Author Archives: John Koetsier

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And now JOHNKOETSIER with more security …

For the princely sum of $75/year, I have now installed an SSL certificate from MediaTemple to this domain: johnkoetsier.com.

That should enable safe and secure access to this domain. And, it should kill the security warnings that Google Chrome was throwing when people were visiting here.

Uncool: this is a safe space on the web 🙂

If you see any issues, please ping me on Twitter or Facebook. Or comment on this post.

Thanks!


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Incompatible Gesture Language Disaster: Guest Accidentally Buys $25M In Bitcoin, Bankrupting Host

This is the second chapter of Insights from the Future, a book I’m writing about technology, innovation, and people from the perspective of the future. This chapter is set 14 years from now, and is based on technology I tested at CES 2018 just last week. The book is a collaborative exercise, and you are invited to participate (see below).

For details on the impact this will have on business and success today — and what you might do to prepare — scroll to the bottom of the article.

Incompatible Gesture Languages Disaster: Guest Accidentally Buys $25M In Bitcoin, Bankrupting Host​

January 12, 2032
Rochester, NY resident Joseph Black is liquidating his mansion and collection of antique 2000s-era internal combustion cars after a houseguest accidentally purchased no fewer than 160 Bitcoin, worth over $25 million at time of purchase.

His guest blames incompatible gesture languages for the massive miscue.

“I was just trying to switch the walls from ‘White Andes’ which is awesome and all, but a little boring when you want to party, to Hawaiian Sands,” explains Becky Franklin, 18 years of age. “But Joey is on New Millennium, and I’m on Android Ambient.”

Get the full post in my story at Inc. Magazine …


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This Chinese Tech Giant Wants To Disrupt Amazon Web Services With A Distributed Solution At 50% Off

The world’s most valuable hospitality company owns no hotel rooms. The world’s most valuable transportation company owns zero cars. And the world’s most valuable media company creates none of its own content.

Is it possible that some day soon the world’s most valuable cloud services company … might not own any servers?

And save the environment, too?

Fifteen years ago a Chinese tech company you’ve never heard of, Xunlei, began by providing a peer-to-peer downloading tool, speeding delivery of files on the still-young and speed-challenged Chinese Internet.

Get the full story in my post at Forbes … 


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Floyd Mayweather Unveils New VR-based Boxing And Fitness Game, Launching ‘The Future Of Fitness’

LAS VEGAS–It is surprisingly easy to underestimate Floyd Mayweather when you meet him in person.

The man is smaller than you think a famous boxer will be. He downplays his preparation for the massive Connor MacGregor match: saying it was mostly situps and pushups. He’s generally soft-spoken, not loud, and not rude. And he speaks in short, sometimes-disconnected bursts, not a little reminiscent of the current POTUS.

But 50 wins and zero losses.

But a net worth probably well over a billion dollars, with fight receipts over $700 million and extensive other investments, properties, and endorsements.

But the actions that back up the talk.

With a consistent track record of success over multiple decades, there’s clearly something that drives Mayweather to success. And he’s confident that the ingredients that have made him “Money Mayweather,” earning single-fight purses of over $300 million, will take his new VR-boxing-as-exercise venture to unprecedented heights in fitness.

Get the full story in my post at Forbes …


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22% of Amazon Echo, Google Home Owners Shop By Voice; Sales Doubled in 2017

LAS VEGAS–The future of consumer electronics is voice, says Adobe.

Smart speaker sales in the U.S. doubled last year, according to a new report from the company. With wider adoption, Adobe says, we’re also getting more used to talking to our technology — including in public. And more and more of us are using voice to buy products.

Sales aren’t just hot in the U.S.

Yesterday Accenture reported that sales of smart speakers grew more than 50% in every single one of 21 different countriessurveyed. One reason: it can now cost as little as $14 for manufacturers to include voice assistant technology in their products.

All those new sales are driving a revolution in voice-first interfaces.

Get the full story in my post at Forbes …


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It Now Costs Just $14 To Add Voice Assistant Technology To Your Consumer Device

LAS VEGAS–If you’re wondering why basically every consumer device now comes with Alexa or Google Assistant, you can stop.

The reason is simple: cost.

As in, almost none.

Chinese semiconductor manufacturer Rockchip released the RK3229 today. It’s a small $14 chipset that is pre-certified by Google to add voice assistance technology to your consumer devices.

Get the full story in my post at Forbes …


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Smart Speakers Are Eating Mobile: 66% Of Owners Use Smartphones Less

Two thirds of smart speaker owners use their smartphones less, according to a new study released today by Accenture.

