In the early stages of the mobile gaming explosion, every publisher hunted whales. Only a tiny fraction of gamers actually paid for in-app goodies, and while minnows were OK for ad revenue, big spenders — the whales — drove success.
Over the past three years, the number of game players who actually pay rose by a third, game monetization platform DeltaDNA says. That’s a massive difference, even though the overall percentage is still very low: 4% in North America, and 2.5% in Europe. And that’s translated to increases of 200% in revenue for strategy games and 42% for casino games.
But the paying percentage is the real news.