Author Archives: John Koetsier

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The 9 inventions Americans think are mostly likely to happen in 50 years

Will your car will be driving you in 50 years? Will you 3D print a new jacket or bag at home, or see a cure for cancer happen in your lifetime? Or, do you think you’ll be able to vacation on the moon?

Fluent surveyed 3,240 American adults about which inventions they think are most likely to occur in the next 50 years, and the results are interesting to say the least.

Most likely to happen?

Global WiFi coverage, say 54% of Americans, followed by self-driving cars being widely available and used. And right behind that, a medical technology that would save the lives of tens of millions globally: a cure for cancer.

Get the full story in my post at Inc. Magazine …

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3000 Americans: Facebook likeliest to die, Google most indispensable, Apple least needed

Facebook is the tech giant Americans think is the most likely to die in the next 50 years, according to a recent survey of 3,240 adults. Google, on the other hand, is most likely GAFA company to still be running searches and serving ads in A.D. 2068.

GAFA, of course, is Google, Apple, Facebook, and Amazon.

A solid third of Americans say Google will still exist at that time. Young people are more certain of this: 38% of 18-34-year-olds agree, compared to 31% of those over the age of 35. But Facebook is the least likely company to still be around in 50 years: only 17% of Americans think the big blue social network will withstand the sands of time … and the constant changes in the tech industry.

Get the full story in my post at Forbes …

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Book me as a speaker: New profile

Need an awesome speaker for your next event?

I’m super-pumped to now have a profile on, where people “find speakers who do things that matter.” People like Brian Solis, Tamara McCleary, Jeremiah Owyang, Bryan Kramer, Bonin Bough, Dan Ariely, Sandy Carter, and Catarina Fake are on, so I’m honored to be in their company.

My profile is right here …

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How to allocate mobile web vs mobile app install marketing budgets

How do you decide how much to spend on mobile web marketing and how much to spend on mobile app install marketing?

You have a limited marketing budget and you want the most return out of it. You want immediate ROI, sure, but you also want to set yourself up for the long term by enhancing and growing owned assets.

And … you want to know: should you focus on app installs, or one-off product sales?

A large business-to-consumer TUNE client recently asked me this question, wondering if there are industry standards or benchmarks around this. Sadly, they don’t really exist … but there are guidelines that can help enterprises and brands navigate challenging mobile marketing waters.

Here’s how I answered …

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Stephen Hawking issues stern warning on AI: Could be ‘worst thing’ for humanity

Physicist and thinker Stephen Hawking appeared on-stage at Web Summit in Lisbon, Portugal today via telepresence to warn humanity about the development of artificial intelligence.

“AI could develop a will of its own,” Hawking said in his signature computer-generated voice. “The rise of AI could be the worst or the best thing that has happened for humanity.”

AI and robots are already threatening millions of jobs, Hawking said, but can be used for pro-social purposes as well. That won’t just happen by accident, however. Hawking said there’s a lot of work that needs to be done to make it happen.

Get my full story at Forbes …

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Tim Draper on Bitcoin: ‘In 5 years if you use fiat currency, they will laugh at you’

In 2014 Tim Draper bought 30,000 Bitcoin for under $20 million. Today, it’s worth almost $215 million.

Tech startup founders tend to live in the future, seeing future developments that most can’t yet perceive as achieved facts. The same is true, apparently, of venture capitalists. Tim Draper has led investments in companies like Skype, Tesla, and Twitter.

“In five years, if you try to use fiat currency they will laugh at you,” Draper told me at WebSummit while wearing a tie with cryptocurrency logos on it. “Bitcoin and other cryptocurriences will be so relevant … there will be no reason to have the fiat currencies.”

Read the full story in my post at Forbes …

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Uber + NASA: New partnership to bring flying taxis to Los Angeles in 2020

The original Blade Runner movie showed flying cars in Los Angeles in a fictional 2019. Today, Uber announced a new partnership with NASA to bring its air taxi service to life just one year later.

In fact, the company predicts that its service will be deeply integrated into Los Angeles’ transportation ecosystem by the 2028 Olympics in the city.

Uber calls the project Elevate, and it consistes of a drone-like four-passenger electric helicopter that is much quieter than typical helicopters, travels about 60 miles on a charge, and can be recharged in just four minutes — less time than it takes to load passengers.

Read my full post at Forbes …

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This big data marketing firm claims to have a perfect track record in winning elections

The data and analytics firm that has been credited with helping Donald Trump win the U.S. national election a year ago has a perfect track record in helping its clients win elections.

