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Location-based mobile marketing: 5 key requirements for winning while not being evil

Location is one of the key components of modern marketing. But it’s also one of the most problematic, because it has huge potential for privacy violations. Just this past week, it’s come to light that some telcos may be providing personal data including location to advertisers. A couple of months ago one of the larger

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Why you really, really care about robots getting ‘human’ rights

In Estonia, where the digital state was invented, the government is hard at work on the legal status of robots. The question is: do artificial intelligences deserve “human” rights? Or any rights at all? This may seem like a particularly lame way for EU bureaucrats to kill some time and spend taxpayer cash, slightly ahead of counting angels on pins,

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The #1 thing fake news can teach entrepreneurs about marketing

It might have won an election and disrupted public discourse, but the massive impact of fake news also has a critical lesson for entrepreneurs. And entrepreneur Larry Kim just showed us how. Kim, the founder of online advertising company Wordstream and current CEO of chatbot company MobileMonkey, recently ran a test to determine if fake news could actually

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How to hack an election: $50, 60 minutes, and fake ads on Facebook

Facebook is finding thousands of ads that Russian interests may or may not have purchased with the intent of influencing the most recent U.S. election. Twitter and Google are finding evidence of similar meddling. But can it work? Is it possible to hack an election via social media? Entrepreneur Larry Kim decided to test that proposition. He spent

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Less than 9% of marketers have a marketing system of record

There’s a core architectural flaw in most marketers’ tech stacks. Out of all a company’s many functions and divisions, marketing stands isolated as a core and key function that does not have a single system of record. Finance has a system of record: whatever accounting software the company has chose. Sales has a system of

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Vcommerce: The $57 trillion reason AI is now permeating every single consumer device

Every single consumer device that matters is now a trojan horse for the rapid introduction of AI assistants into our lives. Think iPhone, Echo, Pixel, Chromebook, Pixel Buds with Google in your ear. Smart homes, smart cars, smart glasses, and speakers. And all of them with a voice, enabling v-commerce. Or, voice-powered commerce. Google’s new

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The Chalk AR app is the future of education, service, and support

I can’t count the number of times I’ve tried to do remote tech support for my parents or other relatives, only to feel like Flint Lockwood asking his father to save the world in Cloudy With A Chance Of Meatballs. It’s not easy. Chalk, the new augmented reality app from Vuforia, aims to change all

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What external company reviews tell us about internal corporate culture

Everyone’s done it. Before you take that job, you check external sites like Glassdoor or LinkedIn to see what people say about the company you’re about to join. The question is: can you trust those reviews? According to new research by Workplace Dynamics, an employee engagement platform and Kununu, a Boston-based “workplace insights” company, you can.

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When you get featured in China …

… you can’t actually read the post that references your research. (Unless you speak a Chinese language.) 🙂 If you can … here it is, at Techweb China.

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OTT revolution: Winning in an everything streaming, all the time, everywhere world

What do you do if you are a media and entertainment company today? Plain old cable TV viewing is down, with most shows seeing flat or no growth, and many declining. Netflix is on the rise, and the streaming giant is spending $6 billion on content in 2017. It’s already at 100 million subscribers, and

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This tech startup founder offered to donate his kidney in an attempt to get funding

A startup is a baby, in a very real sense. And while some become insanely successful, lifting their founders to Zuckerberg or Musk status, others fail, and their “parents” pay a staggering price that can leave them depressed, unbalanced, and even suicidal. That may be the case of one Montreal-based founder who recently messaged me

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Facebook Messenger crashing instantly on iOS 11; crash log references ‘CryptoTokenKit’

Facebook Messenger appears to be crashing almost instantly for some iPhone owners. A mobile developer suspects the culprit may be an obscure “CryptoTokenKit” found in the latest version of the software. Facebook’s massive messaging platform has over 1.2 billion users. But potentially hundreds of millions of iPhone owners who are upgrading to Apple’s latest operating system, iOS 11,

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Facebook Q3 ad revenue will be up 47%, Citi report suggests

A report from Citi Research suggests that Facebook’s next earnings report will show a 47% year-over-year increase in ad revenue. In addition, at least one agency which manages $1 billion in social advertising spend on the social platform says that combined spend on Facebook and Instagram grew 88% year-over-year in July, and 73% year-over-year in

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2017: Global app install fraud is 7.8% and will cost marketers up to $2B

How much global adspend flies out the window right into fraudster’s pockets? Potentially as much as $2 billion dollars a year in app install campaigns alone. Mobile marketers spent $5-6 billion dollars on mobile app install campaigns last year in the United States alone. I can’t find any independent analyst’s global estimates of the app

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Mobile ad fraud: Twice as high on Android as iOS

Ad fraud is twice as high on Android devices as it is on iOS smartphones and tables, according to a recent report by Datavisor. The report, which studied 140 million app installs across almost 500 ad networks and publishers, says that average app install ad fraud on Android is 5.8%, while on iOS it is 3%.

