eMarketer just released a major report highlighting some of the key changes following social media giant Facebook’s recent privacy scandals.
One thing that’s changed?
Consumer trust is down — significantly. But social media usage, not so much.
Only 24% of U.S. internet users think Facebook will do enough to protect privacy in the future, according to a YouGov and The Economist study that eMarketer cites. Trust is lowest where Facebook has the most trouble attracting users: the young. In a similar study, the number of those who agreed that Facebook was protecting their privacy dropped from 79% in 2017 to just 27% after the Cambridge Analytica news broke.