Facebook After PrivacyGate: What’s Changed?

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Facebook After PrivacyGate: What’s Changed?

eMarketer just released a major report highlighting some of the key changes following social media giant Facebook’s recent privacy scandals. 

One thing that’s changed?

Consumer trust is down — significantly. But social media usage, not so much.

Only 24% of U.S. internet users think Facebook will do enough to protect privacy in the future, according to a YouGov and The Economist study that eMarketer cites. Trust is lowest where Facebook has the most trouble attracting users: the young. In a similar study, the number of those who agreed that Facebook was protecting their privacy dropped from 79% in 2017 to just 27% after the Cambridge Analytica news broke.

Get the full story in my post at Forbes … 


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