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AI and marketing: friend or foe?

I contributed to Act-On’s artificial intelligence and marketing series recently. The question was: will AI be a friend or a foe to marketers? Here’s my take: AI is most definitely going to be a marketer’s friend. Marketers spend far too much time right now gathering, merging, cleansing, and normalizing data, and AI is going to

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Smart robots put 10.5M US jobs at high risk

10.5 million U.S. jobs are at high risk of obsoletion due to artificial intelligence and robotization, according to a new CB Insights study. A prime example: food preparation and cooking. Cooks prepare and serve food, clean workspaces, and interact with customers. But robots are already flipping burgers, and McDonalds is installing food-ordering kiosks in 2,500

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Mobile Presence Podcast appearance: Connecting Customers At Scale And Driving Success For The Fortune 1000

Was super-happy to spend some time with Peggy Anne Salz just yesterday … and it’s live today. Wow … quick! And, shockingly, I don’t sound like a complete idiot 🙂 Here’s her intro: Host Peggy Anne Salz from MobileGroove welcomes John Koetsier – journalist, analyst and futurist – to discuss his recent research into the relationship between mobile apps, which allow immediate

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Mentioned in dispatches

Pretty sure this is my first quote in the NY Times … Amazon’s Jeff Bezos did more than acquire a company last week. He also asked for input on what to do, philanthropically, to help people in need now. I replied, and the result hit the NY Times: Get the full story at the NY

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Apple’s new App Store may gift indie developers 20M app installs almost overnight

Some very, very fortune app publishers will see massive boosts in downloads when Apple turns the new App Store on in late summer or early fall. That boost could be three million, five million or even 20 million new app installs, virtually overnight. It’s all thanks to Apple’s new editorial App Store focus. At the

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25 fat new features: What Apple’s all-new App Store means for app marketers

Apple is making huge changes to the mother of all apps, the app from which all other apps flow — at least on iOS — and probably its most popular app ever. I’m talking about the App Store, of course. And if you’re a successful app developer or publisher, that should freak the living daylights

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70M American Adults Interested In Buying Apple’s New HomePod

70 million Americans are interested in buying Apple’s new $350 smart speaker, HomePod. 33% of Americans are interested in buying the new device, according to a new survey. That only drops to 30% when respondents are asked to compare HomePod with Google Home and Amazon Echo. The results, from a Morning Consult national survey of 2,200

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Blockchain Beyond Bitcoin: How Blockchain Will Transform Business In 3-5 Years

To understand how blockchain is going to change the data of business and the business of data, ignore the jargon. Ignore the hype. Especially, ignore the confusion. Fundamentally, Blockchain is an incredibly simple thing: a record book that everyone can see, and no one can change. This extremely simple idea has the potential to change

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Apple Deletes $80K/Month ‘VPN’ Scam App, But Others Remain

“Mobile Protection: Clean & Security VPN” seemed to promise to keep iPhone owners’ phones clean, secure, and, I suppose, protected. All of those sound pretty good, which is why 50,000 people downloaded the app, and at least 200 people signed up for its weekly subscription service. In reality, it scammed people at the horrendous rate of $400/month.

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Web, apps, bots, and agents: when marketers should use each

Super-pleased to present my presentation at BotsCamp on bots, apps, web, and AI agents, and where they all fit. The online conference platform had some issues, so I had to ask the moderator to forward my slides, but we get through it ok 🙂

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How Apple Can Make Siri Smarter Than Alexa, Google, And Cortana

Google has the knowledge graph. Amazon has the product graph. Facebook has the social graph. Microsoft has Bing and a third of search volume. Here’s how Apple can compete. Apple’s artificially intelligent assistant Siri isn’t exactly the sharpest knife in the drawer. But there is one specific piece of technological jujitsu Apple can perform that

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The top 7 tech brands on the planet are worth $1.1 trillion

Seven of the top ten brands on the planet are technology companies, and they’re worth a combined total of $1.1 trillion. The BrandZ top 100 global brands ranking was released today by ad giant WPP and brand strategy firm Kantar Millward Brown. The top 100 brands on the planet are worth an estimated $3.6 trillion, the

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Snapchat Installs PayPal: Planning Mobile Commerce Feature?

Engineers building the popular Snapchat app have recently added the PayPal software development kit (SDK) to both their iOS and Android apps, according to mobile intelligence service MightySignal. “Curiously, we noticed Snap recently installed the Paypal SDK, one of the most commonly used payment processing SDKs, in both its iOS and Android apps,” MightySignal CEO

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Mobile martech: Building the mobile-first marketing tech stack

Brands and enterprises know all about marketing tech stacks. Marketing technologist Scott Brinker has assembled 5,381 logos into the current Martech landscape, and there’s even an award — the Stackies — for the best-dressed, best-looking, or most popular martech stack. But what about mobile-first and mobile-only companies? If you’re mobile-first, you probably don’t need huge chunks

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How LinkedIn went from 500K to 500M users in 13 years

From 2003 to 2016, LinkedIn grew from 500,000 users to over 500 million members. VP of growth Aatif Awan shared the three-stage strategy the company followed to explode from also-ran to must-have today at Traction Conference in Vancouver, Canada. Stage one: Stimulating virality In the early years from 2003 to 2007, LinkedIn grew from 500,000

