Digital Duopoly Declining? Facebook’s, Google’s Share Of Digital Ad Dollars Dropping

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Digital Duopoly Declining? Facebook’s, Google’s Share Of Digital Ad Dollars Dropping

Is the digital duoplogy in danger? Facebook and Google’s share of the U.S. digital ad market will decline in 2018 for the first time in years, according to a new eMarketer projection.

Why?

Blame Amazon’s ad business — and Snapchat — for growing faster than expected.

“The two companies will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year,” eMarketer says. “Smaller players such as Amazon and Snapchat are experiencing faster-than-expected growth.”

Get all the details in my post at Forbes …


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