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Top 21 research-driven app store optimization tips

At TUNE, I’ve published nine major app store optimization reports over the past six months. Now I’ve taking the best tips from each one and shared them in one place. If you need more information, or full context, get the full reports. They are completely free in all cases, and you can subscribe to all of them

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Facebook: Monetizing Messenger With Ads Will Be Very, Very Dangerous

Facebook has made a decision to focus on advertising as the monetization model for Messenger, not payments, says the company’s VP of messaging products, David Marcus. At least, for now. “We’re not going to take cuts of payments,” Marcus said recently. “The one thing we traditionally do, and is a decent business for us, is advertising.

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57% of marketers: Top priorities include cross-channel measurement and attribution

eMarketer says that 2017’s top priority for 57.1% of marketers is “cross-channel measurement and attribution.” In fact, it’s the only priority among 12 listed that more than half of marketers consider a key focus. EMARKETER ON CROSS-CHANNEL ATTRIBUTION Interestingly, an additional 43% said that “cross-channel audience identification/matching” was a key initiative as well. That’s good timing, because TUNE

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Bots For Sale: Bot Platform Motion.ai releases Bot Store

Bot-making platform Motion.ai has just released a “bot store,” where companies, groups, and individuals who want to release a bot can get, customize, and deploy a bot in minutes. Restaurant Bot, for example, will let you view a menu, see hours, book a reservation, or get in touch with a restaurant, all from Facebook Messenger, web

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86% of top App Store keywords are now branded

Almost all top keywords that people use to search for apps in the App Store — and very likely Google Play — are now branded. What does that mean for marketers? Looking for more details? Here you go …

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How One Accidental Kanye West Tweet Led To 150M App Installs

When it works, influencer marketing can be a wonderful thing, leading to huge sales, major brand recognition, significant buzz, or millions of people installing your mobile app. Even if it’s entirely accidental. That’s exactly what David Reichelt and Zeb Jaffer experienced with their hot app Color Switch. Color Switch is an addictive mobile game in the Flappy

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I am an ‘ASO Jedi,’ apparently

I have had the honor of being named an ASO (app store optimization) jedi by TheTool, and app store optimization solution. (It beats being called a tool, which has happened.) I don’t know how much I deserve the honor: I mostly just learn stuff and share stuff. But … it’s nice. See the full list

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Iron Man IRL: Gravity and Red Bull unveil personal jetpack

British aeronautic engineering startup Gravity unveiled a new human flying suit today. It’s a six-engine jet-propelled personal flying apparatus that the company says will take regular humans to superhero heights at several hundred miles per hour. At the moment, flights are limited to just a few feet above the ground. The suit includes six miniaturized jet engines, two of which

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The future of apps

I chimed in on The Future of Everything’s future of apps expert post … Apps are under assault from all directions. First, web and apps are converging. From the web side, rich mobile websites are starting to approach app-like behavior and engagement, and from the app side, instant apps are starting to approach the instant

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Bot-based games platform Gamee hits 500 million plays, scores $2.2 million seed round

A mobile gaming company that delivers games via messenging bots just scored $2.2 million in seed round funding. Gamee is mobile, and it’s games, but it’s not an app. Not primarily, at least. Rather, it’s a platform that delivers small, instantly playable games on Facebook Messenger, Kik, and Telegram, alongside its own app. And, its

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India infographic: mobile app installs

India’s Economic Times published my infographic in its print version. This is a kind of a big deal, since the Economic Times has an English circulation of around 700,000, our local PR reps say (although Wikipedia pins it around 400-500,000). Unfortunately, their web people really don’t understand paid versus organic installs, and so the title

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I studied the top 500 App Store keywords so you wouldn’t have to

People love Snapchat, Instagram, Facebook, and YouTube. Kik is really hot. And, if you want to win search on the App Store or Google Play, you’d better be prepared to do a lot of digital marketing. Because 90% of the top keywords are branded terms. Search still matters, and ranking still matters, tremendously. But awareness,

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Siri, Book My Vacation

Someday soon, you’ll be able to tell Siri to book a flight to Chicago, get you a hotel on the Miracle Mile, reserve a table at Morton’s, and get you tickets for the Cubbies. And she’ll do it, with a Lyft or Uber between each event, too. That day may be sooner than you think

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Get 3-10X better push message engagement. Here’s how …

Emojis help boost push notification opens 85%. But how can you boost engagement by 400%? Or 600%? There’s only one answer: personalization: Personalizing to what people expect from you is key: the car is arriving, the game with their favorite team is starting, an enemy clan is attacking their castle, the product in their cart

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Emojis in push: Boost open rates 85%

Push notifications might seem like God’s gift to marketers, but with great power comes great responsibility. Unfortunately, some marketers aren’t responsible. And that means that some apps flood their users with streams of non-notifying notifications. The result: it’s harder for legitimate messages to get noticed in the stampede. One way to stand out? Emojis. Want more

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Alexa on the go: Amazon staffing up its AI for cars

