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What’s Exciting About The Varjo VR-1 Headset Isn’t the 6000 Pixels Per Inch Or The $6K Price Tag

Helsinki-based Varjo just released the Varjo VR-1, a revolutionary VR headset with a 4K-quality human-eye-resolution micro-LED display, plus a wider display around that high-quality one so you see a broad field of view. It’s ground-breaking, and so is the price: $5995, plus yearly service fees of $995. But those are not the most interesting details. Get

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How New Cross-Device, Cross-Platform Attribution Helps Brands Like Lyft Grow Faster

Very few brands truly understand their complete marketing ROI. The reason is simple: they lack a true cross-platform and cross-device measurement capability. And the result is that they can’t fully optimize their marketing to take advantage of what’s working, or stop what’s not. But here’s the big secret about cross-device measurement. It’s not just about measurement of the journey. Instead, it’s about deeply

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Most Brands Hear From Just 1% Of Their Customers (But This One Activity Can Get You a 91% Response Rate)

Most brands hear from just one percent of their customers, according to a recent study. But there’s a way they can hear from a staggering 91% of them. The one caveat? They have to be mobile-app-using customers. Apptentive just released its 2019 mobile customer engagement report, based on data from 1,400 apps. Those 1400 apps have engaged in half a

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Peak Tinder? Dating App Registrations Drop 485%

Valentine’s Day 2019 might not have been quite as romantic as last year’s. Fewer people are signing up for apps like Tinder, Match, PlentyOfFish, and OkCupid. At least in the U.S. and Canada. According to a study of 15 million dating app installs over the last year, dating app registration rates have dropped 485%, while subscription or

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iPhone Sales Crater In India: Xiaomi, Samsung, Vivo, Oppo, and Transsion Outsell Apple

Apple iPhone sales cratered year-over-year in India, dropping 40% in 2018. That’s in spite massive growth in the India market. In fact, in the latest numbers from IDC, the Indian smartphone market grew 14.5% last year and market leader Xiaomi grew even faster: 58.6%. And in the “super-premium” $700+ segment that Apple typically owns? Samsung’s Galaxy S9 series

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The world’s best mobile ad networks: Announcing the 2019 Singular ROI Index

What makes the best mobile ad networks on the planet the best? From a marketer’s perspective, the answer is pretty simple: the best mobile ad networks are those that provide the best return on investment. Ten dollars goes in, $15, $20 or more comes out. Ad networks who qualify get this badge. But of course there’s more to the

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iPhone Sales Crater In India: Xiaomi, Samsung, Vivo, Oppo, and Transsion Outsell Apple

Apple iPhone sales cratered year-over-year in India, dropping 40% in 2018. That’s in spite massive growth in the India market. In fact, in the latest numbers from IDC, the Indian smartphone market grew 14.5% last year and market leader Xiaomi grew even faster: 58.6%. And in the “super-premium” $700+ segment that Apple typically owns? Samsung’s Galaxy S9 series

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Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says

A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical. At least, that’s what they say on surveys. Get the full story in my post at

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Fraudsters Are Manipulating Ads.txt To Scam Millions From Advertisers

Ads.txt is an Interactive Advertising Bureau protocol to top ad scams before they start. But enterprising scammers have found a way to use it as a key part of their fake advertisingmoney-making schemes, according to a new report from DoubleVerify. Here’s how it works. Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized

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1 Of 3 Marketers Shifting Ad Spend From Facebook and Google to Amazon, Study Says

About a third of retail marketers are shifting ad spend from traditional digital media giants like Facebook and Google to Amazon, according to a new study of 100 retail companies that generate at least $50 million in annual digital sales. Which makes sense. Thanks to Amazon’s recent earnings report, we just learned that Amazon’s digital ad business doubled in size last

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How to deal with pain (or, at least: how I deal with pain)

I have a had a lot of pain in my life. Totaled up, I’ve had about 15 broken bones, well over a hundred stitches, 15-20 shoulder separations (both sides), and uncounted bruises, bumps, scrapes, and cuts from a lifetime playing ice hockey, soccer, volleyball, or pretty much any other sport, and lots of hiking, climbing,

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Amazon’s Ad Business Jumped 95% Last Quarter. This CMO Tells You Why.

Amazon reported record revenue and profit last week in a monster $72.4 billion quarter. One of the fastest-growing segments, however, is not traditional retail. It’s advertising. Perhaps not shockingly, when you have 100+ million Prime subscribers and hundreds of millions of web and mobile customers, you can charge brands for access to them. That’s why Amazon’s “other”

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We asked 1500 marketers how they choose ad networks, and the answer was ‘all of the above’

Is it scale? Quality? Lack of fraud? Personal service, or a great digital experience? Amazing technology? Or perhaps a tight focus on your particular niche? We recently asked 1,500 marketers a simple question: How do you choose ad networks? And what are the most important elements of that decision? According to the responses, it’s pretty much all

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Sonos Adds YouTube Music In 21 Countries, Continues Quest To Get All Music Available On Sonos

You don’t have to actually watch music videos to listen to music from YouTube anymore. Starting today, paid subscribers to YouTube Music can add their subscription to their Sonos systems. This is just the latest step in Sonos’ strategy: letting customers play any music from any source. Get the full story in my post at Forbes …

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Apple Most-Admired Global Company, Says Fortune (Amazon #2, Google #7, Alibaba #34, Facebook #44)

