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61% Of Consumers Will Share Personal Data For Personalized Marketing Communications

61% of American consumers say they’ll share more data with a company in order to get customized communications from them. 48% of UK consumers agreed. The key: having control. “While today’s technology allows companies to easily collect a tremendous amount of customer data behind the scenes, more stringent privacy laws are putting more and more control

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Modern Luddites Smash $15M Industrial Robots, Claim They Were Forced To Train Metal Replacements via “Skinning” Process

This is the fourth chapter of Insights from the Future, a book I’m writing about technology, innovation, and people … from the perspective of the future. LOS ANGELES — Fifteen workers at the LAX Distribution Center in Los Angeles were arrested Monday for alleged robot-smashing: destroying nine robots worth an estimated $15 million. The warehouse workers don’t deny

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8 Reasons “Hey Google” Is A Genius Assistant Wake Phrase (Versus Alexa, Hey Siri, or Hey Cortana)

Assistants are a big part of the future of human-computer interaction. So how you address the your artificially intelligent friend in the cloud is important. Star Trek’s “computer” is accurate, but cold and sterile. Of the current leading assistant technologies, three have aimed at friendly first-name approachability. Amazon has Alexa, which sounds fun, female, and

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UnDigital Is AdTech Without The Tech, Selling Ad Space In The Billions of Packages E-Commerce Generates

Today UnDigital launched a platform for buying ad space in packages. The company is a unique adtech startup: it doesn’t do programmatic, doesn’t offer AI, has no new digital ad formats, and offers no new ads-to-consumers targeting technology. Instead, UnDigital calls itself the “industry’s first package insert marketplace.” In other words, you buy something. The package comes. And

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Amazon Sells 1M+ Smart Home Devices On Prime Day; Apple Deletes Smart Doorbell Category

Amazon had its biggest smart home sales day yesterday in history, selling over a million smart home devices, the company said. On pretty much the same day Apple deleted the entire smart doorbell category from its list of HomeKit-compatible devices. Insult to injury? Ring, the smart video doorbell that Amazon bought for $1 billion in February,

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Amazon Selling Amazon: 15 Of 16 Most-Promoted Prime Day Products … Are From Amazon

Smart homes, smart TVs, smart speakers, tablets, and more: you can get them all cheaper today, at Amazon’s now-iconic Prime Day. Interestingly however, 15 of the top 16 products Amazon is pushing for the company’s invented shopping holiday … are from Amazon. The only one that isn’t? A Toshiba TV with Alexa built in. Get the

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Elon Musk Proves Once And For All: Don’t Tweet Tired

Tweeting tired is not a good idea. It’s not as bad as driving drunk, but it could have similar impact on your career. Ask Elon Musk. The car-building solar-power-generating space-conquering genius has feet of clay just like the rest of us, as a recent episode of since-deleted tweets reveal. Musk and his engineers built a tiny

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Advertising Has To Solve Its Lying Problem (Or Die Trying)

Social media has had its “fake news” come-to-Jesus moment. Now it’s time for advertising. Tony Robbins is dead, don’t you know? And he was murdered by one of his own followers, no less. At least, if you believe ads. Estimates for how many ads we see each day range from 4,000 to 10,000. More credible sources we’re

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Google Home, Chromecast Are Glitching Worldwide (Goodbye Virtual Assistants … And Entertainment)

Updated 4:04PM PST: Google Home is back up (for me). All devices will be back up in the next few hours, but you can accelerate the process by unplugging it and then plugging it back in. Google Home is down globally for many users. The problem might be a glitched Google update for its assistant that was intended

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This European City Just Digitized Itself For AR, VR, Games (Think Fortnite In A Real City)

Second Life was a fantasy world, a frontrunner in creating virtual worlds for human creativity to thrive. Modern technologies like augmented reality and mixed reality, however, are combining real and virtual elements to create exciting new possibilities for fun, work, and media. A particularly impressive example was just announced today: virtual Helsinki. 50 square kilometers of

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Salesforce Chief Product Officer: Only 15% Of Companies Prepared For Fourth Industrial Revolution

In the beginning was steam. Then electricity, and most recently computing. But the fourth industrial revolution, Salesforce chief product officer Bret Taylor says, is characterized by the rise of  intelligence. And only 15% of companies are ready for the shift. “We’re currently in the fourth industrial revolution,” Taylor said this week at Salesforce Connections, a company

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Amazon Prime Day Is Coming. Here’s How Brands And Retailers Can Win On (And Off) Amazon.com

Amazon Prime Day is about a month away. It’s Black Friday in July, Christmas in the summer, and a massive orgasm of consumers consuming consumables. But there’s one big question for retailers. How do you get your share of the business … whether you’re on Amazon or not? Get the full story in my story

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Marketing Analytics Is Broken. Salesforce Is Fixing It With AI (And IoT)

Marketers use only 1-3% of the data they collect, a research scientist for a major marketing cloud recently told me. And yet data is critical to personalizing experiences, targeting offers, and boosting relevancy of communications. Salesforce thinks it has the solution. It’s called Einstein, the AI that Salesforce is layering throughout all its tools. Today, the

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Facebook After PrivacyGate: What’s Changed?

eMarketer just released a major report highlighting some of the key changes following social media giant Facebook’s recent privacy scandals.  One thing that’s changed? Consumer trust is down — significantly. But social media usage, not so much. Only 24% of U.S. internet users think Facebook will do enough to protect privacy in the future, according

