How do you boost marketing efficiency 35%, 150%, or even an absurd 680%? Simple: you do what top marketers like Sandra Rand have done.
Which is: synergize paid, earned, and owned marketing channels.
As top marketers have learned, blending marketing campaigns across both paid and organic boosts both, sometimes in surprising and unexpected ways. Conversely, treating each channel as individual and separate costs marketers massive savings, much-needed insights, and huge potential upside.
Last week we looked at the results this generates: almost pure alchemy. This week, we’ll look at why channel synergy works.