blog

Interviewed by Amy Peck from UploadVR on Genesis Reality

The amazing Amy Peck of Upload VR interviewed me at CES … but I just saw the video today! In it I talk about a startup that Stewart Rogers and I are working on in our copious spare time. For more info, see Genesis Reality.

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Apple Poaching Google’s AI Chief Says Apple Is All-in On AI (But Who He Reports To Is More Critical)

Siri has long been the butt of personal assistant jokes, probably unfairly. In numerousstudies, tests, and examples, Siri has drawn about even with Amazon’s Alexa assistant, but significantly trails Google Assistant in knowledge and ability to answer customers’ questions. With Alexa’s unmatched third-party penetration — more than 25,000 skills— and Google’s massive knowledge base thanks to a

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New Research: How to Find and Nurture Your Best Customers via Mobile Measurement

Every brand wants to find and nurture more quality customers — the kind that buy frequently, stay loyal, and are easy to work with. But how do you accomplish that? By mastering mobile measurement, according to a March 2018 commissioned study conducted by Forrester Consulting on behalf of TUNE, “Master Mobile Measurement to Transform Customer

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State of Digital Advertising 2018: Adobe Analyzes 345B Emails, Website Visits, And Video Views

A comprehensive analysis of 183 billion website visits, 12 billion video views, 150 billion emails, and 1,000 consumers says that most marketers think their ads are relevant. The problem? Most consumers completely disagree. Adobe just released its 2018 State of Digital Advertising, based on a massive amount of data captured by the Adobe Marketing Cloud. One

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Why Robots Won’t Kill Jobs: The World’s Largest Robotics Company Says More Robots Means More Jobs

93% of investors say that artificial intelligence is going to destroy jobs, and smart robots are putting 10.5 million U.S. jobs at risk, according to one report. But a division president at perhaps the world’s biggest robotics company says robots won’t kill jobs. In fact, just the opposite. If robotics were going to kill jobs, Sami Atiya ought to know.

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Netflix Growing To 262M Subscriptions And 72% Of America, Analysts Say

Netflix will grow to 262 million subscriptions within a decade, including 72% of the United States, says Citi Research. That’s a big jump from its current 118 million. “At a high level, our $305 price target implies that in ten years Netflix has 262 million total subs (representing 72% U.S. penetration, 37% penetration of other developed

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Top Brands Getting 25X More Social Media Engagement, Thanks To March Madness Advertising

The NCAA basketball tournament may be March Madness for college basketball fans, but it’s apparently also brand insanity for sponsors, who are collecting huge payoffs in terms of social engagement on Facebook and Twitter. Capital One saw a massive 2,573% social media lift. Unilever jumped 1,665%. And Intel saw 1,232% social lift. Social lift is an increase in

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Digital Duopoly Declining? Facebook’s, Google’s Share Of Digital Ad Dollars Dropping

Is the digital duoplogy in danger? Facebook and Google’s share of the U.S. digital ad market will decline in 2018 for the first time in years, according to a new eMarketer projection. Why? Blame Amazon’s ad business — and Snapchat — for growing faster than expected. “The two companies will capture a combined 56.8% of

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Amazon HQ2: Herndon VA and Cambridge MA Are Prime Choices Based On Recent Hiring Patterns

With 13,494 job openings in February of this year, Amazon is aggressively growing. According to a recent Citi Research report, those growth patterns suggest two cities which might be at the top of the list for the company’s second headquarters: Herndon, Virginia, and Cambridge, Massachusetts. Amazon announced its search for HQ2 in September last year and narrowed it

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30% Of Marketing Budgets Wasted? Time To Panic … Or Just Get Smart

Good news gets trumpeted from the rooftops. Bad news gets buried in the back yard. Welcome to the back yard. Six years ago when Scott Brinker’s martech landscape was considerably less insane — 350 marketing technology vendors rather than today’s 5,000 — and marketers were considerably less stressed out, Gartner made a prediction. By 2017, Gartner said,

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Amazon’s Jeff Bezos Just Proved That All Those Rich And Famous Do-What-I-Do Stories Are Nonsense

Sometimes, luck wins. “How to be successful” returns 843 million results on Google. “I will teach you to be rich” is an actual website. And we can’t go a day without seeing how four habits will make us successful, or seven things the most successful people are always doing, or, from the astonishingly loquacious and

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When your latest story becomes a LinkedIn trending topic …

It’s always gratifying when a story resonates. But this is the first time I think one of my posts at Forbes or Inc has hit LinkedIn’s trending topics … “what people are talking about now.” Cool 🙂 Here’s the post, btw …

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Amazon Is Hiring More Developers For Alexa Than Google Is Hiring For Everything

Amazon is hiring 1,147 people for its Alexa business unit alone, says Citi Research in a new report. That’s more than Google is hiring for product and technical roles across the entire Alphabet conglomerate, including YouTube, Waymo, Google Fiber, and — of course — the main money maker in the Alphabet empire: the original Google. “Key takeaways

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Report: Google Captures Nearly 80% Of All Retail Search Ad Spend

American retailers now spend 76.4% of their search ad budgets on Google Shopping ads. They also generate 85.3% of their clicks there, according to a new report from Adthena that analyzed 40 million ads from 240,000 advertisers in the U.S. and UK. Essentially, Google is the new storefront. No wonder Amazon is doubling down on its advertising

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Sex Is Now On the Blockchain. Cue End of Western Civilization

