Record Mobile Sales Hit $2B On Biggest Black Friday Ever: ‘BOPIS’ Growing Fast

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Record Mobile Sales Hit $2B On Biggest Black Friday Ever: ‘BOPIS’ Growing Fast

Mobile sale in the U.S. hit a new record as consumers purchased more than $2 billion straight from their phones — almost a third of all e-commerce sales on the traditional shopping holiday.

Total online revenue hit $6.22 billion, according to Adobe.

That’s up 17% from last year.

The mobile sales are a convincing sign of shift in the retail landscape: integration of offline and online business. And it’s help spawn a new acronym: BOPIS (buy online, pick up in-store).

Get the full story in my post at Forbes …


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