Marketing technology is a fast-growing industry. It’s worth $230 billion each year and growing 20% year over year, Singular CEO Gadi Eliashiv said recently at Unify.
But that’s slow growth compare to marketing data itself.
“Marketing data is exploding,” Eliashiv said. “It’s growing much faster than the industry itself.”
There are more connected people, many with multiple devices. That’s more digital activity, all of which generates more data and more statistics. There are more software solutions for both martech and adtech, and each of them ingests, consumes, and generates additional data.