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Augmented Reality Gets Reality Check: Fewer Than 1,000 Apps Have Apple’s ARKit

The augmented reality/mixed reality hype cycle is red hot, but the reality looks to still be years in the future. Though augmented reality was one of the most-anticipated new technologies of 2017 and still looks to be hot going into 2018, adoption has been slow at best, judging by ARKit. ARKit is Apple’s technology to make augmented

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1.5B Smartphones, Triple-Digit Growth In SmartHome Tech: Top Trends For 2018

The Chinese buy the biggest TVs. The 1.478 billion smartphones sold in 2017 had an average price of $323 U.S. And tablets are toast: sales dropped by 18% last year. But smart home appliances saw triple-digit growth in 2017. Those are just a few of the conclusions of a new tech report from IFA Berlin

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Alleged: Bitcoin Cash Insider Trading Discovered Via CoinBase With Potential 8X Return

An entrepreneur and cryptocurrency enthusiast says he’s discovered damning evidence of insider trading of Bitcoin Cash related to its recent adoption by Coinbase, the popular digital currency exchange, as well as GDAX, another exchange. “I’ve found and isolated one instance of insider trading on BCH addition to GDAX/Coinbase,” says Albert Renshaw. (“BCH” is Bitcoin Cash.)

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Google owns 100% of 2017’s top 10 fastest-growing SDKs on Android

When you’re king, you’re king. Google built what Android is today, and as such has a privileged position in the ecosystem. But it’s still shocking to see that the search and mobile giant owns every single one of the ten fastest-growing software development kits (SDKs) in the Android ecosystem, according to SDK mobile app intelligence firm

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Strategies: building paid, earned, and owned synergies into marketing mix modeling

Synergizing paid, earned, and owned media boosts ROI up to 1000%. And if paid media is the quarterback, organic is the offensive line. Together, like fine spices and horrifically mixed metaphors, they can form a tasty, successful whole. But how do you build paid, earned, and owned media synergies into your marketing mix? Where do

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Marketing Technology 2018: 350 Marketers, CEOs, And Influencers Predict The Future

What technology will change marketing the most in 2018? 73% of marketers think it’s artificial intelligence or a technology dependent on AI. 20% think it will be voice-first technologies and smart assistants. 3% think it will be email, and 1.5% think it’s the good old fashioned world wide web. A few others? They think it’s

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Synergy: How marketers amplify owned media with paid and paid media with owned

Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence

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TUNE VP of Marketing Jennifer Wong Hits Forbes’ 30 Under 30 List

We are extremely proud and excited to announce that TUNE’s vice president of marketing, Jennifer Wong, made the very prestigious 2018 Forbes 30 Under 30 list recently in the Marketing & Advertisingcategory. Forbes says that there is typically only a 4% acceptance rate for nominees, so this is one of the toughest best-of lists to

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Mobile is the ecosystem: All marketing channels by degree of mobility

Mobile’s not a channel. We know that. It’s an ecosystem within which all the digital channels increasingly live. But increasingly, mobile is influencing non-digital channels as well. That’s because mobile is the three-foot PC … the laptop that never leaves our side … the supercomputer in our pockets. So what’s that look like? In other

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Bitcoin hits almost $19K, Coinbase crashes under buying pressure

Bitcoin seems unstoppable. Perhaps tulip bulbs did too, in the 1600s. The price of Bitcoin crashed through $19,000 today, just days after hitting $10,000, $12,000, and other psychological barriers, and then retreated to $18,000. Many cryptocurrency experts are predicting Bitcoin will hit $50,000 or even $100,000 as institutional investors continue to pile in. The pricing

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Channel synergy: How paid marketing boosts organic, and how organic marketing feeds paid

How do you boost marketing efficiency 35%, 150%, or even an absurd 680%? Simple: you do what top marketers like Sandra Rand have done. Which is: synergize paid, earned, and owned marketing channels. As top marketers have learned, blending marketing campaigns across both paid and organic boosts both, sometimes in surprising and unexpected ways. Conversely,

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National cryptocurrencies? All currencies will be digitized, cryptocurrency expert says

Bitcoin has burst through the $10,000 barrier and Ethereum is bumping up against $500. But today’s important cryptocurrencies might just be the loud and noisy open act to the really big deal of the next decade. That is, the end of cash as we know it. “All currencies will be digitized,” Bitt founder and director Gabriel Abed said

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Twitter CEO Jack Dorsey on US Treasury Secretary’s view of AI: ‘Stupid, irresponsible’

Jack Dorsey is not one to shy away from controversy on issues he cares about. One of those for the socially-minded CEO of two billion-dollar startups, Twitter and Square, is the U.S. Treasury Secretary’s Steven Mnuchin’s stated views on artificial intelligence and jobs. “We have a treasury secretary in the US who said that AI will

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Amazon AI exec: 8 key challenges to AI’s global domination

Amazon, Google, Apple, and Facebook are rushing to build artificially intelligent smart systems to serve us, connect us, help us, and … increase their own profits. (Of course, not necessarily in that order.) But there are at least eight massive challenges to artificial intelligence — and most of them are not technological. Amazon’s director of

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10 things change agents do, according to Coca-Cola, Starbucks, Visa, and the NFL

Change agents are the indispensable leaders of digital transformation in organizations small and large. But what are the changes that you need to be a change agent in your company? Spoiler: it’s not just a strong desire for change. Brian Solis, principal analyst and futurist at Altimeter, studied the biggest brands in the world for five years. Today,

