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Web, apps, bots, and agents or assistants: when to use each

I presented at Botscamp 2017 on bots … but specifically on how marketers can use them. Even more specifically, when they should use the good-old-fashioned web, or apps, or assistants like Alexa/Siri/Cortana. Marketers always jump on the latest tech. But … they’re also always very confused about the latest tech 🙂 Here are my slides, in

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4 things all marketers need to kill martech spaghetti

In 2014, Scott Brinker’s iconic martech landscape really got big, with 1,900 companies in 43 categories. Marketers who understood what was happening really freaked out. The next one will have 5,000 logos. Don’t panic. There is a way to escape martech hell. To de-clutter your marketing technology life. And to simplify and rationalize your marketing technology

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How to reduce customer acquisition costs by 10X with targeting jiu-jitsu

Can targeting make your business profitable? I recently talked to a marketing expert who absolutely pulverized a mobile app developer’s cost of user acquisition. Before the change, the developer was paying $3-4 per user. Literally an hour later, the developer was paying 30-40 cents. How did he do it? Get the full story on TUNE’s blog

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13 jobs that robots, AI, and automation won’t steal (immediately)

This summer, my 17-year-old is leaving home. He’s been accepted into the engineering program at the University of British Columbia, and will study materials science, robotics, drones, and much more. Which begs the question: what jobs will be available in 10 years? Self-driving vehicles are coming for the truck drivers and cabbies. Robots are taking over

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Omnichannel is where your customers live together … but separately

It’s a familiar story: brands need to manage omnichannel communications. Marketers have heard this message since email, the web, and social media marketing were new. But now, there are three key differences. EMARKETER DATA ON CUSTOMER CONTACT PREFERENCES IN LOYALTY PROGRAMS Massive expansion of available channels Rapid consumer acceptance of new channels Incredible diversification of customer channel preferences

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Facebook Goes All-In On Virtual And Augmented Reality

Four of Facebook’s 14 major announcements at its annual F8 developer conference yesterday were focused on virtual and augmented or mixed reality. Today, the company is providing additional tools to help people create the content that will blend real and digital worlds. Facebook is giving all attendees a 360-degree Giroptic camera. The $250 device attaches to smartphones, enabling live broadcasts of

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Facebook Just Took A Giant Leap To Becoming The Global Password Manager For Web And Apps

Passwords suck. They’re hard to remember, annyoing to forget, dangerous to store, and a magnet for hackers and scammers. That’s why I use them as little as possible in favor of Apple’s Keychain technology, which creates and stores hard-to-guess passwords. But Facebook could make all of that go away. Today at F8, Facebook’s developer conference, the

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AdAge feature: Martech explained

Pumped to be in both the print and online version of AdvertisingAge for this post … Let’s say you’ve recently been in a conversation about marketing technology where at least somebody didn’t exactly know what martech is. They got through by saying things like “consumer journey,” “Lumascape” and “Marketing tech is going to be the

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Surprise: 70% Of Millenials Do Not Want Electric Vehicles

70 percent of millenials do not want to buy an electric car and are much more interested in puchasing a traditional internal combustion engine vehicle, according to a new report. In addition, about two thirds would have significant reservations about riding in a self-driving car. However, Tesla, the car manufacturer most closely associated with electric

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Cadillac unveils ‘first true hands-free’ self-driving technology

Tesla might be shipping cars with limited autonomous driving capability, but Cadillac says it’s selling the first “true” hands-free driving technology. At least, for the highway. The new technology will ship as an option in Cadillac’s flagship car, the CT6, which the company calls a “prestige sedan.” It will be available in fall this year, only

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Top 21 research-driven app store optimization tips

At TUNE, I’ve published nine major app store optimization reports over the past six months. Now I’ve taking the best tips from each one and shared them in one place. If you need more information, or full context, get the full reports. They are completely free in all cases, and you can subscribe to all of them

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Facebook: Monetizing Messenger With Ads Will Be Very, Very Dangerous

Facebook has made a decision to focus on advertising as the monetization model for Messenger, not payments, says the company’s VP of messaging products, David Marcus. At least, for now. “We’re not going to take cuts of payments,” Marcus said recently. “The one thing we traditionally do, and is a decent business for us, is advertising.

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57% of marketers: Top priorities include cross-channel measurement and attribution

eMarketer says that 2017’s top priority for 57.1% of marketers is “cross-channel measurement and attribution.” In fact, it’s the only priority among 12 listed that more than half of marketers consider a key focus. EMARKETER ON CROSS-CHANNEL ATTRIBUTION Interestingly, an additional 43% said that “cross-channel audience identification/matching” was a key initiative as well. That’s good timing, because TUNE

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Bots For Sale: Bot Platform Motion.ai releases Bot Store

Bot-making platform Motion.ai has just released a “bot store,” where companies, groups, and individuals who want to release a bot can get, customize, and deploy a bot in minutes. Restaurant Bot, for example, will let you view a menu, see hours, book a reservation, or get in touch with a restaurant, all from Facebook Messenger, web

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86% of top App Store keywords are now branded

