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12 New Alexa Products Show Amazon’s Massive Power (But Also Reveal Its Biggest Weakness)

Amazon unveiled no fewer than 12 new products yesterday in a AI-fed voice-powered smart home extravaganza. That’s amazing innovation, but it also highlights the company’s huge and pervasive weakness. And no product exemplifies it more than Echo Auto. Echo Auto brings Alexa to your car, so you can get weather, directions, and music from Amazon on

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Adobe Unveils AI Assistant So Marketers Can Use 100 Percent of Their Data, Not 1 to 3 Percent

Your data hides secrets that could unlock your growth, Adobe thinks. That’s why the company has unveiled new AI-driven technology to dig deeper into your data, revealing insights in seconds that data scientists would take five weeks to reveal. “We track hundreds of billions of data points,” Adobe director of product management John Bates told

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When Elon Musk replies to your tweet …

… your Twitter blows up:

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Mobile Gaming Entrepreneurs: Paying Players Up 33%, Whales Now Less Important

In the early stages of the mobile gaming explosion, every publisher hunted whales. Only a tiny fraction of gamers actually paid for in-app goodies, and while minnows were OK for ad revenue, big spenders — the whales — drove success. That’s changing. Over the past three years, the number of game players who actually pay rose by

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‘The hype is real:’ Lyft Head of Marketing Science Alok Gupta on marketing measurement

Marketing is an art. Marketing is a science. Just maybe, measurement is the Gordian knot that ties them both together. We’ve certainly seen an increasing understanding of how the science of marketing is critical to unleashing the art of marketing in the last few years. Science — and data — ensure that art has maximum impact. That’s

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Tipping Point: 48% of Americans Will Own An Amazon Echo, Google Home, Apple HomePod By 2019

A third of American consumers own an Amazon Echo, Google Home, or Apple HomePod, according to new research by Adobe. But by the end of the upcoming holiday season, that number will hit almost 50%. Many current smart speaker owners are using voice do shop and do product research. Half also use voice assistants for news, asking

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Facebook Exec: How All Of Us Financed The Very Tools That Are Now Undermining Society And Elections

The internet is an amazing creation. All of the world’s knowledge is at your fingertips. Global leaders’ thoughts flow from their fingers to your ears. Anyone can connect with virtually anyone else, and new opportunities for business and culture evolve almost daily. But there’s a downside. Fake news influenced the 2016 US election, and is impacting

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Former Facebook Chief Security Officer: Election Hacking Still Very Possible

Former Facebook executive Alex Stamos said today that American elections are still hackable by nation-states such as Russia — and others. “If there is no foreign interference in the midterm elections it’s not because we did a great job,” Stamos said at the TechCrunch Disrupt conference in San Francisco today. “It’s because they decided to

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This AI Can Recognize Anger, Awe, Desire, Fear, Hate, Grief, Love … By How You Touch Your Phone

Artificially intelligent systems map our journeys, unlock our homes, entertain us, and foretell the weather. But could our electronic assistants also start to learn our emotions and use that knowledge to serve us better? In other words, does Alexa know when you get mad? Or sad? In fact, Amazon teams have been working on analyzing your

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Mobile ad fraud: 6 ways fraudsters win via dirty tricks, nasty scams, illegal tech, and cutting-edge camouflage

Ad fraud is a game where losing can look like winning, our Singular Fraud Index says. That’s why you need the latest intel — and the best fraud protection suite in the attribution industry — to protect you. And understanding the enemy is the first step in winning the fraud war. Or at least …

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Marketing alignment: How LinkedIn, Lyft, Poshmark, and Calm align exec, finance, tech, creative, and BI teams for maximum ROI

In some fantasy world, growth marketers have all the cash, corporate support, creative assets, and analytics they need, and can do their jobs in splendid isolation. In the real world? No marketer is an island, every team is an integrated component of the overall organization, and marketing alignment is a tough challenge. Which means that

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Influencer Marketing: Apple v Samsung, Canon v Nikon, Amazon v Google, and Oculus v Vive

Apple Watch gets most of the influencer mentions among wearable products, but Fitbit gets more engagement. Similarly, iPhone drives almost 4X more social mentions than the Samsung Galaxy, but the Galaxy gets more engagment. Those are just a few of the findings from a recent Traackr report on the state of influencer marketing, covering 500 top

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Spotted in the news >> Machine learning reveals crazy advertising ideas that actually work

I had the pleasure of being on a panel at VentureBeat’s AI-focused Transform event yesterday, and Sean Captain wrote up the session here: Machine learning reveals crazy advertising ideas that actually work One of my direct quotes is a bit of a silly one: “You can do stupid stuff, and sometimes stupid stuff is smart

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8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, N3twork)

Pebbles on a rocky beach are granular. The white sugar that we all hate to love is granular. The stars of the Milky Way that smudge together into a glorious sheet of light are, under closer inspection by a powerful telescope, also granular. And so is the very best of digital and mobile marketing. Why? “Granularity sustains

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Comcast Dives Deeper Into Smart Home With Voice-Activated Smart Lock Partnership

Comcast has been using its Xfinity brand to penetrate the smart home market using a smart voice-driven TV experience as the hub. Now it’s adding partnerships with home security companies for smart locks. In other words, coach potatoes can tell their TVs to lock the front door without getting up. Xfinity’s smart home solution now

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Solving cross-channel and cross-platform marketing with a modern tech stack

How do you build a modern marketing tech stack for cross-channel and cross-platform marketing? A good start might be emulating some of the best practices of top marketers from Instacart, Match.com, HER, and Riot Games. But don’t expect it to be easy. Finding the right solutions is tough. “The martech landscape has grown over 40% year over year,”

