In 2015 I downloaded an app called Touch of Modern. The company behind it is a retailer that sells cool modern products for men, including furniture, watches, a gadgets.
In 2016 I barely touched the app. Maybe never.
In 2017 I ordered perhaps $2,000 worth of product right from the app.
After downloading and installing iOS 11 today, it struck me that if iOS 11 had been around in 2016, I might never have had the opportunity to see the app icon on one lazy weekend, tap it out of sheer boredom, browse the products, and so get sucked back into buying cool stuff that I barely use. And Touch of Modern would have been out $2K in potential purchases … without ever knowing it.