Emojis in push: Boost open rates 85%

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Emojis in push: Boost open rates 85%

Push notifications might seem like God’s gift to marketers, but with great power comes great responsibility.

Unfortunately, some marketers aren’t responsible. And that means that some apps flood their users with streams of non-notifying notifications. The result: it’s harder for legitimate messages to get noticed in the stampede.

One way to stand out? Emojis.

Want more details? Check out my post on the TUNE blog.


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