Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says

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Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says

A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical.

At least, that’s what they say on surveys.

Get the full story in my post at Forbes …


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