Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X Higher

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Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X Higher

Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian subcontinent is much higher: 31.9%.

Months ago, I studied 24 billion clicks and taps on ads that marketers measured over January, February and March of this year, discovering a global 15.2% mobile ad fraud rate. (My day job: mobile economist for TUNE, a mobile measurement company.)

Recently, our India team asked me to look at India specifically.

The results were not pretty.

Get all the details in my post on Forbes …


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