blog

Traction Conf makes Canada great again

“I’m a refugee myself, a refugee of the first Gulf war from Kuwait,” Lloyed Lobo told me. “And I know people who are scared by the present situation.” Lobo runs Traction Conference in Vancouver, Canada. It’s a major international conference with speakers from top U.S. tech companies like LinkedIn, Uber, SendGrid, and AppDynamics (just bought by Cisco for $3.7 billion), and more.

Read More

Emojis boost push notifications 85%

Mobile marketers can boost open rates of their push notifications 85% by including emojis, according to a recent report. Standard push notifications are only opened 2.44 percent of the time, according the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51%. That helps mobile app

Read More

MM24: #MobileBest

And … I just released MobileMinute 24. It’s the lastest in my series of short videos on mobile strategy, mobile thinking, and mobile insights. The full blog post is on TUNE’s blog. In short: MobileBest is what happens when brands understand that mobile is the default way people experience the digital world. And, that the

Read More

Do robots have free speech? Amazon says yes

It’s a case of murder most foul involving a hot tub, a night of drinking, and Amazon Echo. The government wants any recordings or interactions Alexa, Amazon’s personal assistant who lives on the Echo (and in the cloud), might have. Amazon says … nope … Alexa has free speech. Read the full post on Forbes.

Read More

How Google App Indexing and Apple Spotlight Search Impact ASO

Google app indexing and Apple spotlight search are both part of the convergence of apps and web. And both should be implemented by mobile publishers who want to grow. In my latest post at TUNE’s blog, I dissect data highlighting practical implications for app publishers today behind the work that Google and Apple are doing to make

Read More

Ad fraud, martech/adtech convergence, mobile web vs apps, and more …

I dug deep into the brains of ten mobile experts on four burning questions facing digital marketers today. They answered. The result: MobileBest: 10 experts on ad fraud, web vs app, attribution, and convergence. Check it out to hear from experts like Scott Brinker, Jean-Louis Gasée, the CMO of the CMO Council, the CEO of TUNE, and

Read More

Live video: podcasting, influencers, and 13-year-old NASA hackers

I’m starting to do more live video on Facebook and Twitter/Periscope. Here, I’m chatting with Daniel Gefen on podcasting, viral fame, and influencers … including the “smartest man on Earth,” who apparently hacked NASA at age 13 to get the entire plans for the Space Shuttle. Want to get these live or very shortly after?

Read More

mc, presenter

MC’d and spoke at Mobile Lab in Seattle, helping brands like Costco and Colliers get up to speed with the latest and greatest in mobile. And the agenda …

Read More

quoted by FTC chairwoman

It’s not every day that the chair of the U.S. Federal Trade Commission cites your data in a major keynote address: Protecting Consumer Privacy in the Digital Age: Reaffirming the Role of Consumer Control. (link to PDf of speech; citation is on page 8)

Read More

mc @ postback

Had the incredible honor of MC’ing at TUNE’s 1000-mobile-marketer conference in Seattle. So enjoyable, and such a great crew to work with! And here’s a bit of the livestream:

Read More

Moderating Bill McDermott, CEO of SAP, Ryan Holmes of Hootsuite, and more

Absolutely loved moderating the opening panel at Interzone Vancouver with Bill McDermott, the fascinating CEO of SAP, plus Ryan Holmes of Hootsuite, Jessie Adcock, the chief digital officer of the city of Vancouver, and Jackie Yeaney, Red Hat’s executive vice president of Marketing and Strategy. Bill gave me a copy of his book, and he has a remarkable

Read More

viral unicorns

I don’t write a ton anymore for VB, but I try to do so weekly at least. Nice to see good results! 11,300 social shares and counting 🙂

Read More

global mobile

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? I published my first really big report for TUNE about the state of mobile globally. Talked to gamers in

Read More

700M mobile ads

I studied 700 million Black Friday and Cyber Monday ads. Among the findings: 200% more ads only generated 20% more clicks. More details here.

Read More

future of mobile @ Twitter HQ

Spoke at the SF AMA’s gathering in Twitter HQ on the non-mobile future of mobile. All images by Kathryn MacDonald (yeah, that’s my mom on the screen … it fit into the presentation) Chatting with Jeremiah Owyang

Read More

app store optimization

Published a report on ASO for VentureBeat. Key findings? ASO is critical, as 75-95% of app installs are organic … but also, app store optimization will completely change in the next months and years.

Read More

gamesbeat 2015

Spoke to 500 game developers, publishers, and marketers about user acquisition, worlds colliding, and modern-day games of thrones.

Read More

m-commerce @ postback

Moderated a panel on emerging trends in m-commerce at Postback 2015 in Seattle, with speakers from REI, Poshmark, and Sephora.

Read More

Mobile in NYC

Spoke at a Meltwater event at a fabulous roof-top venue in downtown NYC on building your brand with mobile advertising. And yes, *I* know how to spell “advertising.” 🙂

Read More

brands & mobile advertising

Launched our new report on mobile advertising & brands. Immediately did a roadshow focusing on the report starting in NYC at NASDAQ’s headquarters on Times Square, speaking to 150 brands on what’s working and what’s not.

Read More

roadshow

Delivering the results of our research to live audiences in L.A., Seattle, New York, Boston, San Francisco, Vancouver, Montréal, and Toronto. More to come soon.

Read More

that would be a yes

Was not going to turn down this invitation. Turned out to be a wonderful century-old home with even more wonderful people.

Read More

what to think

On starting up VB’s new research division and, of course … what to think. Start at about the 10 min mark for my bit. https://soundcloud.com/vb_wtt/what-to-think-by-venturebeat-episode-52#t=9:41

Read More