Author Archives: John Koetsier

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Traction Conf makes Canada great again

“I’m a refugee myself, a refugee of the first Gulf war from Kuwait,” Lloyed Lobo told me. “And I know people who are scared by the present situation.”

Lobo runs Traction Conference in Vancouver, Canada. It’s a major international conference with speakers from top U.S. tech companies like LinkedIn, Uber, SendGrid, and AppDynamics (just bought by Cisco for $3.7 billion), and more. And it focuses on a trendy Silicon Valley concept: growth hacking.

But it’s not in Silicon Valley …

Read the full post on Forbes.

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Emojis boost push notifications 85%

Mobile marketers can boost open rates of their push notifications 85% by including emojis, according to a recent report.

Standard push notifications are only opened 2.44 percent of the time, according the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51%. That helps mobile app publishers or marketers improve engagement with users and customers, and is a big step on the path to monetization.

Perhaps not shockingly, app marketers are using more emojis.

The study, which reviewed 5,000 push notification campaigns and 2.6 billion individual push messages, found that emoji-using notifications grew 163 percent from 2015 to 2016.

Find the full story at VentureBeat

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MM24: #MobileBest

And … I just released MobileMinute 24. It’s the lastest in my series of short videos on mobile strategy, mobile thinking, and mobile insights.

The full blog post is on TUNE’s blog.

In short: MobileBest is what happens when brands understand that mobile is the default way people experience the digital world. And, that the digital world is increasingly THE world for people.

And that brands need to meet people where they are, whether in apps, mobile web, or other technologies such as voice-first personal agents.

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Do robots have free speech? Amazon says yes

It’s a case of murder most foul involving a hot tub, a night of drinking, and Amazon Echo.

The government wants any recordings or interactions Alexa, Amazon’s personal assistant who lives on the Echo (and in the cloud), might have. Amazon says … nope … Alexa has free speech.

Read the full post on Forbes.

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How Google App Indexing and Apple Spotlight Search Impact ASO

Google app indexing and Apple spotlight search are both part of the convergence of apps and web. And both should be implemented by mobile publishers who want to grow.

In my latest post at TUNE’s blog, I dissect data highlighting practical implications for app publishers today behind the work that Google and Apple are doing to make apps more searchable, indexable, and linkable via technologies such as deep linking, app indexing, Spotlight search, and instant apps.

Essentially: implement Firebase app indexing and Spotlight search now. You’ll thank yourself later as you engage more users that you already have more often, and as you acquire new users.

To build the report behind this post, I analyzed a large anonymized dataset based on TUNE’s App Store and Google Play app store optimization product, App Store Analytics. I studied about 50,000 top apps, focusing on the leading 150-300 apps in each category on both major app stores, and analyzed data on billions of ratings, reviews, and other app listing data and metadata.

Get the full details here.

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Ad fraud, martech/adtech convergence, mobile web vs apps, and more …

I dug deep into the brains of ten mobile experts on four burning questions facing digital marketers today.

They answered.

The result: MobileBest: 10 experts on ad fraud, web vs app, attribution, and convergence.

Check it out to hear from experts like Scott Brinker, Jean-Louis Gasée, the CMO of the CMO Council, the CEO of TUNE, and mobile leaders from OpenTable, GrubHub, Match Group (yeah, as in, and AOL/Verizon.

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Live video: podcasting, influencers, and 13-year-old NASA hackers

I’m starting to do more live video on Facebook and Twitter/Periscope. Here, I’m chatting with Daniel Gefen on podcasting, viral fame, and influencers … including the “smartest man on Earth,” who apparently hacked NASA at age 13 to get the entire plans for the Space Shuttle.

Want to get these live or very shortly after? Follow me on Twitter, or connect with me on Facebook.

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in eMarketer

Pumped that my research on mobile games in India was picked up by eMarketer.

