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Scaling mobile growth: How smart marketers pay 37% less and get 60% more

The cold hard reality of mobile marketing is that the rich get richer and the smart get smarter. That sounds unfair, but there is a sunny side up: nearly every mobile marketer has a shot at success. But achieve breakout mobile growth isn’t easy. Among other things, it requires prioritizing what already know you should be doing, but aren’t. Cold

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Blockchain For Business: This Startup Thinks It Solves All Of Blockchain’s Worst Problems

It’s likely that you didn’t wake up this morning and think: What the world really needs is yet another blockchain protocol. And, of course, another cryptocurrency. And yet, look where we are. Bitcoin and Ethereum are free-falling in value. Proof of work has been exposed as an environmental catastrophe. In spite of numerous efforts to

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Jeff Pulver Has Invested In 400 Startups. Here’s His Rock Band Theory Of Entrepreneurs

MONTEGO BAY, JAMAICA–Vonage co-founder and voice-over-IP pioneer Jeff Pulver has invested in over 400 startups. If the secret of getting good at something is doing it over and over again, he should be pretty good by now. Today he shared his rock band theory of startup teams at TechBeach Retreatin Jamaica. “If I take a meeting

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How Slack Became The Fastest-Growing Enterprise Software Ever

MONTEGO BAY, JAMAICA–With $1.2 billion in investment, 8 million active users, and 3 million paid users, Slack went from a failed gaming startup to one of the highest-value startups in the world. And, unprecedented penetration in enterprise. How? Get the full story in my post at Forbes …

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300 Billion Ads Say We’re Not Marketing When We Should Be (For Black Friday, Cyber Monday, and Christmas Too)

I just studied 300B ad impressions, 9B clicks, 400M app installs, and $1.1 billion in marketing spend by hundreds of marketers over an entire year. The key thing I found? Marketers need to be flexible and adaptable to rapidly changing conditions including cost and consumer interest, because they shift weekly and even daily in the holiday season.

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MasterCard: 4 Retail Verticals That Will Massively Outperform On Cyber Monday

It’s Cyber Monday, the opposite of “buy nothing” day, and Adobe estimates that we’ll hit about $8 billion in online sales today after a record Black Friday that saw the most mobile sales of any day in U.S. history. So which categories will be hot today? According to MasterCard, which processes billions of dollars in sales

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Record Mobile Sales Hit $2B On Biggest Black Friday Ever: ‘BOPIS’ Growing Fast

Mobile sale in the U.S. hit a new record as consumers purchased more than $2 billion straight from their phones — almost a third of all e-commerce sales on the traditional shopping holiday. Total online revenue hit $6.22 billion, according to Adobe. That’s up 17% from last year. The mobile sales are a convincing sign

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The Great Crypto Crash Of 2018

What’s interesting to me about the Great Crypto Crash Of 2018 … everyone should realize that money is a collective fantasy. As soon as we stop believing in it, any kind of currency loses its value decentralization has a complexity cost which is a natural barrier to entry decentralization expands the threat envelope which is

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Salesforce: 40% Of 2018’s Retail Revenue Will Happen This Week During Black Friday and Cyber Monday

The coming Thanksgiving weekend is going to be huge, says Salesforce. So big that almost half of retailers’ annual revenue will come in this one massive Thanksgiving, Black Friday, and Cyber Monday weekend. Mobile will be key. So will AI, for perhaps the first time, as smart systems are helping to drive more than a

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Adobe Analytics Challenge in Lehi, Utah

I had an amazing two-day trip to Lehi, Utah a few weeks ago for Adobe Analytics Challenge. Essentially, Adobe and T-Mobile set hundreds of MBA student teams loose on real, live, actual T-Mobile analytics in Adobe Experience Cloud, and the top 10 teams vied for a $25,000 top prize at the event. I had the

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257B Ads, 58M Installs Say the Mobile Subscription Economy Is Booming as Costs Drop 50%

It’s getting easier and cheaper to acquire new customers to your mobile subscription-based apps, according to a new study by Liftoff and Leanplum. How much cheaper? Think half price. And it’s not even a Black Friday sale. Last year the average cost of acquiring a new paying subscriber for your mobile-app-driven service was $162.22. Now

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300 Billion Ads Say We’re Not Marketing When We Should Be (For Black Friday, Cyber Monday, and Christmas Too)

I just studied 300B ad impressions, 9B clicks, 400M app installs, and $1.1 billion in marketing spend by hundreds of marketers over an entire year. The key thing I found? Marketers need to be flexible and adaptable to rapidly changing conditions including cost and consumer interest, because they shift weekly and even daily in the holiday season.

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The New Retail: Showrooming, Webrooming, And Scanswapping Are How Millennials Shop

Millennials don’t shop like their parents. In the dim mists of time, we went to a store, bought a gift, and brought it home. That’s changed with e-commerce, of course, and I’ve talked about that before: Taps, Clicks, Bricks: How Retail is Changing in America. But millennials are bringing it to a new level, according

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My fireside chat on adtech, martech, IoT, automation, AI, and smart rings with Oath (AOL+Yahoo)

Oath (former AOL+Yahoo) runs a regular fireside chat series with “leaders from across the ad industry” sharing their vision for the future. I was super-pumped to visit Oath’s amazing offices in Los Angeles to do the chat in their unbelievably well-equipped studios. (And yes, it’s the first time I’ve ever gotten my makeup done, professionally

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$31B, 1B orders, 180K Brands: Alibaba’s Epic 11.11 ‘Single’s Day’ Shopping Festival in China

180,000 brands sold more than $31 billion in product for the Chinese 11/11 shopping festival, often known as “single sticks day.” According to Alibaba, that totals more than one billion separate orders, all processed in less than 24 hours, and the total sold is up 27 percent from last year. 237 of those brands sold more than RMB100 million, or

