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Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X Higher

Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian subcontinent is much higher: 31.9%. Months ago, I studied 24 billion clicks and taps on ads that marketers measured over January, February and March of

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Sonos And Alexa, Together At Last: Sonos Teases Amazon Echo Integration

Sonos pre-released a new privacy policy today to existing customers, explaining upcoming changes and privacy protections. The most interesting part? Sonos essentially confirmed the near-term release of its long-awaited Amazon Echo integration, which will allow Sonos owners to control their music by voice. From the blog post: “First, you’ll notice that we’ve added a section

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Mobile ad fraud in India: 2.4X higher than global average

Click fraud in India is 2.4X worse than the global average, according to a recent study of mobile ad fraud. And mobile app install fraud is 1.7X higher. I studied 24.3 billion clicks on 702 ad networks, plus 437 million mobile app installs in 131 countries. Globally, click fraud across all those ad networks is

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Job Apocalypse: MIT fellow Amber Case on AI, robots, and automation

Technologist, inventor and founder Amber Case is decidedly an optimist in an era of artificial intelligence, automation, and smart robots. Especially when millionaire Silicon Valley nerds are buying citizenship in New Zealand and building end-of-civilization compounds in the back woods of America’s Pacific Northwest. “Within 30 years, half of humanity won’t have a job,” former

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“We needs to take a call on mobile ad frauds”

My latest research landed in India’s Economic Times print edition a couple days ago (Bangalore edition) and yesterday (Chennai and Hyderabad editions). I wouldn’t say things exactly the same way they say things … but I appreciate the coverage nevertheless! 🙂 If I can find the coverage online as well, I’ll add a link to it.

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Beats For Cash: 300K Artists Making $20M In The Music Industry’s New Gig Economy

Today anyone with an iPad and GarageBand can make the ingredients of modern music: beats. And 300,000 artists in their garages, bedrooms and condos are doing exactly that … with some of them making hundreds of thousands of dollars selling short slices of music on a new Amazon.com for musical mixes, Airbit. “After using Airbit for a

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How Facebook knows what’s hot before you do (and why there are so many free utility apps)

Facebook knows what’s hot in mobile perhaps before any other company. And the person Big Blue Social has to thank for it is you. If data is the new oil, Onavo is a big fat pump in a Texas field, pulling black gold out of the matrix. Facebook acquired the Israeli company in late 2013,

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Citi: Snapchat Revenue To Hit $3B In 2019, Instagram at $10B

Snap, the parent company of Snapchat, could earn more than $3 billion in 2019, Citi Research says. And Instagram could generate nearly $10 billion in that same year. Why the massive growth? Revenues should catch up to time spent by users. Citi released a new research note this morning that could bolster Snap’s stock price,

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MC’ing Postback

This was fun. A thousand mobile experts, a musical intro, an amazing group of speakers, and incredible parties. Here’s how I opened Postback conference after TUNE CEO Peter Hamilton and his merry band of dancers and singers really OPENED the conference 🙂

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33% of mobile revenue now delivered by video ads; rewarded video is most effective

A full third of revenue for top mobile publishers comes courtesy of video advertising, according to a recent AdColony survey. And ads in general account of just over half — 55% — of total mobile publisher revenue. 100% of top publishers, the company says, use video ads to monetize their apps. Only 91% are using

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Retailpocalypse: Amazon Prime Day Caused 32% Drop In Store Visits By Amazon App Users

People who have the Amazon app on their phones visited retails store like Sears, Target, Kohl’s, and JCPenny 32% less on Amazon’s recent Prime Day sale, according to data from business data firm Sense360. That’s on average. Specifically, the drops were better or worse depending on chain, as Computerworld reported: Sears: 36% drop JCPenney: 34%

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Beats For Cash: 300K Artists Making $20M

Today anyone with an iPad and GarageBand can make the ingredients of modern music: beats. And 300,000 artists in their garages, bedrooms and condos are doing exactly that … with some of them making hundreds of thousands of dollars selling short slices of music on a new Amazon.com for musical mixes, Airbit. “After using Airbit for a

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iCyborg: Apple Just Announced The First Mass Market Cyborg Enhancement

At first glance, it’s a great new product for hearing impaired people. At second glance, it’s the first mass-market cyborg enhancement: technology that penetrates our bodies and enhances our abilities. Today Apple and Cochlear, an Australian hearing assistance company, announced the Nucleus 7, which connects to an iPhone to stream sound directly to a surgically

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Talking to 600,000 people on IoT. No pressure!