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The New CMO Challenge: How to Respond to Consumer Expectations to Take a Stand

I’ll be moderating this session next week at Salesforce Connections in Chicago: From the Salesforce blog: At the core of any successful marketing strategy lies the consumer. And this modern consumer is a digitally savvy researcher, an empowered buyer, and a connected device user. They pay attention to how brands act, especially when it comes

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Study: Buying An Echo Increases Amazon Purchases 29%, Especially CPG

A new 40,000-person study of smart speakers and their connection to retail purchases shows that Amazon Echo buyers increase their spending at Amazon significantly after purchasing a smart speaker. “We surveyed over 40,000 Amazon customers,” says Adam Marchick, CEO of Alpine.AI, which help companies build integrations with Amazon Echo and Google Home. “For people who have

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Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And In Some Categories, It’s 75%)

Today TUNE is launching new technology to help mobile marketers understand one of the hidden secrets in the mobile app install ecosystem: a massive fraction of app installs are actually reinstalls. Those new downloads in your marketing dashboard? Many of them are actually re-downloads. We’ve been testing and studying this phenomenon for six months while

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Smart Speaker Users Growing 48% Annually, Will Outnumber Wearable Tech Users This Year

The number of smart speaker users is growing at a compound annual growth rate of 47.9%, according to a new report by eMarketer. That’s faster than any tech product since the smartphone, and will result in more smart speaker users than wearable tech users this year. In the U.S. alone, that number will be over

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5 Things Google Duplex Means For The Future Of Chatbots

The unveiling of Google’s Duplex a few weeks ago was a game-changer: that almost everyone can agree. But what game did it change? For one: chatbots. For me, I’m hopeful I’ll never have to waste time on simple transactional phone calls with companies ever again. Of course, that’s some time off. But eventually, each of us will have

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Taps, Clicks, Bricks: Part 5 – Five Critical Components for Retail Success

When Walmart offers home delivery, when Amazon buys a grocery store, and when trendy mobile commerce startups open chic bodegas in NYC and San Francisco, you know something is changing about retail, commerce, and customer behavior. And we’ve been unpacking those changes for about a month now. Finally, here’s the payoff: five critical components for

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Massive Reversal: Google Home Sales Explode 483% To Beat Amazon Echo For Smart Speaker Crown

In the first quarter of 2017, Amazon owned almost 80% of the smart speaker market, while Google sipped up just 19.3%. But in the same quarter this year, Google sold more than a third of all smart speakers, while Amazon’s share plummeted to 27.7%. That’s a massive reversal. And it’s in the fastest-growing consumer technology market:

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May 2018 Is The Great Newsletter Die-Off (And The Executioner Is GDPR)

Over the past few weeks, maybe 15 to 20 companies that I barely remember have reached out via email with one of the cheery versions of the same message: “Don’t let it end like this!” “We still love you; do you love us?” “Click here to stay in touch!” What’s happening is GDPR: the European

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Programming As Art: How Blockchain Can Help Artists (And Save Art)

Can blockchain save art? Last month I spent a week in Moscow where I spoke at the Skolkova Robotics Forum on Smart Matter: 4 Things That Are Making Every “Thing” Smart. While there, I happened to visit a very unique gallery in the heart of Russia’s top cybernetics institute, the National University of Science and Technology,

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SF, NY, and DC Are The Top 3 American Cities For $100K Jobs (Here Are The Rest)

Where are the most $100Kjobs in America? Well, if you guess San Francisco, thanks to techies and startups, you’d be right. But New York with its finance jobs — and a growing tech sector — is just behind the west coast city. And a number of them might surprise you. Here are the top 15 cities

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Blockchain Is Over-Hyped … And A $4 Quadrillion Opportunity: Vonage Founder Jeff Pulver

Blockchain technology is over-hyped. And, it’s a $4 quadrillion opportunity. Vonage founder Jeff Pulver said both those things today on-stage at Destination Experience Visionaries Summit in Kingston, Jamaica. One of the creators of our voice-over-IP protocols, Pulver is not insane, and not unaware of the tension between those statements. So how does he reconcile them?

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Report: Amazon India Worth $16B With 30% Market Share, Will Hit $70B GMV In 2027

Amazon India is currently worth $16 billion and has the same 30% marketshare as local competitor Flipkart, according to a new report from Citi Research. That’s in a country which has a $2.6 trillion GDP growing at 6-7% annually. Flipkart, of course, just accepted a $16 billion investment from Walmart for a 77% share of

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Hustling And Grinding The Startup Life? The ‘Fun Formula’ Might Just Restore Some Sanity To Your World

To be successful in startup, tech, and modern business life, the prevailing wisdom is that you have to hustle, grind, and burn the candle at both ends in order to succeed. It’s what I did building a venture-backed startup in San Francisco for three years, only to almost burn out completely. For Joel Comm, the

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The age of the smart machine

We live in the age of the smart machine.   Not the 18th century machine that clanks and roars, but the intelligent one that lives in the cloud and extends out to our fingers, our eyes, our homes, our cities, and our places of work.   This is indeed the century of AI, Shel and

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Google Duplex Uses AI And Natural Language To Make Phone Calls For You, Saving You Hours

Booking a restaurant is a pain in the you-know-what. Almost as much as calling the phone company or a utility. But today Google unveiled startling new technology that will phone a restaurant for you, book a reservation using real human-sounding language and speech patterns, and report back its success. Soon, the same technology could accomplish

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