The battle for smart cars is heating up. Apple has CarPlay, which integrates iOS into a car’s infotainment system. Google has Android Auto, which is available in select cars from Kia, Chevrolet, Audi, Skoda, and other manufacturers. Amazon is a somewhat later entrant into the smart car battle, but it’s moving fast. Ford, Volkswagen, Hyundai,

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Advertising, brand safety, and programmatic

Programmatic advertising, ad exchanges, and multiple ad partners are a wonderful ecosystem that has sped up transactions, opened under-utilized inventory, saved advertisers money, and earned niche publishers more revenue. It’s also something that, without care and attention, can result in massive reputation damage and huge brand safety violations. How would you feel if your brands’ ads

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Livestream: Influencer marketing event in LA

Influencer marketing is HOT. It’s a $2B industry today globally, growing into either $5 billion or $10 billion, depending on who you believe, over the next three years. Yesterday I hosted an influencer marketing event with top marketers from Fox, CBS, and other major brands in Los Angeles at a TUNE event. On the panel: Lisa

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Larry Kim leaves Wordstream, starts new AI/bot company

What do you do after founding a company that manages a billion dollars in annual adspend and is Google’s largest and fastest-growing partner? Start a new marketing AI company building chatbots, of course. Larry Kim, the influential and popular founder of perhaps the best paid search marketing platform on the planet, has left WordStream, the company he

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Zynga Acquires 1-Person App Startup For $42.5M

It’s a good day to be Tim Oswald. He owns Harpan LLC, an app development company with essentially one game, and game studio Zynga just bought his company for $42.5 million. And he’s not just the owner and CEO. He’s essentially the only employee, as well. See the full story on Forbes …

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The new LinkedIn: #Mobilebest across web, mobile, & apps

Is LinkedIn’s new user experience a perfect example of MobileBest? MobileBest is meeting your customers where they are, whether that’s apps or web or other channels. LinkedIn’s new user interface attempts to unify the experience across desktop, mobile, and apps, and is perhaps the highest profile MobileBest redesign to date. I asked our director of user experience at

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AI @ datamation: AI designing AI

I commented on the future of artificial intelligence for Datamation: “In 2017 we’ll see see more and more artificial intelligences designing artificial intelligences, resulting in many mistakes, plenty of dead ends, and some astonishing successes. Google has tried this already, and AI researchers that I’ve talked to are increasingly turning to this method of iterating

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US time spent with mobile jumps 50%

I contributed to Cathy Boyle’s eMarketer report: US Time Spent with Mobile; A Deep Dive into Mobile App and Web Time. What did we learn? US adults will spend 50% more time on their phones in 2017 than they did in 2013. That time will hit 3 hours and 17 minutes. TV viewing is down about

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Facebook: Native Video Gets 10X More Shares Than YouTube

Social media marketers have long suspected that Facebook prioritizes video uploaded directly to Facebook versus video shared from another source, like YouTube. A new study confirms the suspicion. Few, however, thought there might be a 10X difference. Social media analytics provider Quintly analyzed 6.2 million posts by 167,000 Facebook profiles over the last half of 2016. In

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Traction Conf makes Canada great again

“I’m a refugee myself, a refugee of the first Gulf war from Kuwait,” Lloyed Lobo told me. “And I know people who are scared by the present situation.” Lobo runs Traction Conference in Vancouver, Canada. It’s a major international conference with speakers from top U.S. tech companies like LinkedIn, Uber, SendGrid, and AppDynamics (just bought by Cisco for $3.7 billion), and more.

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Emojis boost push notifications 85%

Mobile marketers can boost open rates of their push notifications 85% by including emojis, according to a recent report. Standard push notifications are only opened 2.44 percent of the time, according the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51%. That helps mobile app

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MM24: #MobileBest

And … I just released MobileMinute 24. It’s the lastest in my series of short videos on mobile strategy, mobile thinking, and mobile insights. The full blog post is on TUNE’s blog. In short: MobileBest is what happens when brands understand that mobile is the default way people experience the digital world. And, that the

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Do robots have free speech? Amazon says yes

It’s a case of murder most foul involving a hot tub, a night of drinking, and Amazon Echo. The government wants any recordings or interactions Alexa, Amazon’s personal assistant who lives on the Echo (and in the cloud), might have. Amazon says … nope … Alexa has free speech. Read the full post on Forbes.

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How Google App Indexing and Apple Spotlight Search Impact ASO

Google app indexing and Apple spotlight search are both part of the convergence of apps and web. And both should be implemented by mobile publishers who want to grow. In my latest post at TUNE’s blog, I dissect data highlighting practical implications for app publishers today behind the work that Google and Apple are doing to make

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Ad fraud, martech/adtech convergence, mobile web vs apps, and more …

I dug deep into the brains of ten mobile experts on four burning questions facing digital marketers today. They answered. The result: MobileBest: 10 experts on ad fraud, web vs app, attribution, and convergence. Check it out to hear from experts like Scott Brinker, Jean-Louis Gasée, the CMO of the CMO Council, the CEO of TUNE, and

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