And not just for listening to music.

The data, from a survey of 21,000 people in 19 countries, indicates that the Amazon Echo and Google Home are for general information — what’s the weather today — shopping as well.

“Nearly two-thirds (64 percent) of these owners said they use their smartphones less for entertainment, and more than half use them less for online purchasing and general information searches (58 percent and 56 percent, respectively),” Accenture says.

Get the full story in my post at Forbes …


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Surgeon Unemployment Rate Reaches 75%; Million-dollar Medical Degrees ‘Not Worth Paper They’re Printed On”

This is the first chapter of Insights from the Future. This is a book I’m writing about technology, innovation, and people … from the perspective of the future. It is a collaborative exercise, and you are invited to participate. More details below the story.

Surgeon Unemployment Rate Reaches 75%; Million-dollar Medical Degrees ‘Not Worth Paper They’re Printed On”

Medical unemployment has hit a staggering 75% as the digital healthtech revolution continues to decimate jobs in what used to be the growth industry of the future.

“I spent ten years and over a million dollars of money I didn’t have to become a surgeon,” 35-year-old Jennifer Groves told me yesterday. “And now I’m begging for bitcoin on the street.”

Medical employment topped out at about 15% of the entire economy in 2025, according to Kaiser Family Foundation statistics. Spending reached almost $4 trillion dollars, says the federal Centers for Medicare and Medicaid Services, an astonishing 21% of all dollars spent in the entire economy.

Today, that percentage is down to just 10%.

Get the full story in my post at Inc Magazine …


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Ad Network Buy or DIY: What 66 Performance Marketers With 1.3B Annual Clicks Told Us

Buying ad network, affiliate marketing, or lead-generation software saves the average digital marketing firm almost $100,000 in annual salary, makes developers 57% more effective, and saves an average of 48 hours of work every single week.

Even better?

Building on top of that platform with your own “secret sauce” customizations results in more than 10% extra business — and that’s on the low end.

We recently surveyed HasOffers customers to understand not just why they’re using the platform, but whether it saves them money and increases their business velocity. More than 1,000 ad networks use HasOffers to manage over 45 billion events every month, and that includes customers like AppLift, Fyber, Tapjoy, AdColony, Baidu, Inmobi, NativeX, and Crobo.

Get the full story in my post on TUNE’s blog …


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Top Marketing Technology Predictions And Trends You Can’t Ignore, Or Escape

So … I jumped on a fun podcast with the amazing Peggy Anne Salz to chat about what’s new and what’s hot in martech.

Here’s how she described our session:

AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier–Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem–to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact – well – everything, and what you can do to up your game in 2018.

Check out the podcast right here …


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I’ve seen the future …

I was super-happy to be a guess on the amazing Aurelie Guerrieri’s podcast: Growth Hacking is Dead, Long Live Growth Marketing.

You can get a full text transcript of our chat at the link above, or, you can listen right here:

Enjoy!


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Augmented Reality Gets Reality Check: Fewer Than 1,000 Apps Have Apple’s ARKit

The augmented reality/mixed reality hype cycle is red hot, but the reality looks to still be years in the future.

Though augmented reality was one of the most-anticipated new technologies of 2017 and still looks to be hot going into 2018, adoption has been slow at best, judging by ARKit. ARKit is Apple’s technology to make augmented reality (also known as mixed reality) easier for developers.

“Adoption of ARKit isn’t great as less than 1,000 apps of the 3,000,000+ apps in the App Store have installed it since its September launch,” says Adam Blacker, who leads communications at the app intelligence firm Apptopia.

Get the full story in my post at Forbes …


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1.5B Smartphones, Triple-Digit Growth In SmartHome Tech: Top Trends For 2018

The Chinese buy the biggest TVs. The 1.478 billion smartphones sold in 2017 had an average price of $323 U.S. And tablets are toast: sales dropped by 18% last year.

But smart home appliances saw triple-digit growth in 2017.

Those are just a few of the conclusions of a new tech report from IFA Berlin and GfK, a major European research firm. And they’re hints to where consumer technology is moving for 2018.

Get the full story in my story on Forbes …


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Alleged: Bitcoin Cash Insider Trading Discovered Via CoinBase With Potential 8X Return

An entrepreneur and cryptocurrency enthusiast says he’s discovered damning evidence of insider trading of Bitcoin Cash related to its recent adoption by Coinbase, the popular digital currency exchange, as well as GDAX, another exchange.

“I’ve found and isolated one instance of insider trading on BCH addition to GDAX/Coinbase,” says Albert Renshaw.

(“BCH” is Bitcoin Cash.)

