Hundreds of millions of paid clicks, millions of paid app installs, and hundreds of marketing campaigns clearly indicate one thing: treating earned, owned, and paid marketing as separate entities costs brands hundreds of millions of dollars annually.
The good news?
Synergizing earned, owned, and paid channels is relatively easy. And, dozens of other marketers have paid the price in high-ticket test campaigns so you don’t have to.
I recently completed a major report on paid and organic marketing with TUNE, a mobile marketing platform. The goal was understanding at a deep, analytical, and numbers-based level what synergies exist, and how they interact.