Mobile ad fraud: 6 ways fraudsters win via dirty tricks, nasty scams, illegal tech, and cutting-edge camouflage
Ad fraud is a game where losing can look like winning, our Singular Fraud Index says. That’s why you need the latest intel — and the best fraud protection suite in the attribution industry — to protect you.
And understanding the enemy is the first step in winning the fraud war.
Or at least … not losing it.
At our recent UNIFY conference, IronSource’s Vice President for Growth Yevgeny Peres unpacked the science and data behind how fraudsters win. This was new intel to some of the world’s top digital marketers (not an easy task) and showed attendees how fraud was happening live in their campaigns right from the most innocuous, trustworthy, and high-quality apps.