Get the full story in my post on Forbes …


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Google owns 100% of 2017’s top 10 fastest-growing SDKs on Android

When you’re king, you’re king.

Google built what Android is today, and as such has a privileged position in the ecosystem.

But it’s still shocking to see that the search and mobile giant owns every single one of the ten fastest-growing software development kits (SDKs) in the Android ecosystem, according to SDK mobile app intelligence firm MightySignal.

Most of them are part of Google’s massive and comprehensive mobile development platform, Firebase.

Get the full story in my post at Forbes … 

 


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Strategies: building paid, earned, and owned synergies into marketing mix modeling

Synergizing paid, earned, and owned media boosts ROI up to 1000%. And if paid media is the quarterback, organic is the offensive line. Together, like fine spices and horrifically mixed metaphors, they can form a tasty, successful whole.

But how do you build paid, earned, and owned media synergies into your marketing mix?

Where do you start?

Get the full story in my post at TUNE’s blog …


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Marketing Technology 2018: 350 Marketers, CEOs, And Influencers Predict The Future

What technology will change marketing the most in 2018?

73% of marketers think it’s artificial intelligence or a technology dependent on AI. 20% think it will be voice-first technologies and smart assistants. 3% think it will be email, and 1.5% think it’s the good old fashioned world wide web.

A few others?

They think it’s the stupidest question anyone could ever ask.

Over the past two weeks I asked 345 marketers, CEOs, and influencers the same question: What technology or set of technologies will impact marketing the most next year?

Influencers like Joel Comm and Tamara McCleary responded, as did uber-analysts Jeremiah Owyang and Brian Solis. Academics like Julie Albright from USC and Stephen Andriole from Villanova School of Business answered, and top executives from companies like Salesforce, SAP, Optimizely, SAS,  Segment, Dun & Bradstreet, and Microsoft also took out their crystal balls.

Get the full story in my post at TUNE’s blog …


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Synergy: How marketers amplify owned media with paid and paid media with owned

Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing.

The result?

You leave 50-100% of your potential results on the table.

I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their answerswere astonishingly insightful, and provide powerful evidence that marketers should seek and exploit synergies not just within but all between all their marketing channels.

Get the full story in my post at the MarTech blog …


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TUNE VP of Marketing Jennifer Wong Hits Forbes’ 30 Under 30 List

We are extremely proud and excited to announce that TUNE’s vice president of marketing, Jennifer Wong, made the very prestigious 2018 Forbes 30 Under 30 list recently in the Marketing & Advertisingcategory.

Forbes says that there is typically only a 4% acceptance rate for nominees, so this is one of the toughest best-of lists to crack. Wong hit the list just in time: she is now 29 and in her last year of eligibility.

I asked her a few questions about the process, her feelings, and what she’s working on next.

Get the full story in my post on TUNE’s blog …


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Mobile is the ecosystem: All marketing channels by degree of mobility

Mobile’s not a channel. We know that. It’s an ecosystem within which all the digital channels increasingly live.

But increasingly, mobile is influencing non-digital channels as well. That’s because mobile is the three-foot PC … the laptop that never leaves our side … the supercomputer in our pockets.

So what’s that look like?

In other words, how mobile are the traditional marketing channels? Here’s one way of looking at it …

Get the full story in my post on TUNE’s blog


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Bitcoin hits almost $19K, Coinbase crashes under buying pressure

Bitcoin seems unstoppable. Perhaps tulip bulbs did too, in the 1600s.

The price of Bitcoin crashed through $19,000 today, just days after hitting $10,000, $12,000, and other psychological barriers, and then retreated to $18,000. Many cryptocurrency experts are predicting Bitcoin will hit $50,000 or even $100,000 as institutional investors continue to pile in.

The pricing chart looks like a classic bubble before the crash.

The question is: how long can this proceed?

Get the full story in my post at Forbes …


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Channel synergy: How paid marketing boosts organic, and how organic marketing feeds paid

How do you boost marketing efficiency 35%, 150%, or even an absurd 680%? Simple: you do what top marketers like Sandra Rand have done.

Which is: synergize paid, earned, and owned marketing channels.

As top marketers have learned, blending marketing campaigns across both paid and organic boosts both, sometimes in surprising and unexpected ways. Conversely, treating each channel as individual and separate costs marketers massive savings, much-needed insights, and huge potential upside.

Last week we looked at the results this generates: almost pure alchemy. This week, we’ll look at why channel synergy works.

