Valentine’s Day 2019 might not have been quite as romantic as last year’s. Fewer people are signing up for apps like Tinder, Match, PlentyOfFish, and OkCupid.
At least in the U.S. and Canada.
According to a study of 15 million dating app installs over the last year, dating app registration rates have dropped 485%, while subscription or purchase rates dropped 40%. That means that while people are still installing at least some dating apps, they’re not consummating the full experience, if you catch my drift.