Holiday e-commerce to break $100B for first time, says 1 trillion visit Adobe study

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Holiday e-commerce to break $100B for first time, says 1 trillion visit Adobe study

Holiday e-commerce spending will break through $100 billion in the U.S. alone, according to a study released today by Adobe. That’s almost 14% year-over-year growth. In addition, Cyber Monday will hit $6.6 billion in sales alone, even though Black Friday will have better deals.

And mobile, at last, has surpassed desktop, in at least one way.

Smartphone plus tablet e-commerce visits to retail sites will account for 54% of all visits, Adobe says, while desktop drops to 46%. In 2015, desktop accounted for 55% of all visits, while in 2016 it was 50%. Mobile has already far surpassed desktop in web use generally, but buying has been a special use case: people have tended to like more screen space.

Total sales, Adobe estimates, will be $107.4 billion.

Get the full story in my post at Forbes …


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