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Volareo Smart Speaker Challenges Amazon Echo, Google Home, Apple HomePod With Crypto And Blockchain

A decentralized smart speaker is not exactly what it sounds like. The gadget, after all, is not decentralized. It is, however, the first to build in blockchain, crypto and…privacy. “Volareo is a decentralised alternative to Google Home/Amazon Alexa,” says Conor Fitzpatrick, a company spokesman. “It’s the first to integrate with blockchain services (though it works with non-blockchain

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Data Explosion: The ugly truth facing modern marketing technology stacks

Marketing technology is a fast-growing industry. It’s worth $230 billion each year and growing 20% year over year, Singular CEO Gadi Eliashiv said recently at Unify. But that’s slow growth compare to marketing data itself. “Marketing data is exploding,” Eliashiv said. “It’s growing much faster than the industry itself.” Why? There are more connected people,

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People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook)

85 billion hours is a lot of time. It’s 3.5 billion days, or over nine million years — 9,582,650 years, to be exact. And it’s 11.425 hours for every human being on the planet. That’s how long we’ve collectively spent in WhatsApp over the past three months. At least according to app analytics company Apptopia.

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How Sendgrid Uses AI To Deliver 1.5B Emails Every Single Day (And Kill The Spammers)

Email is 20 years old and everyone claims to hate it … but it still tops the charts as a leading marketing channel. Today’s email, however, is not your grandma’s “You’ve Got Mail.” For one thing, there’s a lot of AI behind the message. The reason: to protect the future viability of the medium. “We

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Apple Kicks Off Massive Digital Payments Promotion In San Francisco; Big Discounts With Apple Pay

Apple kicked off a major digital wallet promotion in San Francisco today. This is just days after CEO Tim Cook reported that the company tripled Apple Pay transactions this year, hitting more than $1 billion in annual volume. That’s bigger than Square and more than Paypal’s mobile transactions, says Apple. And it has some saying

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Amazon Echo, Google Home Installed Base Hits 50 Million; Apple Has 6% Market Share, Report Says

The U.S. installed base of smart speakers has hit 50 million, according to a new report released today by research group CIRP. The market share leader? Amazon, unsurprisingly. Amazon invented this market in 2015 and still has a majority market share: 70%, according to the study. Google, however, which has seen sales leadership in some quarters,

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61% Of Consumers Will Share Personal Data For Personalized Marketing Communications

61% of American consumers say they’ll share more data with a company in order to get customized communications from them. 48% of UK consumers agreed. The key: having control. “While today’s technology allows companies to easily collect a tremendous amount of customer data behind the scenes, more stringent privacy laws are putting more and more control

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Modern Luddites Smash $15M Industrial Robots, Claim They Were Forced To Train Metal Replacements via “Skinning” Process

This is the fourth chapter of Insights from the Future, a book I’m writing about technology, innovation, and people … from the perspective of the future. LOS ANGELES — Fifteen workers at the LAX Distribution Center in Los Angeles were arrested Monday for alleged robot-smashing: destroying nine robots worth an estimated $15 million. The warehouse workers don’t deny

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8 Reasons “Hey Google” Is A Genius Assistant Wake Phrase (Versus Alexa, Hey Siri, or Hey Cortana)

Assistants are a big part of the future of human-computer interaction. So how you address the your artificially intelligent friend in the cloud is important. Star Trek’s “computer” is accurate, but cold and sterile. Of the current leading assistant technologies, three have aimed at friendly first-name approachability. Amazon has Alexa, which sounds fun, female, and

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UnDigital Is AdTech Without The Tech, Selling Ad Space In The Billions of Packages E-Commerce Generates

Today UnDigital launched a platform for buying ad space in packages. The company is a unique adtech startup: it doesn’t do programmatic, doesn’t offer AI, has no new digital ad formats, and offers no new ads-to-consumers targeting technology. Instead, UnDigital calls itself the “industry’s first package insert marketplace.” In other words, you buy something. The package comes. And

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Amazon Sells 1M+ Smart Home Devices On Prime Day; Apple Deletes Smart Doorbell Category

Amazon had its biggest smart home sales day yesterday in history, selling over a million smart home devices, the company said. On pretty much the same day Apple deleted the entire smart doorbell category from its list of HomeKit-compatible devices. Insult to injury? Ring, the smart video doorbell that Amazon bought for $1 billion in February,

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Amazon Selling Amazon: 15 Of 16 Most-Promoted Prime Day Products … Are From Amazon

Smart homes, smart TVs, smart speakers, tablets, and more: you can get them all cheaper today, at Amazon’s now-iconic Prime Day. Interestingly however, 15 of the top 16 products Amazon is pushing for the company’s invented shopping holiday … are from Amazon. The only one that isn’t? A Toshiba TV with Alexa built in. Get the

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Elon Musk Proves Once And For All: Don’t Tweet Tired

Tweeting tired is not a good idea. It’s not as bad as driving drunk, but it could have similar impact on your career. Ask Elon Musk. The car-building solar-power-generating space-conquering genius has feet of clay just like the rest of us, as a recent episode of since-deleted tweets reveal. Musk and his engineers built a tiny

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Advertising Has To Solve Its Lying Problem (Or Die Trying)

Social media has had its “fake news” come-to-Jesus moment. Now it’s time for advertising. Tony Robbins is dead, don’t you know? And he was murdered by one of his own followers, no less. At least, if you believe ads. Estimates for how many ads we see each day range from 4,000 to 10,000. More credible sources we’re

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