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300B ads and 400M app installs say you just might be doing holiday marketing completely wrong

App marketers might be missing some of their best chances to acquire new users and customers by advertising at suboptimal times. Especially during peak holiday marketing seasons. The cost? Hundreds of millions in wasted ad dollars. And even more in lost potential revenue. Singular analyzed over a billion dollars in ad spend to learn when mobile

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257 Billion Ads, 58 Million Installs Say the Mobile Subscription Economy Is Booming as Costs Drop 50 Percent

It’s getting easier and cheaper to acquire new customers to your mobile subscription-based apps, according to a new study by Liftoff and Leanplum. How much cheaper? Think half price. And it’s not even a Black Friday sale. Last year the average cost of acquiring a new paying subscriber for your mobile-app-driven service was $162.22. Now

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Thank you, Ad Age

Ad Age just did a great print feature on marketers’ biggest fears: “WHAT SCARES ME RIGHT NOW … industry insiders on a world of rapid change, false moves, major hype, fake news and more … much more. Welcome to your nightmares.” It recently hit the website. Here’s what I said: What if we’re all idiots? What if everything

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Facebook Launches Attribution Tool For Facebook, Instagram, Audience Network, and Messenger (Finally)

This week Facebook finally launched Facebook Attribution after the tool had been in public beta for over a year. The new solution aggregates measurement across all your Facebook ecosystem ad campaigns: on Facebook itself, on Facebook’s hottest “new” ad platform, Instagram, on Messenger, and across Audience Network, Facebook’s infrastructure for extending your ad campaigns off of Facebook properties. Facebook

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Banned Scanner App Back On App Store, Now Charging Instantly For ‘Free Trial’

You gotta give TinyLabs points for trying. The company ran a scammy subscription app that was banned by Apple for a sneaky user interface that conned people into purchasing expensive subscriptions to its simple utility app: QR Code Scanner. Now, just a few days later it’s back on the App Store. Has the leopard changed its

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Why you’re losing 50% of your ad effectiveness if you’re not using creative reporting

What really makes ads work? This simple question is the billion-dollar puzzle that drives the adtech industry. For marketers, finding the answer unlocks the door to optimizing growth. – who you send your ads to matters – where people see them matters – how often people see your ads matter – the brand attached to them matters But

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Apple Pulling High-Grossing Subscription Apps With Scammy Offers Off The App Store

Apple is systematically combing through the App Store’s subscription apps looking for potentially confusing terms of service and pulling apps that look problematic, according to multiple mobile app developers. The problem? Scammy subscription apps charging users hundreds if not thousands of dollars. I broke the story earlier this month and TechCrunch added more fuel to the fire

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Apple Pulls Scammy App Making Up To $14.3M/Year, Questions Remain

Apple pulled Scanner App from the App Store today in response to complaints that it was tricking users into expensive subscriptions. The app was reportedly making almost $15 million each year, according to SensorTower data, in spite of the fact that its functionality — scanning QR codes — is freely available from multiple places, including

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The ‘No BS’ mobile attribution webinar: 27 questions answered (plus yours!)

You’ve heard about mobile attribution. You’ve wondered about mobile attribution. Maybe you even use mobile attribution. But you still have questions. Like: Why? Or: Who needs that? And: Aren’t all mobile attribution solutions basically the same? We get it. It can be confusing, and it can seem pretty detailed and technical sometimes. That’s why we’re

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The Motiv Smart Ring Is The Perfect Casual Fitness Tracker … And An Even Better Sleep Tracker

I have an Apple Watch. I love my Apple Watch, and I’m religious about “closing my rings” and ensuring that I hit my move, exercise, and stand goals as many days as possible. But I can’t sleep with a watch on my wrist. Enter the Motiv smart ring. Get the full story in my post at Forbes

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App Scams: Sneaky ‘Utility’ Apps Are Stealing $260, $2500, or even $4700 Each Year … Per User

An obscure app that reads bar codes is scamming hundreds of App Store users by automatically initiating an expensive $156 per year subscription. And there are dozens more like it, with some charging users thousands of dollars each month for extremely minimal functionality. App scams are nothing new. Last summer Apple deleted an app scamming $80,000/month from iOS

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Grow faster: How ‘Dual Integration’ unlocks vastly more value than vanilla mobile attribution

Peanut butter is just peanut butter. And chocolate is just chocolate. But if you have the creativity and insight to combine them, you create a magical mystery confection that makes your mouth cry out for joy and high-five your stomach. You get, perhaps, dual integration. Imagine the peanut butter is marketing campaign data. Imagine the chocolate is

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Apple’s New iPhone XS, XS Max Driving 45% More Market Share Than Last Year’s Models

Apple’s iPhone XS and XS Max launches have been almost 50% more successful than its introduction of the iPhone 8 and 8 Plus, according to new data from mobile analytics service Flurry. In addition, the new models are driving 7% more revenue than the 8, 8 Plus, and iPhone X combined from last year. And

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92% Of AI Leaders Now Training Developers In Ethics, But ‘Killer Robots’ Are Already Being Built

The Terminator is not real. Yet. Most AI-using organizations are working to keep it that way, according to a recent study by SAS, Accenture, and Intel. Almost three quarters of large businesses are now using AI in one way or another, and 92% of the most successful ones are working to ensure their uses of artificial

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Sexy new campaign analytics: Dynamic totals, drag-and-drop columns, freezing, pinning, and more

Excel is a wonderful tool. But I think we can all agree the less you need to export marketing campaign analytics out of one system, import it into another, and then finally start a deeper analysis, the better. Especially when, as a digital marketer, you want to make fast but smart decisions. So Singular released multiple

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