Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian subcontinent is much higher: 31.9%.
Months ago, I studied 24 billion clicks and taps on ads that marketers measured over January, February and March of this year, discovering a global 15.2% mobile ad fraud rate. (My day job: mobile economist for TUNE, a mobile measurement company.)
Recently, our India team asked me to look at India specifically.
The results were not pretty.