Get the full story in my post at TUNE’s blog …


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National cryptocurrencies? All currencies will be digitized, cryptocurrency expert says

Bitcoin has burst through the $10,000 barrier and Ethereum is bumping up against $500. But today’s important cryptocurrencies might just be the loud and noisy open act to the really big deal of the next decade.

That is, the end of cash as we know it.

“All currencies will be digitized,” Bitt founder and director Gabriel Abed said today at TechBeachretreat in Jamaica. “Cash has seen its days.”

Get the full story in my post at Forbes … 


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Twitter CEO Jack Dorsey on US Treasury Secretary’s view of AI: ‘Stupid, irresponsible’

Jack Dorsey is not one to shy away from controversy on issues he cares about. One of those for the socially-minded CEO of two billion-dollar startups, Twitter and Square, is the U.S. Treasury Secretary’s Steven Mnuchin’s stated views on artificial intelligence and jobs.

“We have a treasury secretary in the US who said that AI will not cause job loss for 50 to 100 years,” Dorsey said today at TechBeach Retreat in Jamaica. “It’s not just stupid … it’s irresponsible.”

Get the full story in my post at Forbes …


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Amazon AI exec: 8 key challenges to AI’s global domination

Amazon, Google, Apple, and Facebook are rushing to build artificially intelligent smart systems to serve us, connect us, help us, and … increase their own profits.

(Of course, not necessarily in that order.)

But there are at least eight massive challenges to artificial intelligence — and most of them are not technological. Amazon’s director of cognitive interfaces for Amazon Web Services AI Pilar ManchĂłn talked about them today at TechBeach Retreat in Jamaica.

Not surprisingly, many of them are about data and its uses.

“We all like having a real nice personal assistant that helps us,” ManchĂłn said. “To do that we have to share huge amounts of private information.”

The eight core challenges are:

Get the full story in my post at Forbes …


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10 things change agents do, according to Coca-Cola, Starbucks, Visa, and the NFL

Change agents are the indispensable leaders of digital transformation in organizations small and large. But what are the changes that you need to be a change agent in your company?

Spoiler: it’s not just a strong desire for change.

Brian Solis, principal analyst and futurist at Altimeter, studied the biggest brands in the world for five years. Today, he released a report highlighting what executives in leading companies like Coca-Cola, Samsung, Starbucks, Visa, and the NFL told him.

According to the report, change agents have 10 common characteristics. They typically …

Get the full details in my post at Inc. Magazine …


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Local entrepreneurs are using blockchain and cryptocurrencies to rebuild Puerto Rico

Almost 40% of Puerto Rico has still not been reconnected to the power grid. 30% of the cell towers are still down. People are still in shelters because their homes have not been rebuilt, and many  other challenges remain.

Sounds like a problem for blockchain and cryptocurrency?

“We’re leapfrogging the developed world,” Enrique Martinez, the CEO of WebCapitalists, said today at TechBeach Retreat in Jamaica. “We’re bringing solar panels to Puerto Rico … and can now create a market for electricity using cryptocurrencies and blockchain.”

Get the full story in my post at Forbes …


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Venture capitalist: 65% of startups fail for this single reason

65% of startups fail not because of product-market fit, not because of lack of funding, and not because of the inexperience of their founders, says Paul Ahlstrom, co-founder of Alta Ventures.

Actually, they fail thanks to premature scaling.

Get the full story in my post at Forbes …

 


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5 simple ways to boost marketing ROI 2X, 5X, or even 10X

Channel synergy is an amazing thing. And when you intentionally cook up some good chemistry between paid, earned, and owned marketing channels, you can multiply your results exponentially.

I recently completed extensive research on marketing synergies. (Full disclosure: I consult with TUNE as a mobile economist.)

Here are five stories from marketing experts who synergized paid, earned, and owned channels and achieved outsized results.

Get the full story in my post at Inc. …


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Messenger bots: How one brand hit 500K subscribers and 84% retention

If there’s one thing we think we know about Messenger bots, it’s that retention sucks. In other words, people leave just as fast as they come in, meaning it’s hard to build a consistent audience.

Think 4% D7 retention.

That’s four out of 100 people sticking for more than just one week.

In fact, just this past March I told Botscamp attendees that really good chatbots had 10% retention, and the very best of the best entertainment bots — think movies, music, celeb gossip — achieved a 57% user retention rate. That’s not bad … but the 4% average is scary-looking for CMOs and marketers considering bots as a form of customer engagement.

Just last week, however, I saw data from one brand’s chatbot with a stunning 83.61%  week-one retention rate, and a still-very-good 46.62% at week four.

And the bot isn’t even a very smart one.

At least, not yet.

Get the full story in my post at Forbes …


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