Most Brands Hear From Just 1% Of Their Customers (But This One Activity Can Get You a 91% Response Rate)
Most brands hear from just one percent of their customers, according to a recent study. But there’s a way they can hear from a staggering 91% of them.
The one caveat?
They have to be mobile-app-using customers.
Apptentive just released its 2019 mobile customer engagement report, based on data from 1,400 apps. Those 1400 apps have engaged in half a billion customer conversations for Fortune 500 brands across two billion devices worldwide, the company says.