For the second year in a row, Apple is the world’s most-admired company, according to a Fortune survey of 3,750 business executives, directors, and analysts. But this might change next year. Why? Apple’s financials — and iPhone sales — have changed dramatically in the last two months. Get the full story in my post at Forbes …

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Apple Expands Certified Refurbished iPhone Program To Back Market

Apple certified refurbished iPhones are now available via a third party. This is a big sign that after Apple’s recent quarterly report and massive stock slide, it’s not business as usual in Cupertino. Apple is starting to work a lot harder to move product. Get the full story in my post at Forbes …

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This Dutch Startup Converts Heat Into Cold Via A Stirling Engine, And Could Just Save The Planet

By 2050, almost six billion air conditioners could eat 37% of global electricity, according to the International Energy Agency. That’s because as India and China get richer — and the planet gets hotter — people around the globe are buying A/C units at levels approaching the United States. This is an environmental catastrophe waiting to happen. But one

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AR Cloud Chaos: Competing Releases Of ARcore And ARkit Spawn Mass Confusion, Huge “Traffic” Jams

June 2, 2037 This is the seventh chapter of Insights from the Future, a book I’m writing about technology, innovation, and people … from the perspective of the future. It is a collaborative exercise, and you are invited to participate. More details below the story. Urban Americans are experience massive delays and enormous frustration while traveling today

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Auto Telematics Catch A Killer: VR Re-Creation Of Accident Results In Conviction

August 3, 2025 This is the sixth chapter of Insights from the Future, a book I’m writing about technology, innovation, and people … from the perspective of the future. It is a collaborative exercise, and you are invited to participate. More details below the story. The Mounties always get their man? Now smart self-driving cars are playing

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Mr. Tomorrow: CES CEO Gary Shapiro On Tech, Jobs, Self-Driving Cars, AI, Robots, And Everything Else

CES is over. 180,000 people, 3 million square feet of display space, and armies of robots, gadgets, electronic gewgaws, and everything in between hit Vegas like a heavyweight’s uppercut last week. But where’s all this avalanche of modernity going? I spent 30 minutes with the titan of tech, Gary Shapiro, to get his opinion. Shapiro is the

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Google vs Amazon At CES: The Battle For The Future Of Voice (And Computing)

LAS VEGAS–Google was everywhere at CES 2019. Amazon was in everything. The two giants of voice-based artificially-intelligent smart-home-controlling personal assistants attacked CES this year like a hungry Mike Tyson chomping an ear. Like Eisenhower opening the second front. Or a hungry kid charging for candy. In other words: it was an all-out assault. But the

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Live with Joel Comm

So I had a fun hour or so with Joel going live about CES, technology, robots, and all things Vegas. You can check out the livestream here: I was a little late … because time zones :-). I pop in at about the 7 minute mark.

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Consumer Electronics Show 2019: A Lucky 13 Amazing, Odd And Wonderful Things To Expect At CES

CES is a beast. A monster that cannot be tamed. One of the biggest trade shows on the planet, Consumer Electronics Show hits Las Vegas this week. And I mean hits like Holyfield, with 182,000 attendees, 2.5 million square feet of exhibition space, and 24 categories from drones to sleeptech to smart cities to driverless cars.

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I Tried The $800 Robot Suitcase So You Won’t Have To

LAS VEGAS–The artificially intelligent $800 suitcase that’s also a robot with cameras and GPS tracking is real. It exists. I just tried it so you wouldn’t have to. “The suitcase has cameras and sees just like you do,” says Yaxin Guan, the COO of Beijing-based ForwardX, which makes the smart suitcase. “It also has collision avoidance.”

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WikiBrands video podcast: ‘The Emerging 30 Technologies’

Was super-pumped to be a guest on WikiBrands’ latest podcast — and first of 2019 — focused on 30 hot emerging technologies. The podcast is usually available here, but I’ve embedded the YouTube video …

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2019 Trends: Kicking of the new year on Mobile Groove podcast with Peggy Anne Salz

Was super-pumped to record the FIRST PODCAST OF THE YEAR for MobileGroove with Peggy Anne Salz. She always does an amazing job … and this was a ton of fun. A quick peak at our conversation: Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together

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How 1 Company Went From Zero To 22M Users With $0 In Venture Capital

How do you start a company and run it to tens of millions of users without accepting venture capital? The answer, for Powtoon, is viral growth.  The tough three in growing a company are product-market fit, scalability, and growth, but often growth is the one that consumes the most cash. And after achieving product-marketing fit and building

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What is customer empathy? 9 industry experts weigh in

Customer experience is critical. I recently contributed to a post in User Testing Blog on the topic. Here’s what I had to say: “Customer empathy means walking the same path your customers are taking: living their pain, feeling their needs, and deeply understanding the solutions that will work. That’s why the best products are often

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5 Ways Artificial Intelligence Will Continue to Shape Marketing

Just had the opportunity to contribute to a AdWeek post on AI and marketing … here’s the part I was quoted for: There’s an unfavorable inequity in the marketing-AI economy for brands currently. The money brands spend actually pays for improvements to other companies’ machine intelligence. As martech analyst John Koetsier puts it, “Google’s getting

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Top apps of 2018

Sometimes video is better. So, I went live on Periscope to talk about the top apps of 2018. Check out the 4-minute video right here …

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