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top 10 in bots

Kinda cool to be a top-10 global influencer on bots.

top 10 bots

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mc, presenter

MC’d and spoke at Mobile Lab in Seattle, helping brands like Costco and Colliers get up to speed with the latest and greatest in mobile.


And the agenda …


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on-stage with bonin bough

Did a panel with uber-CMO Bonin Bough at Adweek NY. Get the full video right here.


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quoted by FTC chairwoman

It’s not every day that the chair of the U.S. Federal Trade Commission cites your data in a major keynote address: Protecting Consumer Privacy in the Digital Age: Reaffirming the Role of Consumer Control.

(link to PDf of speech; citation is on page 8)


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mc @ postback

Had the incredible honor of MC’ing at TUNE’s 1000-mobile-marketer conference in Seattle. So enjoyable, and such a great crew to work with!


And here’s a bit of the livestream:

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Published my first guest post at TechCrunch. 1600 shares in the first few days …

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(and in China)

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Moderating Bill McDermott, CEO of SAP, Ryan Holmes of Hootsuite, and more

Absolutely loved moderating the opening panel at Interzone Vancouver with Bill McDermott, the fascinating CEO of SAP, plus Ryan Holmes of Hootsuite, Jessie Adcock, the chief digital officer of the city of Vancouver, and Jackie Yeaney, Red Hat’s executive vice president of Marketing and Strategy.

Bill gave me a copy of his book, and he has a remarkable story of rising from the ground floor to run a massive global corporation.

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forbes it is

I’m now writing at Forbes as well as VentureBeat, Business Insider, and ReadWriteWeb.

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viral unicorns

I don’t write a ton anymore for VB, but I try to do so weekly at least. Nice to see good results!

11,300 social shares and counting 🙂

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global mobile

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads.

What’s happening?

I published my first really big report for TUNE about the state of mobile globally. Talked to gamers in Syria, researchers in Antarctica, and analyzed more than 400,000 gigabytes of mobile marketing data.



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700M mobile ads

I studied 700 million Black Friday and Cyber Monday ads. Among the findings: 200% more ads only generated 20% more clicks.

More details here.


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future of mobile @ Twitter HQ

Spoke at the SF AMA’s gathering in Twitter HQ on the non-mobile future of mobile.


All images by Kathryn MacDonald


(yeah, that’s my mom on the screen … it fit into the presentation)


Chatting with Jeremiah Owyang

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app store optimization

Published a report on ASO for VentureBeat. Key findings? ASO is critical, as 75-95% of app installs are organic … but also, app store optimization will completely change in the next months and years.

app store optimization report john koetsier

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gamesbeat 2015

Spoke to 500 game developers, publishers, and marketers about user acquisition, worlds colliding, and modern-day games of thrones.

VB #GamesBeat 2015

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that was easy

Spent some time consulting with the Staples mobile team on user acquisition, their app, and mobile strategy.

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John Koetsier

growing @ growthbeat

Presented my Mobile Success Galaxy at our GrowthBeat event in San Francisco to 500 marketers.

John Koetsier

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m-commerce @ postback

Moderated a panel on emerging trends in m-commerce at Postback 2015 in Seattle, with speakers from REI, Poshmark, and Sephora.

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Mobile in NYC

Spoke at a Meltwater event at a fabulous roof-top venue in downtown NYC on building your brand with mobile advertising.

And yes, *I* know how to spell “advertising.” 🙂

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brands & mobile advertising

Launched our new report on mobile advertising & brands. Immediately did a roadshow focusing on the report starting in NYC at NASDAQ’s headquarters on Times Square, speaking to 150 brands on what’s working and what’s not.

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Delivering the results of our research to live audiences in L.A., Seattle, New York, Boston, San Francisco, Vancouver, Montréal, and Toronto. More to come soon.

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that would be a yes

Was not going to turn down this invitation. Turned out to be a wonderful century-old home with even more wonderful people.

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what to think

On starting up VB’s new research division and, of course … what to think.

Start at about the 10 min mark for my bit.