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Local entrepreneurs are using blockchain and cryptocurrencies to rebuild Puerto Rico

Almost 40% of Puerto Rico has still not been reconnected to the power grid. 30% of the cell towers are still down. People are still in shelters because their homes have not been rebuilt, and many  other challenges remain. Sounds like a problem for blockchain and cryptocurrency? “We’re leapfrogging the developed world,” Enrique Martinez, the CEO

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Venture capitalist: 65% of startups fail for this single reason

65% of startups fail not because of product-market fit, not because of lack of funding, and not because of the inexperience of their founders, says Paul Ahlstrom, co-founder of Alta Ventures. Actually, they fail thanks to premature scaling. Get the full story in my post at Forbes …  

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5 simple ways to boost marketing ROI 2X, 5X, or even 10X

Channel synergy is an amazing thing. And when you intentionally cook up some good chemistry between paid, earned, and owned marketing channels, you can multiply your results exponentially. I recently completed extensive research on marketing synergies. (Full disclosure: I consult with TUNE as a mobile economist.) Here are five stories from marketing experts who synergized paid, earned, and owned channels

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Messenger bots: How one brand hit 500K subscribers and 84% retention

If there’s one thing we think we know about Messenger bots, it’s that retention sucks. In other words, people leave just as fast as they come in, meaning it’s hard to build a consistent audience. Think 4% D7 retention. That’s four out of 100 people sticking for more than just one week. In fact, just

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Dear Apple: No HomePod, no Alexa support means Apple Music is scrooged

Apple, this is a Dear John letter. Except, I’m John, and I’m thinking about breaking up with you. With your music, at least. This week Apple announced that its Amazon Echo and Google Home competitor HomePod, a smart speaker that 70 million American adults would be interested in, will be delayed until next year. This

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Facebook exec: No, our app is not listening to your conversations

We’ve all had that moment: you were just talking about a product, and the very next day — or hour — you see an ad on Facebook about it. The idea that Facebook is listening in on your conversations and tailoring ads based on what it hears seems to be gaining currency. Last year, The

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Quantifying channel synergies: how better-together paid, earned, and owned strategy boosts marketing results up to 1000%

Treating paid, earned, and owned marketing separately costs marketers conversions, ranking, and revenue. Ultimately, it ends up leaving 50-100% of your potential results on the table. Used strategically together, however, each can amplify and multiply the other. At TUNE, we’ve just completed a massive report showing how marketers are boosting conversions on paid marketing and

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How synergizing earned, owned, and paid media can 10X marketing ROI

Hundreds of millions of paid clicks, millions of paid app installs, and hundreds of marketing campaigns clearly indicate one thing: treating earned, owned, and paid marketing as separate entities costs brands hundreds of millions of dollars annually. The good news? Synergizing earned, owned, and paid channels is relatively easy. And, dozens of other marketers have

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40% of Black Friday top 5 sellers are Amazon products; 60% are smart home gadgets

Two of Black Friday’s top five selling products are Amazon products. Three of them are smart home gadgets. According to Wikibuy, the top five sellers were: Echo Dot 2nd Generation Fire TV Stick with Alex Voice Remote TP-Link Smart Plug Instant Pot 7-in-1 Pressure Cooker 23andMe Personal Genetic Service The top toys were … For the

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TUNE, Google, and AI: Redefining the customer journey with machine learning

Artificial intelligence is reshaping both martech and adtech. It’s creating new experiences we could never create with convention technology, and it’s enabling new insights we’ve never before been given a chance to see. Last week TUNE partnered with Google to highlight some of those experiences and insights, and you can listen to the entire conversation

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New VR streaming service: BitTorrent meets Blockchain meets YouTube meets Twitch

Sliver.tv, an eSports-streaming Twitch competitor, is launching a new decentralized streaming network  powered by blockchain. The resulting network will act like BitTorrent, where files are distributed globally on thousands or millions of computers, and distribution nodes on the system will earn cryptocurrency tokens by caching and relaying video streams. And the founders have the king of

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The 9 inventions Americans think are mostly likely to happen in 50 years

Will your car will be driving you in 50 years? Will you 3D print a new jacket or bag at home, or see a cure for cancer happen in your lifetime? Or, do you think you’ll be able to vacation on the moon? Fluent surveyed 3,240 American adults about which inventions they think are most likely to

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3000 Americans: Facebook likeliest to die, Google most indispensable, Apple least needed

Facebook is the tech giant Americans think is the most likely to die in the next 50 years, according to a recent survey of 3,240 adults. Google, on the other hand, is most likely GAFA company to still be running searches and serving ads in A.D. 2068. GAFA, of course, is Google, Apple, Facebook, and Amazon.

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Book me as a speaker: New Leade.rs profile

Need an awesome speaker for your next event? I’m super-pumped to now have a profile on Leade.rs, where people “find speakers who do things that matter.” People like Brian Solis, Tamara McCleary, Jeremiah Owyang, Bryan Kramer, Bonin Bough, Dan Ariely, Sandy Carter, and Catarina Fake are on Leade.rs, so I’m honored to be in their

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How to allocate mobile web vs mobile app install marketing budgets

How do you decide how much to spend on mobile web marketing and how much to spend on mobile app install marketing? You have a limited marketing budget and you want the most return out of it. You want immediate ROI, sure, but you also want to set yourself up for the long term by

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