At least, on elections where the company does all the work.

“I think we have a 100% track record,” Cambridge Analytica  CEO said today at Web Summit in Lisbon, Portugal. “That’s about 30-100 campaigns.”

Get the full story in my post at Forbes …


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The iPhone X Does Not Have A Notch

There may never have been a design feature of an Apple device as controversial and hated as the iPhone X’s so-called “notch.” It’s “odd,” says the Verge, a sign of Apple’s decline, say others, and hideous, according to Business Insider. There are apps to remove it, visually, and 2.6 million Google results about the notch.

But in my opinion, it doesn’t really exist.

Get the full story in my post at Forbes …

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Webinar with Google and TUNE: AI and the customer journey

Super-pumped to have successfully completed a major 1000+ attendee webinar with Google and TUNE.

Our topic was machine learning and the customer journey.

A quote:

As a marketer, you intuitively know that if you can understand the paths your customers travel, you can be much more successful in proactively reaching out when needed, providing the right information when asked, and guiding customers to a buying decision when the time is right.”

Get the full webinar right here …

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This ICO is not like other ICOs: Colu already in use locally with 62K monthly transactions

Initial coin offerings, or ICOs, have raised over $3.2 billion so far in 2017, up from almost nothing in 2016. They’re getting so common that ICOs have passed venture capital for early-stage funding in blockchain startups.

So I’m generally not too interested when getting a pitch about yet another cryptocurrency “token generation event.”

But most ICOs don’t have Dan Ariely, he of Predictably Irrational and a host of other behavioral marketing business books, as an investor. And most aren’t already in use in multiple communities, powering 50,000 actual transactions of actual goods and services in an average month.

Get the full story in my post at Inc. Magazine …

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Holiday e-commerce to break $100B for first time, says 1 trillion visit Adobe study

Holiday e-commerce spending will break through $100 billion in the U.S. alone, according to a study released today by Adobe. That’s almost 14% year-over-year growth. In addition, Cyber Monday will hit $6.6 billion in sales alone, even though Black Friday will have better deals.

And mobile, at last, has surpassed desktop, in at least one way.

Smartphone plus tablet e-commerce visits to retail sites will account for 54% of all visits, Adobe says, while desktop drops to 46%. In 2015, desktop accounted for 55% of all visits, while in 2016 it was 50%. Mobile has already far surpassed desktop in web use generally, but buying has been a special use case: people have tended to like more screen space.

Total sales, Adobe estimates, will be $107.4 billion.

Get the full story in my post at Forbes …

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3 out of 4 Americans have never heard of an ICO, 68% have no knowledge of Ethereum

Cryptocurrencies may have a market cap of $182 billion USD, and initial coin offerings (ICOs) may have surpassed venture capital as a means of raising early-stage money, but most Americans still have very little clue about either.

68.4% of Americans have never heard of Ethereum, Bitcoin’s little brother, according to a LendEDU survey.

There is currently about $30 billion of Ethereum circulating, although the price fluctuates constantly. After massive gains in recent months, there is almost $110 billion of Bitcoin in circulation. Bitcoin is much better known: 78.6% of Americans have heard of Bitcoin.

Get the full story in my post at Forbes …

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Blockchain and adtech: What’s interesting, what’s hard, and what the industry really needs

The promise of blockchain is extreme in almost every facet of technology. Having a common record book that everyone can see, and no one individual can alter, is a simple but stunning idea that could revolutionize advertising through more trustworthiness, lower costs, better transparency, and a renegotiated contract with consumers.

But not all blockchains are equal.

And some problems are harder to solve than others.

There are four major problems in advertising right now: fraud, privacy, complexity, and supply consolidation. Blockchain has the potential to address several of them, but probably not all. Before we address how blockchain can or can’t help, let’s summarize the core issues.

Get all the info in my post on TUNE’s blog …

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Artificial intelligence and commerce: 4 steps to bringing AI to market

Lyft’s head of machine learning Gil Arditi talked today at VB Summit 2017 about how to take AI out of the lab and into real-world products that provide competitive marketplace advantage.

Lyft, which just closed an additional billion-dollar round of financing led by Google, has an internal four-stage process, Arditi says.

Get the full story in my post at Forbes …

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Apple vs Facebook: 38% of mobile gamers have used Facebook’s ‘App Store’

Last week Facebook gave mobile game publishers in its Messenger platform the ability to monetize their games with purchases and ads, a direct challenge to Apple’s App Store supremacy.

Today, TapResearch released insight into who’s playing Messenger games.

