How do you know it’s 2006?
I received an invite to a marketing webcast from the American Marketing Association today.
Halfway through the first paragraph:
Traditional communication methods such as mail, email and a generic “dot com” website experience are simply not working.
Wow. Innovative to traditional in less than a decade.
I think a lot of small, innovative web companies knew this, and have known it for at least a few years, but I didn’t know that the American Marketing Association knows it.
(Of course, they are pushing customer portals as the cutting-edge replacement solution, so maybe they still don’t know it.)