We’ve all had that moment: you were just talking about a product, and the very next day — or hour — you see an ad on Facebook about it.
The idea that Facebook is listening in on your conversations and tailoring ads based on what it hears seems to be gaining currency. Last year, The Independent claimed that a professor at the University of South Florida found evidence that Facebook was eavesdropping, although the actual words attributed to Kelli Burns are not so clear-cut.
That story continues to pop up on social feeds, and people resonate with it.
“We talked about Lexus in the car – and guess what: My friend got a Lexus ad,” Julie Albright, a professor at the University of Southern California said recently. “And he’s never gotten that before …. right after the conversation.”