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My fireside chat on adtech, martech, IoT, automation, AI, and smart rings with Oath (AOL+Yahoo)

Oath (former AOL+Yahoo) runs a regular fireside chat series with “leaders from across the ad industry” sharing their vision for the future. I was super-pumped to visit Oath’s amazing offices in Los Angeles to do the chat in their unbelievably well-equipped studios. (And yes, it’s the first time I’ve ever gotten my makeup done, professionally

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$31B, 1B orders, 180K Brands: Alibaba’s Epic 11.11 ‘Single’s Day’ Shopping Festival in China

180,000 brands sold more than $31 billion in product for the Chinese 11/11 shopping festival, often known as “single sticks day.” According to Alibaba, that totals more than one billion separate orders, all processed in less than 24 hours, and the total sold is up 27 percent from last year. 237 of those brands sold more than RMB100 million, or

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300B ads and 400M app installs say you just might be doing holiday marketing completely wrong

App marketers might be missing some of their best chances to acquire new users and customers by advertising at suboptimal times. Especially during peak holiday marketing seasons. The cost? Hundreds of millions in wasted ad dollars. And even more in lost potential revenue. Singular analyzed over a billion dollars in ad spend to learn when mobile

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257 Billion Ads, 58 Million Installs Say the Mobile Subscription Economy Is Booming as Costs Drop 50 Percent

It’s getting easier and cheaper to acquire new customers to your mobile subscription-based apps, according to a new study by Liftoff and Leanplum. How much cheaper? Think half price. And it’s not even a Black Friday sale. Last year the average cost of acquiring a new paying subscriber for your mobile-app-driven service was $162.22. Now

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Thank you, Ad Age

Ad Age just did a great print feature on marketers’ biggest fears: “WHAT SCARES ME RIGHT NOW … industry insiders on a world of rapid change, false moves, major hype, fake news and more … much more. Welcome to your nightmares.” It recently hit the website. Here’s what I said: What if we’re all idiots? What if everything

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Facebook Launches Attribution Tool For Facebook, Instagram, Audience Network, and Messenger (Finally)

This week Facebook finally launched Facebook Attribution after the tool had been in public beta for over a year. The new solution aggregates measurement across all your Facebook ecosystem ad campaigns: on Facebook itself, on Facebook’s hottest “new” ad platform, Instagram, on Messenger, and across Audience Network, Facebook’s infrastructure for extending your ad campaigns off of Facebook properties. Facebook

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Banned Scanner App Back On App Store, Now Charging Instantly For ‘Free Trial’

You gotta give TinyLabs points for trying. The company ran a scammy subscription app that was banned by Apple for a sneaky user interface that conned people into purchasing expensive subscriptions to its simple utility app: QR Code Scanner. Now, just a few days later it’s back on the App Store. Has the leopard changed its

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Why you’re losing 50% of your ad effectiveness if you’re not using creative reporting

What really makes ads work? This simple question is the billion-dollar puzzle that drives the adtech industry. For marketers, finding the answer unlocks the door to optimizing growth. – who you send your ads to matters – where people see them matters – how often people see your ads matter – the brand attached to them matters But

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Apple Pulling High-Grossing Subscription Apps With Scammy Offers Off The App Store

Apple is systematically combing through the App Store’s subscription apps looking for potentially confusing terms of service and pulling apps that look problematic, according to multiple mobile app developers. The problem? Scammy subscription apps charging users hundreds if not thousands of dollars. I broke the story earlier this month and TechCrunch added more fuel to the fire

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Apple Pulls Scammy App Making Up To $14.3M/Year, Questions Remain

Apple pulled Scanner App from the App Store today in response to complaints that it was tricking users into expensive subscriptions. The app was reportedly making almost $15 million each year, according to SensorTower data, in spite of the fact that its functionality — scanning QR codes — is freely available from multiple places, including

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The ‘No BS’ mobile attribution webinar: 27 questions answered (plus yours!)

You’ve heard about mobile attribution. You’ve wondered about mobile attribution. Maybe you even use mobile attribution. But you still have questions. Like: Why? Or: Who needs that? And: Aren’t all mobile attribution solutions basically the same? We get it. It can be confusing, and it can seem pretty detailed and technical sometimes. That’s why we’re

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The Motiv Smart Ring Is The Perfect Casual Fitness Tracker … And An Even Better Sleep Tracker

I have an Apple Watch. I love my Apple Watch, and I’m religious about “closing my rings” and ensuring that I hit my move, exercise, and stand goals as many days as possible. But I can’t sleep with a watch on my wrist. Enter the Motiv smart ring. Get the full story in my post at Forbes

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App Scams: Sneaky ‘Utility’ Apps Are Stealing $260, $2500, or even $4700 Each Year … Per User

An obscure app that reads bar codes is scamming hundreds of App Store users by automatically initiating an expensive $156 per year subscription. And there are dozens more like it, with some charging users thousands of dollars each month for extremely minimal functionality. App scams are nothing new. Last summer Apple deleted an app scamming $80,000/month from iOS

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Grow faster: How ‘Dual Integration’ unlocks vastly more value than vanilla mobile attribution

Peanut butter is just peanut butter. And chocolate is just chocolate. But if you have the creativity and insight to combine them, you create a magical mystery confection that makes your mouth cry out for joy and high-five your stomach. You get, perhaps, dual integration. Imagine the peanut butter is marketing campaign data. Imagine the chocolate is

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Apple’s New iPhone XS, XS Max Driving 45% More Market Share Than Last Year’s Models

