In the U.S., phones based on Google’s Android and Apple’s iOS mobile operating systems typically share the market relatively evenly. Globally, however, the percentage looks much more like somewhere between 80% to almost 90% Android, leading many to conclude that the mobile platform war is pretty much Windows versus MacOS, part two.
Google VP Dave Burke, however, provided insight yesterday that Google may actually have less than 66% global market share. And he did so right on Google’s own blog. The key difference: sales numbers versus actual usage numbers.