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49% of Apple Watch owners likely to upgrade to the new Apple Watch 3

Half of current Apple Watch owners are likely to upgrade to the new version that Apple will start shipping on Friday, according to data from a 2,500-person survey by Fluent. If true, this means that Apple should sell 15 million units over the next 12 months without adding a single net new Apple Watch owner, since

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In iOS 11, apps will engage or they will die

In 2015 I downloaded an app called Touch of Modern. The company behind it is a retailer that sells cool modern products for men, including furniture, watches, a gadgets. In 2016 I barely touched the app. Maybe never. In 2017 I ordered perhaps $2,000 worth of product right from the app. After downloading and installing

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Tesla CTO JB Straubel: The One Key to Great Networking (And The Single Biggest Mistake)

Networking is critical to success. Unfortunately, the way many people network is also critical to why they fail. At last week’s Waterloo Innovation Summit, Tesla CTO JB Straubel talked about working with the best of the best — like Elon Musk. Straubel, who was on the founding team that started the iconic electric car company,

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86% of marketers can’t consistently measure customers’ cross-device activity

You want to understand your customers, which means you want to understand their journey. How do they become customers, and what steps do they follow on their path? And, is digital compressing the traditional marketing funnel from weeks to days, even hours, as Facebook’s Sheryl Sandberg has suggested? We surveyed 647 marketers about the value,

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Augmented Reality Spending Exploding 11X To $36.4B in 2023, Greenlight Says

Apple just released ARKit and Google just released ARCore in the last few months. But revenue for augmented reality devices and content will hit a massive $36.4 billion in 2023, according to Greenlight Insight’s newest report. That’s 11 times higher than the estimated $3.4 billion in revenue in 2019. Current devices in the space include Microsoft’s Hololense, Google’s second

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Jay-Z’s Much-Dissed Music Service Tidal Now Third In App Store Revenue For Music Apps

Remember Tidal, the lossless music streaming platform that everyone loves to hate? It’s now the 27th top-grossing app on the iOS App Store and the third-highest-grossing music streaming service, according to App Annie. That might not be Pandora or Spotify money, and sure, it’s behind Supercell’s super-successful Clash of Clans game, but it’s not chump change either.

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Apple’s New FaceID Will Make It Easier For Police To Access Your iPhone X

Apple revealed its new FaceID today in the Steve Jobs theater on its campus in Cupertino, California. Law enforcement officials who have had trouble unlocking Apple phones in the past must be salivating at the news. While in one way FaceID is more secure than the company’s TouchID, which uses your fingerprint to open your

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The battle for the future of commerce and retail

Sears’ revenue dropped $3 billion in 2016. Macy’s net income dropped 43 per cent, and JC Penney generated $5 billion less revenue in 2016 than it did in 2011. But in the last year alone, Amazon captured almost $102 billion more stock price growth than all of its retail competitors combined. What’s happening? Is it

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Apparently, I’m a top-15 global influencer on sales

I would never have guess this, but apparently, I’m a top-15 global influencer on sales. That’s surprising, because I focus on tech. Specifically, mobile, AI, IoT, AR/VR, and a few other broad areas in martech and adtech. Ah well … I’m happy to be influential at something 🙂 Here’s how Onalytical determines influence, by the way.

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Excellence is not easy.

Excellence is not easy.   I played some ice hockey with my 14-year old son Aidan today. He got frustrated because his cross-ice saucer passes were ugly and wobbly.   The problem? We hadn’t been on the ice all summer.   How could he be great, if we hadn’t practiced in four months?   It

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Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X Higher

Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian subcontinent is much higher: 31.9%. Months ago, I studied 24 billion clicks and taps on ads that marketers measured over January, February and March of

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Sonos And Alexa, Together At Last: Sonos Teases Amazon Echo Integration

Sonos pre-released a new privacy policy today to existing customers, explaining upcoming changes and privacy protections. The most interesting part? Sonos essentially confirmed the near-term release of its long-awaited Amazon Echo integration, which will allow Sonos owners to control their music by voice. From the blog post: “First, you’ll notice that we’ve added a section

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Mobile ad fraud in India: 2.4X higher than global average

Click fraud in India is 2.4X worse than the global average, according to a recent study of mobile ad fraud. And mobile app install fraud is 1.7X higher. I studied 24.3 billion clicks on 702 ad networks, plus 437 million mobile app installs in 131 countries. Globally, click fraud across all those ad networks is

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Job Apocalypse: MIT fellow Amber Case on AI, robots, and automation

Technologist, inventor and founder Amber Case is decidedly an optimist in an era of artificial intelligence, automation, and smart robots. Especially when millionaire Silicon Valley nerds are buying citizenship in New Zealand and building end-of-civilization compounds in the back woods of America’s Pacific Northwest. “Within 30 years, half of humanity won’t have a job,” former

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“We needs to take a call on mobile ad frauds”

My latest research landed in India’s Economic Times print edition a couple days ago (Bangalore edition) and yesterday (Chennai and Hyderabad editions). I wouldn’t say things exactly the same way they say things … but I appreciate the coverage nevertheless! 🙂 If I can find the coverage online as well, I’ll add a link to it.

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