Almost all top keywords that people use to search for apps in the App Store — and very likely Google Play — are now branded. What does that mean for marketers? Looking for more details? Here you go …

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How One Accidental Kanye West Tweet Led To 150M App Installs

When it works, influencer marketing can be a wonderful thing, leading to huge sales, major brand recognition, significant buzz, or millions of people installing your mobile app. Even if it’s entirely accidental. That’s exactly what David Reichelt and Zeb Jaffer experienced with their hot app Color Switch. Color Switch is an addictive mobile game in the Flappy

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I am an ‘ASO Jedi,’ apparently

I have had the honor of being named an ASO (app store optimization) jedi by TheTool, and app store optimization solution. (It beats being called a tool, which has happened.) I don’t know how much I deserve the honor: I mostly just learn stuff and share stuff. But … it’s nice. See the full list

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Iron Man IRL: Gravity and Red Bull unveil personal jetpack

British aeronautic engineering startup Gravity unveiled a new human flying suit today. It’s a six-engine jet-propelled personal flying apparatus that the company says will take regular humans to superhero heights at several hundred miles per hour. At the moment, flights are limited to just a few feet above the ground. The suit includes six miniaturized jet engines, two of which

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The future of apps

I chimed in on The Future of Everything’s future of apps expert post … Apps are under assault from all directions. First, web and apps are converging. From the web side, rich mobile websites are starting to approach app-like behavior and engagement, and from the app side, instant apps are starting to approach the instant

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Bot-based games platform Gamee hits 500 million plays, scores $2.2 million seed round

A mobile gaming company that delivers games via messenging bots just scored $2.2 million in seed round funding. Gamee is mobile, and it’s games, but it’s not an app. Not primarily, at least. Rather, it’s a platform that delivers small, instantly playable games on Facebook Messenger, Kik, and Telegram, alongside its own app. And, its

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India infographic: mobile app installs

India’s Economic Times published my infographic in its print version. This is a kind of a big deal, since the Economic Times has an English circulation of around 700,000, our local PR reps say (although Wikipedia pins it around 400-500,000). Unfortunately, their web people really don’t understand paid versus organic installs, and so the title

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I studied the top 500 App Store keywords so you wouldn’t have to

People love Snapchat, Instagram, Facebook, and YouTube. Kik is really hot. And, if you want to win search on the App Store or Google Play, you’d better be prepared to do a lot of digital marketing. Because 90% of the top keywords are branded terms. Search still matters, and ranking still matters, tremendously. But awareness,

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Siri, Book My Vacation

Someday soon, you’ll be able to tell Siri to book a flight to Chicago, get you a hotel on the Miracle Mile, reserve a table at Morton’s, and get you tickets for the Cubbies. And she’ll do it, with a Lyft or Uber between each event, too. That day may be sooner than you think

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Get 3-10X better push message engagement. Here’s how …

Emojis help boost push notification opens 85%. But how can you boost engagement by 400%? Or 600%? There’s only one answer: personalization: Personalizing to what people expect from you is key: the car is arriving, the game with their favorite team is starting, an enemy clan is attacking their castle, the product in their cart

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Emojis in push: Boost open rates 85%

Push notifications might seem like God’s gift to marketers, but with great power comes great responsibility. Unfortunately, some marketers aren’t responsible. And that means that some apps flood their users with streams of non-notifying notifications. The result: it’s harder for legitimate messages to get noticed in the stampede. One way to stand out? Emojis. Want more

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Alexa on the go: Amazon staffing up its AI for cars

The battle for smart cars is heating up. Apple has CarPlay, which integrates iOS into a car’s infotainment system. Google has Android Auto, which is available in select cars from Kia, Chevrolet, Audi, Skoda, and other manufacturers. Amazon is a somewhat later entrant into the smart car battle, but it’s moving fast. Ford, Volkswagen, Hyundai,

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Advertising, brand safety, and programmatic

Programmatic advertising, ad exchanges, and multiple ad partners are a wonderful ecosystem that has sped up transactions, opened under-utilized inventory, saved advertisers money, and earned niche publishers more revenue. It’s also something that, without care and attention, can result in massive reputation damage and huge brand safety violations. How would you feel if your brands’ ads

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Livestream: Influencer marketing event in LA

Influencer marketing is HOT. It’s a $2B industry today globally, growing into either $5 billion or $10 billion, depending on who you believe, over the next three years. Yesterday I hosted an influencer marketing event with top marketers from Fox, CBS, and other major brands in Los Angeles at a TUNE event. On the panel: Lisa

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Larry Kim leaves Wordstream, starts new AI/bot company

What do you do after founding a company that manages a billion dollars in annual adspend and is Google’s largest and fastest-growing partner? Start a new marketing AI company building chatbots, of course. Larry Kim, the influential and popular founder of perhaps the best paid search marketing platform on the planet, has left WordStream, the company he

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Zynga Acquires 1-Person App Startup For $42.5M

It’s a good day to be Tim Oswald. He owns Harpan LLC, an app development company with essentially one game, and game studio Zynga just bought his company for $42.5 million. And he’s not just the owner and CEO. He’s essentially the only employee, as well. See the full story on Forbes …

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