blog

The new LinkedIn: #Mobilebest across web, mobile, & apps

Is LinkedIn’s new user experience a perfect example of MobileBest? MobileBest is meeting your customers where they are, whether that’s apps or web or other channels. LinkedIn’s new user interface attempts to unify the experience across desktop, mobile, and apps, and is perhaps the highest profile MobileBest redesign to date. I asked our director of user experience at

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AI @ datamation: AI designing AI

I commented on the future of artificial intelligence for Datamation: “In 2017 we’ll see see more and more artificial intelligences designing artificial intelligences, resulting in many mistakes, plenty of dead ends, and some astonishing successes. Google has tried this already, and AI researchers that I’ve talked to are increasingly turning to this method of iterating

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US time spent with mobile jumps 50%

I contributed to Cathy Boyle’s eMarketer report: US Time Spent with Mobile; A Deep Dive into Mobile App and Web Time. What did we learn? US adults will spend 50% more time on their phones in 2017 than they did in 2013. That time will hit 3 hours and 17 minutes. TV viewing is down about

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Facebook: Native Video Gets 10X More Shares Than YouTube

Social media marketers have long suspected that Facebook prioritizes video uploaded directly to Facebook versus video shared from another source, like YouTube. A new study confirms the suspicion. Few, however, thought there might be a 10X difference. Social media analytics provider Quintly analyzed 6.2 million posts by 167,000 Facebook profiles over the last half of 2016. In

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Traction Conf makes Canada great again

“I’m a refugee myself, a refugee of the first Gulf war from Kuwait,” Lloyed Lobo told me. “And I know people who are scared by the present situation.” Lobo runs Traction Conference in Vancouver, Canada. It’s a major international conference with speakers from top U.S. tech companies like LinkedIn, Uber, SendGrid, and AppDynamics (just bought by Cisco for $3.7 billion), and more.

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Emojis boost push notifications 85%

Mobile marketers can boost open rates of their push notifications 85% by including emojis, according to a recent report. Standard push notifications are only opened 2.44 percent of the time, according the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51%. That helps mobile app

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MM24: #MobileBest

And … I just released MobileMinute 24. It’s the lastest in my series of short videos on mobile strategy, mobile thinking, and mobile insights. The full blog post is on TUNE’s blog. In short: MobileBest is what happens when brands understand that mobile is the default way people experience the digital world. And, that the

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Do robots have free speech? Amazon says yes

It’s a case of murder most foul involving a hot tub, a night of drinking, and Amazon Echo. The government wants any recordings or interactions Alexa, Amazon’s personal assistant who lives on the Echo (and in the cloud), might have. Amazon says … nope … Alexa has free speech. Read the full post on Forbes.

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How Google App Indexing and Apple Spotlight Search Impact ASO

Google app indexing and Apple spotlight search are both part of the convergence of apps and web. And both should be implemented by mobile publishers who want to grow. In my latest post at TUNE’s blog, I dissect data highlighting practical implications for app publishers today behind the work that Google and Apple are doing to make

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Ad fraud, martech/adtech convergence, mobile web vs apps, and more …

I dug deep into the brains of ten mobile experts on four burning questions facing digital marketers today. They answered. The result: MobileBest: 10 experts on ad fraud, web vs app, attribution, and convergence. Check it out to hear from experts like Scott Brinker, Jean-Louis Gasée, the CMO of the CMO Council, the CEO of TUNE, and

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Live video: podcasting, influencers, and 13-year-old NASA hackers

I’m starting to do more live video on Facebook and Twitter/Periscope. Here, I’m chatting with Daniel Gefen on podcasting, viral fame, and influencers … including the “smartest man on Earth,” who apparently hacked NASA at age 13 to get the entire plans for the Space Shuttle. Want to get these live or very shortly after?

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mc, presenter

MC’d and spoke at Mobile Lab in Seattle, helping brands like Costco and Colliers get up to speed with the latest and greatest in mobile. And the agenda …

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quoted by FTC chairwoman

It’s not every day that the chair of the U.S. Federal Trade Commission cites your data in a major keynote address: Protecting Consumer Privacy in the Digital Age: Reaffirming the Role of Consumer Control. (link to PDf of speech; citation is on page 8)

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mc @ postback

Had the incredible honor of MC’ing at TUNE’s 1000-mobile-marketer conference in Seattle. So enjoyable, and such a great crew to work with! And here’s a bit of the livestream:

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Moderating Bill McDermott, CEO of SAP, Ryan Holmes of Hootsuite, and more

Absolutely loved moderating the opening panel at Interzone Vancouver with Bill McDermott, the fascinating CEO of SAP, plus Ryan Holmes of Hootsuite, Jessie Adcock, the chief digital officer of the city of Vancouver, and Jackie Yeaney, Red Hat’s executive vice president of Marketing and Strategy. Bill gave me a copy of his book, and he has a remarkable

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viral unicorns

I don’t write a ton anymore for VB, but I try to do so weekly at least. Nice to see good results! 11,300 social shares and counting 🙂

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global mobile

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? I published my first really big report for TUNE about the state of mobile globally. Talked to gamers in

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700M mobile ads

I studied 700 million Black Friday and Cyber Monday ads. Among the findings: 200% more ads only generated 20% more clicks. More details here.

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future of mobile @ Twitter HQ

Spoke at the SF AMA’s gathering in Twitter HQ on the non-mobile future of mobile. All images by Kathryn MacDonald (yeah, that’s my mom on the screen … it fit into the presentation) Chatting with Jeremiah Owyang

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app store optimization

Published a report on ASO for VentureBeat. Key findings? ASO is critical, as 75-95% of app installs are organic … but also, app store optimization will completely change in the next months and years.

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gamesbeat 2015

Spoke to 500 game developers, publishers, and marketers about user acquisition, worlds colliding, and modern-day games of thrones.

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m-commerce @ postback

Moderated a panel on emerging trends in m-commerce at Postback 2015 in Seattle, with speakers from REI, Poshmark, and Sephora.

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Mobile in NYC

Spoke at a Meltwater event at a fabulous roof-top venue in downtown NYC on building your brand with mobile advertising. And yes, *I* know how to spell “advertising.” 🙂

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