you want to make fast but smart decisions.
So Singular released multiple improvements today to our campaign analytics report that automatically collects and standardizes data from all of your sources into one single reporting view for apples-to-apple analysis, says Singular’s senior product marketing manager, Saadi Muslu.
“Asides from having a sleek new look, we’ve added new functionalities for improved viewability,” she says. “Features like freeze/pin columns, drag & drop columns, and edit columns help to customize your reporting view for your needs. One of the most exciting new functionalities is Dynamic Totals, which allow users to filter their table by any attribute, and see the totals recalculated in real-time without needing to run a new query.”
One of my favorites though? Source transparency. (Scroll down to see it.)