How Apple Can Make Siri Smarter Than Alexa, Google, And Cortana

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How Apple Can Make Siri Smarter Than Alexa, Google, And Cortana

Google has the knowledge graph. Amazon has the product graph. Facebook has the social graph. Microsoft has Bing and a third of search volume. Here’s how Apple can compete.

Apple’s artificially intelligent assistant Siri isn’t exactly the sharpest knife in the drawer. But there is one specific piece of technological jujitsu Apple can perform that just might be able to fix that.

AI is hard.

It requires expertise, complex algorithms, and huge amounts of training data. With over $250 billion dollars of cash on hand, Apple can buy the first two.

The third piece, however, is especially hard for Apple.

Get the full story in my column at Inc. Magazine …


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