Dating, apparently, is changing. And while blockchain might be great for cryptocurrencies, manufacturing, energy companies, and smart contracts … it might also be great for dating and consent. Especially in the #metoo era, says Loly founder Adryenn Ashley — for both men and women. “A recent poll showed that men’s #1 fear of going on a blind/online date:

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This $999 Bathroom Mirror Is Alexa-Powered So You Can Shop While You …

If you ever had the urge to talk to Amazon’s digital genie Alexa while doing your business in the restroom, relax. Voice-powered mirrors are now a reality. And yes, it’s a bold look, Kohler. The mirror, which Kohler teased at January’s Consumer Electronics Show in January, is now released and available for order. It starts at $999

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Apple Takes 59% Of Global Wearable Tech Revenue On 21% Of Device Sales

Apple is doing Apple, all over again. Just days after one research firm announced that the Cupertino company captures 51% of global smartphone revenue, another announced that Apple was the Q4 2017 volume shipment king in smart watches with 57.5% growth year over year. Sure, that’s just 21% market share. But it’s also a 59% revenue

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Speaking in Ukraine at Elevate Conference

I had a blast recently at Elevate Conference in Ukraine, where the local PR community asked me to speak on how to pitch to journalists. Check out MMR for a recap on what I talked about. If you can’t read Ukrainian (like me) here’s the Google Translate version in English.

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Snapchat Ads: 397 Brands Bought Video Ads In Last 3 Months, 73% from Entertainment, Tech, Retail

397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat’s 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad intelligence company. All told, Snap, the company that publishes the Snapchat app, is forecast to take in about $1.7 billion in advertising this

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Mobile Advertising Will Drive 75% Of All Digital Ad Spend In 2018: Here’s What’s Changing

You could fairly convincingly argue that mobile ad spending is the one absolutely key driver of consumer technology innovation and creation today. This year, mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to eMarketer. That is an incredible 21,775% growth from a

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Talking about Smart Matter with ZDNet’s Tonya Hall

I was super-pumped to spend 10 minutes with the amazing Tonya Hall at ZDNet and talk about smart speakers, voice-based user interfaces, augmented reality, virtual reality, what mobile technology is becoming, and how smart products are fundamentally changing what a product is, what we expect from it, and what kind of relationship we have with

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Elevate Conference: How journalists choose stories

I’m chatting with 1,000 technologists today in Kiev, Ukraine at Elevate Conference. There’s a thriving technology industry here, but as conference organizers have mentioned, companies are having a tough time reaching outside media, especially in the western world. My topic: how journalists choose stories. Here’s the deck: How journalists choose stories from John Koetsier

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Snap Downgraded To ‘Sell’ Following 1.2M-Strong Petition To Kill Snapchat App Update

Citi Research downgraded Snap to “sell” today and offered a target price of $14 for the stock, which is currently near $20. One of the key reasons? A massively popular user uprising against its latest app update. An online petition against the most recent Snapchat app update has collected over 1.2 million signatures so far. It’s the

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Apple Captures 51% of Global Smartphone Revenues: 3X Samsung, And 7X Huawei

Apple captured 51% of global smartphone revenues in the last quarter of 2017, according to a new Strategy Analytics report. That’s $61 billion in revenue in just one quarter — up 2.5% — and compares favorably to $19 billion for Samsung, and $8 billion for Huawei. Apple can thank the spendy iPhone X for the

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The 1 Question Twitter CEO Jack Dorsey Asks Every Single Job Candidate

Twitter CEO Jack Dorsey is a deeply thoughtful man. He loves cities, is passionate about transport, and doesn’t want to disrupt existing business models as much as drive revolutions through purpose, values, and leadership. He’s also a man who has started two billion-dollar startups. Those startups — Twitter, of course, and Square, the payments company

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Livestream: better together (the elements of paid & organic marketing)

Treating paid, earned, and owned marketing separately costs marketers conversions, ranking, and revenue. Ultimately, it ends up leaving 50-100% of your potential results on the table. Check out this livecast I did with TUNE …

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5 Things Genius Brands Do That ‘Feeble’ Brands Fail At

What do Nike, Gucci, Pizza Hut, and Geico have in common? They are all genius brands, according to L2, the research firm founded by the iconoclastic “clinical professor” Scott Galloway, of New York University’s Stern School of Business. L2 ranked 2,302 brands. But only 4% of them rank as genius brands. Just over 600 were “gifted,” and 666

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Particle Launches ‘Lego Bricks’ For IoT Mesh Networks, Sells 5K In Five Hours

IoT is amazing and world-changing. It’s also hard to implement. That conundrum is exactly what Particle, which raised $20 million last year to simplify the emerging internet of things, is trying to fix with Particle Mesh. Mesh offers two chipsets for enabling gateway nodes for IoT mesh networks — one for WiFi, the other for cellular

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RIP pop

I’ve been pretty quiet this week. My father passed away on Monday morning, and his funeral was on Thursday. I posted this on my Facebook feed on Wednesday: “Till Death Do Us Part,” by Gabrielle. 1958 to 2018, Plonia and Hendrik Koetsier. (See the full photo at the bottom of this post.) Graveside: Thursday, 10AM,

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App Publishers Lost $17.5B To Piracy In The Last 5 Years, Says Tapcore

Not all pirates say “arrghh” and wear eye patches. Some are smart, sophisticated, and technologically advanced. So smart, in fact, that they’ve siphoned off almost $18 billion in revenue from legitimate mobile publishers, says Tapcore. Some apps have lost as much as $76 million to pirates, apparently. “Piracy refers to the illegal modification and/or distribution

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