And Facebook has a ways to go.

While 80% of mobile gamers use Facebook Messenger — more than double the number that use Snapchat — only about half of them have played a game inside Messenger. And of those, two thirds played some time in the last month.

Get the full story in my post on Forbes … 

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The best Android game has just 4.5% user retention after 30 days

Star Wars Galaxy of Heroes has been downloaded perhaps 50 million times. It’s a top-10 game for revenue. But 95 out of 100 people who install it on Android aren’t using the app a month later.

And it is the very best game on Android for mobile user retention.

Mobile user retention is bad, as everyone in the mobile app install business knows. But new data seems to show that Android retention rates — for top apps — are half or a third of those on iOS.

Get the full story in my post at Forbes … 

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Location-based mobile marketing: 5 key requirements for winning while not being evil

Location is one of the key components of modern marketing. But it’s also one of the most problematic, because it has huge potential for privacy violations.

Just this past week, it’s come to light that some telcos may be providing personal data including location to advertisers. A couple of months ago one of the larger weather apps, AccuWeather, was found to be transmitting location information to a data vendor, even when against people’s direct wishes.

So location-based mobile marketing can be tricky. It can be creepy. And, it can be illegal.

But it can also be incredibly useful. Try using Uber or Lyft without location sharing. Or Pokémon Go and other location-dependent games which rely on knowing where you are.

Get the full story in my post on TUNE’s blog …

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Why you really, really care about robots getting ‘human’ rights

In Estonia, where the digital state was invented, the government is hard at work on the legal status of robots. The question is: do artificial intelligences deserve “human” rights? Or any rights at all?

This may seem like a particularly lame way for EU bureaucrats to kill some time and spend taxpayer cash, slightly ahead of counting angels on pins, and just behind dictating rules around who can make cheese, or what wines qualify as “Burgundy.”

But it’s actually something that matters.

And not just in general, but to you, personally.

Get the full story in my post at Forbes …

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The #1 thing fake news can teach entrepreneurs about marketing

It might have won an election and disrupted public discourse, but the massive impact of fake news also has a critical lesson for entrepreneurs.

And entrepreneur Larry Kim just showed us how.

Kim, the founder of online advertising company Wordstream and current CEO of chatbot company MobileMonkey, recently ran a test to determine if fake news could actually disrupt an election. So he spent about an hour creating a fake news site — complete with a backwards CNN logo — and an accompanying Facebook page.

Get the full story in my post on Inc. …

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How to hack an election: $50, 60 minutes, and fake ads on Facebook

Facebook is finding thousands of ads that Russian interests may or may not have purchased with the intent of influencing the most recent U.S. election. Twitter and Google are finding evidence of similar meddling.

But can it work? Is it possible to hack an election via social media?

Entrepreneur Larry Kim decided to test that proposition.

He spent an hour creating a fake news website and a fake news Facebook page, bought just $50 worth of Facebook ads, and reached 4,645 people within minutes.

Get the full story in my post at Forbes …

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Less than 9% of marketers have a marketing system of record

There’s a core architectural flaw in most marketers’ tech stacks.

Out of all a company’s many functions and divisions, marketing stands isolated as a core and key function that does not have a single system of record.

Finance has a system of record: whatever accounting software the company has chose. Sales has a system of record: CRM. And business management, HR, and other divisions have a system of report, an ERP system.

Marketing? Not so much.

Less than 9% of marketers have a single marketing system of record.

Modern marketers deal in data. Prospects, customers, and fans are defined by who they are, how they feel about the brand, and what they do. But most marketers completely lack the central glue that ties together all the information they have: a system of record.

Get the full story in my post at TUNE’s blog …

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Vcommerce: The $57 trillion reason AI is now permeating every single consumer device

Every single consumer device that matters is now a trojan horse for the rapid introduction of AI assistants into our lives.

Think iPhone, Echo, Pixel, Chromebook, Pixel Buds with Google in your ear. Smart homes, smart cars, smart glasses, and speakers. And all of them with a voice, enabling v-commerce. Or, voice-powered commerce.

Google’s new Chromebook — the PixelBook — has a dedicated Google Assistant button. Android phones, of course, particularly those that Google produces itself, respond to “OK Google.” Apple’s laptops don’t have a dedicated button for Siri, but, in High Sierra, the latest version of Mac OS X, you can invoke Siri by pressing two buttons. iPhones, of course, respond to “Hey Siri.” Amazon, which has long has the Echo, now enables the invocation of its electronic genie via the Show, Connect, Echo Plus, Echo Spot, and Fire TV products. Sonos is in on the game. Microsoft’s Cortana is getting installed on smart speakers … and it goes on and on.