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Deleting one app can literally double your phone’s battery life

(This is my first post for Inc. Magazine.) When I saw one popular app eat 47 percent of my phone’s battery I acted with maximum prejudice–but there are some less drastic steps you can take. Last week I deleted Facebook from my phone, and literally doubled my battery life. Not just overnight, but instantly. You

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Welcoming all advertising companies to the attribution game

Smart marketers know that attribution is precisely at the core of what they need to do real data-driven marketing. Sometimes it seems complex and challenging, but ultimately, attribution is a very, very simple idea: Attribution tells you how your prospects become customers Attribution tells you how your customers buy more, increasing your share of wallet Attribution tells you

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New ‘Geosocial Index’ Ranks Global Locations By Social Media Activity

Fenway Park is more social than Yankee Stadium. The Four Seasons Moscow generates more tweets than the Four Seasons Istanbul. And no hospital on the planet generates more social activity than Providence Saint Joseph Medical Center in, of course, California. How do I know? A new startup called HYP3R, which connects social activity to real-world locations, is

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How to tell news and content marketing apart

Content marketing is growing fast as 77% of companies are increasing their content marketing efforts. How do you distinguish between real news and content marketing? Here’s one sure-fire way: News tells you the most important parts of the story first. Content marketing holds the best parts to the middle or the end. Read the full

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Techmeme love :-)

If you’re not in the biz, you probably don’t know Techmeme. But it’s kind of the arbiter of what’s important in technology. When I wrote full-time at VentureBeat, I would “get a Techmeme” from time to time. It’s not a big deal, but it’s something that some publications (TechCrunch especially) take very seriously. So I

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I am now an adtech insider …

Apparently, I’m an adtech insider 🙂 The excellent George Slefo at AdAge quoted me in his funny write-up on the IAB changing “programmatic” — ads that are bought and sold via high-speed automated processes — to “automatic.” He starts strong: The Interactive Advertising Bureau released a report Wednesday that attempts to rid the advertising world

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Only 5% of ad networks are high fraud, but they own 20% of mobile ad clicks

Fraud lives in the dark, and where there’s a lack of transparency all the way from advertisers to customers, fraud grows. But fraud is also disproportionately a factor for larger ad networks. We recently studied mobile ad fraud globally, finding in a comprehensive study of 24 billion clicks on 700 ad networks that 15.2% of mobile

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Google reveals Apple’s iOS market share is 65% to 230% bigger than we thought

In the U.S., phones based on Google’s Android and Apple’s iOS mobile operating systems typically share the market relatively evenly. Globally, however, the percentage looks much more like somewhere between 80% to almost 90% Android, leading many to conclude that the mobile platform war is pretty much Windows versus MacOS, part two. Or so virtually all sales statistics have

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Amazon’s Alexa Getting Weather, News, And Shopping Notifications

“The weather is great this morning; you should take a run,” is something that Amazon’s Alexa will never say to you … unless you’ve added a fitness skill and opted-in to notifications. Today Amazon announced that Alexa skills will soon gain the capability to deliver notifications. Get the full story on Forbes …

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Unicorn Dinosaurs: How mobile is fueling Fortune 1000 success

Caterpillar doesn’t make giant earthmoving machinery. Exxon Mobil doesn’t sell gas. Home Depot doesn’t provide lumber and lawn mowers. Rather, they build relationships with customers — and solve people’s problems. Increasingly, that’s via mobile. In fact, mobile leaders in the F1000 grow market value 15% faster than mobile laggards, and are 1.9X more likely to be

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Amazon’s Alexa Gets Ads

Radio has ads. TV has ads. The web has ads, and apps have ads. But until very recently, the fast-growing field of AI assistants like Alexa, Siri, Google Assistant, and Cortana have not. That is now about to change. Voice analytics firm VoiceLabs is launching “Sponsored Messages” for Amazon Echo, saying it will be “the first

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Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is … Death?

New York University academic, marketing guru, and entrepreneur Scott Galloway spoke this morning at the Gartner Digital Marketing conference in San Diego. The popular professor has become known for his rapid, even frenetic overviews of brands and business success and failure. Today he dropped multiple prediction bombs on thousands of marketers in attendance, including how

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Insights on the future of app marketing

I recently spoke at the AppMasters conference in Las Vegas. Amazing time with the absolute best-of-the-best in mobile app marketing. Here’s what I shared: App marketing is changing significantly. In this presentation, I talk about: Marketing is the new ASO Ratings are table stakes Ad fraud is rampant and pervasive … including app install fraud

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Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal

Eight ad networks are 100% fraud. 35 ad networks are 50% or greater. I recently studied 24.3 billion clicks on more than 700 ad networks, and the results are shocking. If you’re marketing on mobile, there are a huge number of ad partners to consider. Some of them are great. Many of them are good.

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The Death Of Mobile Is Coming! Smartphones Are Over! Apps Are Dead!

If you’re reading the news, you’ve been seeing stories touting the death of mobile as we know it. Smartphones are so completely over, according to these stories. In fact, those $1,000 iPhones are already obsolete. How should you react? Just as you do to the crazy guy on the street with the sign about the end of the

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