Apple’s iPhone XS and XS Max launches have been almost 50% more successful than its introduction of the iPhone 8 and 8 Plus, according to new data from mobile analytics service Flurry. In addition, the new models are driving 7% more revenue than the 8, 8 Plus, and iPhone X combined from last year. And

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92% Of AI Leaders Now Training Developers In Ethics, But ‘Killer Robots’ Are Already Being Built

The Terminator is not real. Yet. Most AI-using organizations are working to keep it that way, according to a recent study by SAS, Accenture, and Intel. Almost three quarters of large businesses are now using AI in one way or another, and 92% of the most successful ones are working to ensure their uses of artificial

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Sexy new campaign analytics: Dynamic totals, drag-and-drop columns, freezing, pinning, and more

Excel is a wonderful tool. But I think we can all agree the less you need to export marketing campaign analytics out of one system, import it into another, and then finally start a deeper analysis, the better. Especially when, as a digital marketer, you want to make fast but smart decisions. So Singular released multiple

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12 New Alexa Products Show Amazon’s Massive Power (But Also Reveal Its Biggest Weakness)

Amazon unveiled no fewer than 12 new products yesterday in a AI-fed voice-powered smart home extravaganza. That’s amazing innovation, but it also highlights the company’s huge and pervasive weakness. And no product exemplifies it more than Echo Auto. Echo Auto brings Alexa to your car, so you can get weather, directions, and music from Amazon on

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Adobe Unveils AI Assistant So Marketers Can Use 100 Percent of Their Data, Not 1 to 3 Percent

Your data hides secrets that could unlock your growth, Adobe thinks. That’s why the company has unveiled new AI-driven technology to dig deeper into your data, revealing insights in seconds that data scientists would take five weeks to reveal. “We track hundreds of billions of data points,” Adobe director of product management John Bates told

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When Elon Musk replies to your tweet …

… your Twitter blows up:

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Mobile Gaming Entrepreneurs: Paying Players Up 33%, Whales Now Less Important

In the early stages of the mobile gaming explosion, every publisher hunted whales. Only a tiny fraction of gamers actually paid for in-app goodies, and while minnows were OK for ad revenue, big spenders — the whales — drove success. That’s changing. Over the past three years, the number of game players who actually pay rose by

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‘The hype is real:’ Lyft Head of Marketing Science Alok Gupta on marketing measurement

Marketing is an art. Marketing is a science. Just maybe, measurement is the Gordian knot that ties them both together. We’ve certainly seen an increasing understanding of how the science of marketing is critical to unleashing the art of marketing in the last few years. Science — and data — ensure that art has maximum impact. That’s

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Tipping Point: 48% of Americans Will Own An Amazon Echo, Google Home, Apple HomePod By 2019

A third of American consumers own an Amazon Echo, Google Home, or Apple HomePod, according to new research by Adobe. But by the end of the upcoming holiday season, that number will hit almost 50%. Many current smart speaker owners are using voice do shop and do product research. Half also use voice assistants for news, asking

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Facebook Exec: How All Of Us Financed The Very Tools That Are Now Undermining Society And Elections

The internet is an amazing creation. All of the world’s knowledge is at your fingertips. Global leaders’ thoughts flow from their fingers to your ears. Anyone can connect with virtually anyone else, and new opportunities for business and culture evolve almost daily. But there’s a downside. Fake news influenced the 2016 US election, and is impacting

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Former Facebook Chief Security Officer: Election Hacking Still Very Possible

Former Facebook executive Alex Stamos said today that American elections are still hackable by nation-states such as Russia — and others. “If there is no foreign interference in the midterm elections it’s not because we did a great job,” Stamos said at the TechCrunch Disrupt conference in San Francisco today. “It’s because they decided to

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This AI Can Recognize Anger, Awe, Desire, Fear, Hate, Grief, Love … By How You Touch Your Phone

Artificially intelligent systems map our journeys, unlock our homes, entertain us, and foretell the weather. But could our electronic assistants also start to learn our emotions and use that knowledge to serve us better? In other words, does Alexa know when you get mad? Or sad? In fact, Amazon teams have been working on analyzing your

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Mobile ad fraud: 6 ways fraudsters win via dirty tricks, nasty scams, illegal tech, and cutting-edge camouflage

Ad fraud is a game where losing can look like winning, our Singular Fraud Index says. That’s why you need the latest intel — and the best fraud protection suite in the attribution industry — to protect you. And understanding the enemy is the first step in winning the fraud war. Or at least …

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Marketing alignment: How LinkedIn, Lyft, Poshmark, and Calm align exec, finance, tech, creative, and BI teams for maximum ROI

In some fantasy world, growth marketers have all the cash, corporate support, creative assets, and analytics they need, and can do their jobs in splendid isolation. In the real world? No marketer is an island, every team is an integrated component of the overall organization, and marketing alignment is a tough challenge. Which means that

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Influencer Marketing: Apple v Samsung, Canon v Nikon, Amazon v Google, and Oculus v Vive

Apple Watch gets most of the influencer mentions among wearable products, but Fitbit gets more engagement. Similarly, iPhone drives almost 4X more social mentions than the Samsung Galaxy, but the Galaxy gets more engagment. Those are just a few of the findings from a recent Traackr report on the state of influencer marketing, covering 500 top

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Spotted in the news >> Machine learning reveals crazy advertising ideas that actually work

I had the pleasure of being on a panel at VentureBeat’s AI-focused Transform event yesterday, and Sean Captain wrote up the session here: Machine learning reveals crazy advertising ideas that actually work One of my direct quotes is a bit of a silly one: “You can do stupid stuff, and sometimes stupid stuff is smart

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