What’s happening?

Get the full story in my post at Forbes …

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The Chalk AR app is the future of education, service, and support

I can’t count the number of times I’ve tried to do remote tech support for my parents or other relatives, only to feel like Flint Lockwood asking his father to save the world in Cloudy With A Chance Of Meatballs.

It’s not easy.

Chalk, the new augmented reality app from Vuforia, aims to change all that. And it could end up changing much, much more.

Like education, remote service calls, tele-medicine, and anything where it’d be helpful to see what the person you’re trying to help is actually seeing, and mark up their (augmented) reality with your insights.

Get the full story in my post on Forbes …

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What external company reviews tell us about internal corporate culture

Everyone’s done it. Before you take that job, you check external sites like Glassdoor or LinkedIn to see what people say about the company you’re about to join.

The question is: can you trust those reviews?

According to new research by Workplace Dynamics, an employee engagement platform and Kununu, a Boston-based “workplace insights” company, you can. And it’s possible that those nasty reviews aren’t just disgruntled former employees after all.

Get the whole story in my post on Inc. Magazine …

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When you get featured in China …

… you can’t actually read the post that references your research. (Unless you speak a Chinese language.)


If you can … here it is, at Techweb China.

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OTT revolution: Winning in an everything streaming, all the time, everywhere world

What do you do if you are a media and entertainment company today?

Plain old cable TV viewing is down, with most shows seeing flat or no growth, and many declining. Netflix is on the rise, and the streaming giant is spending $6 billion on content in 2017. It’s already at 100 million subscribers, and has committed to spending $20 billion on new content in the future … which some say is not sustainable.

It’s not just Netflix giant Hulu is spending $2.5 billion. Amazon is spending $4.5 billion. Apple is bringing a billion dollars to a multi-billion dollar fight.  HBO usually spends about $2 billion, but is probably upping its investment. Meanwhile, pro sports, the last bastion of live TV (beside politics and catastrophes), is streaming into the cloud too. Amazon is streaming NFL. Twitter is streaming live sports, news, and fashion. Facebook just launched Facebook Watch and will stream NFL highlights, UEFA Champions League games, MLB games, Crossfit Games, and World Surf League events.

And we haven’t even talked about ESPN, Crackle, Overstock, Warner Instant Archive, Tribeca, Snapchat, Vice Media, Twitch, Awesomeness TV, and dozens of others OTT, social, network, mobile, and other kinds of companies attacking the video streaming market. Oh, and maybe the biggest of all in terms of time viewed: YouTube.

Back in 2015 I calculated that Americans alone spend an average of 8,061 person-years on YouTube every single day.

Get all the insight in my full post on TUNE’s blog …

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This tech startup founder offered to donate his kidney in an attempt to get funding

A startup is a baby, in a very real sense. And while some become insanely successful, lifting their founders to Zuckerberg or Musk status, others fail, and their “parents” pay a staggering price that can leave them depressed, unbalanced, and even suicidal.

That may be the case of one Montreal-based founder who recently messaged me on LinkedIn.

His startup was going broke, and he was planning to donate his kidney for exposure, hopefully leading to a $500,000 funding round. I have changed his name to protect his privacy:

Get the full story in my post on Inc. Magazine …

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Facebook Messenger crashing instantly on iOS 11; crash log references ‘CryptoTokenKit’

Facebook Messenger appears to be crashing almost instantly for some iPhone owners. A mobile developer suspects the culprit may be an obscure “CryptoTokenKit” found in the latest version of the software.

Facebook’s massive messaging platform has over 1.2 billion users. But potentially hundreds of millions of iPhone owners who are upgrading to Apple’s latest operating system, iOS 11, may not be able to use the app until Facebook updates it.

I stumbled across the problem personally by updating Messenger on September 18, and then upgrading to iOS 11 yesterday, the 21st. Messenger now opens for about two seconds and immediately quits, repeatedly and reliably, even after a full phone restart.

Get the full story in my post at Forbes …

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Facebook Q3 ad revenue will be up 47%, Citi report suggests

A report from Citi Research suggests that Facebook’s next earnings report will show a 47% year-over-year increase in ad revenue.

In addition, at least one agency which manages $1 billion in social advertising spend on the social platform says that combined spend on Facebook and Instagram grew 88% year-over-year in July, and 73% year-over-year in August.

That’s extremely strong performance.

See my post on Forbes for all the details …