Mobile is the ecosystem: All marketing channels by degree of mobility

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Mobile is the ecosystem: All marketing channels by degree of mobility

Mobile’s not a channel. We know that. It’s an ecosystem within which all the digital channels increasingly live.

But increasingly, mobile is influencing non-digital channels as well. That’s because mobile is the three-foot PC … the laptop that never leaves our side … the supercomputer in our pockets.

So what’s that look like?

In other words, how mobile are the traditional marketing channels? Here’s one way of looking at it …

Get the full story in my post on TUNE’s blog


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