It’s not every day I send an email to 600,000 people. It’s actually once a week. I’m now doing Read/Write’s weekly Internet of Things (IoT) newsletter, which has a pretty massive subscriber base. My goal: share what’s most critical, most interesting, and most relevant from the past week. If you’d like to get this email,

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Why search won’t save your app, and ASO is table stakes

Search won’t save your app. And App Store Optimization,  important as it is, won’t take you from zero to hero. At least, not alone. Here’s the problem: even though 65-80% of apps are found after a search — meaning, you need to be good at getting your app found in searches — it’s not the

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Data Deluge 2017: What People Do on the Internet, Every Minute of Every Day

Every minute of every day in 2017, The Weather Channel provides a forecast 18 million times. Netflix customers watch 69,000 hours of video. YouTube users watch 4.1 million videos, and Giphy serves up almost 700,000 GIFs for the world to enjoy. It’s not all flowers and chuckles, however. Every minute, spammers press send on 103

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App Developers Losing $3-4 Billion Annually Thanks To 14 Billion Pirated Apps

Mobile app developers and publishers are losing $3-4 billion dollars annually thanks to pirated apps, according to mobile advertising company Tapcore. Up to 14 billion app installs globally each year are pirated installs: stolen from their original creators. But these pirates don’t fly the skull and crossbones. Instead, they are smart and highly-trained technologists. The pirated app

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Apple VP on why Apple’s app download metrics are different than 3rd party attribution partners

You’re a mobile app developer, and you use a third-party attribution tool like TUNE to know where your installs are coming from and how to optimize them. But there’s always an annoying divergence between what Apple’s internal search ads metrics show and what TUNE tells you. What gives? Apple VP Todd Teresi shared the reason

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Particle Raises $20M To Clean Up The Chaos Of 450 Separate IoT Platforms

Internet of Things platform Particle has raised $20M in funding. That’s good news for Particle, but it might be even better news for the entire IoT ecosystem. Why? At last count, IoT Analytics discovered no less than 450 separate IoT platforms. That’s utter chaos, and a disaster for a still-immature industry that needs simple standards, easy

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ICO Bubble?

Initial coin offerings have raised over a billion dollars for early stage startups in the past year. And they’ve done it with blinding speed: Status.im, a browsing/messaging app, raised $100 million in under three hours. Brave, a browser startup launched by former Mozilla CEO Brendan Eich, raised $35 million in under 30 seconds. The kicker?

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IoT Revolutions keynote: San Francisco

Was super-pumped to unveil the new IoT Revolution Landscape at ReadWrite’s IoT event in San Francisco yesterday. 3000 companies in 30 categories in the U.S. and Canada have raised $125B in funding and are now worth $613B in mostly private valuation. They include 95 unicorns (for now!), plus many tiny startups, and a few big old companies. Interesting:

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Smart matter: Mobile is the gateway drug to enterprise and brand success

Caterpillar makes massive 100-ton bulldozers. And Caterpillar also makes apps for your 5-ounce smartphone. Why? Mobile is a gateway to what I call smart matter. Smart matter is the result of adding three things — chips, sensors, and radios — to all products and environments. Simply put, we’re “smartifying” everything … connecting everything and every thing,

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IoT In The USA: 3,000 Companies, $125B In Funding, $613B In Valuation, 342,000 Employees

2,888 businesses building the Internet of Things employ 342,000 workers, have raised $125 billion in funding, and have created $613 billion in value. 95 of them are now unicorns: billion-dollar startups. Spoke Intelligence and ReadWrite, an IoT-focused publication and accelerator, just released their inaugural IoT Revolution handbook, and the numbers are very, very significant. 2,748 companies in the U.S.

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Facebook LIVE with TUNE: Unicorn Dinosaurs

Is mobile a business advantage for brands and enterprise? If so, how much? To answer those questions I had the pleasure of doing a live presentation and then Q&A on Facebook with TUNE. Here’s the video: Enjoy!

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AI and marketing: friend or foe?

I contributed to Act-On’s artificial intelligence and marketing series recently. The question was: will AI be a friend or a foe to marketers? Here’s my take: AI is most definitely going to be a marketer’s friend. Marketers spend far too much time right now gathering, merging, cleansing, and normalizing data, and AI is going to

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Smart robots put 10.5M US jobs at high risk

10.5 million U.S. jobs are at high risk of obsoletion due to artificial intelligence and robotization, according to a new CB Insights study. A prime example: food preparation and cooking. Cooks prepare and serve food, clean workspaces, and interact with customers. But robots are already flipping burgers, and McDonalds is installing food-ordering kiosks in 2,500

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Mobile Presence Podcast appearance: Connecting Customers At Scale And Driving Success For The Fortune 1000

Was super-happy to spend some time with Peggy Anne Salz just yesterday … and it’s live today. Wow … quick! And, shockingly, I don’t sound like a complete idiot 🙂 Here’s her intro: Host Peggy Anne Salz from MobileGroove welcomes John Koetsier – journalist, analyst and futurist – to discuss his recent research into the relationship between mobile apps, which allow immediate

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Mentioned in dispatches

Pretty sure this is my first quote in the NY Times … Amazon’s Jeff Bezos did more than acquire a company last week. He also asked for input on what to do, philanthropically, to help people in need now. I replied, and the result hit the NY Times: Get the full story at the NY

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Apple’s new App Store may gift indie developers 20M app installs almost overnight

Some very, very fortune app publishers will see massive boosts in downloads when Apple turns the new App Store on in late summer or early fall. That boost could be three million, five million or even 20 million new app installs, virtually overnight. It’s all thanks to Apple’s new editorial App Store focus. At the

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25 fat new features: What Apple’s all-new App Store means for app marketers

Apple is making huge changes to the mother of all apps, the app from which all other apps flow — at least on iOS — and probably its most popular app ever. I’m talking about the App Store, of course. And if you’re a successful app developer or publisher, that should freak the living daylights

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