Adobe Unveils AI Assistant So Marketers Can Use 100 Percent of Their Data, Not 1 to 3 Percent

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Adobe Unveils AI Assistant So Marketers Can Use 100 Percent of Their Data, Not 1 to 3 Percent

Your data hides secrets that could unlock your growth, Adobe thinks. That’s why the company has unveiled new AI-driven technology to dig deeper into your data, revealing insights in seconds that data scientists would take five weeks to reveal.

“We track hundreds of billions of data points,” Adobe director of product management John Bates told me last week. “Only about 1-3% of the total data being collected is actually being analyzed.”

The result is obvious: some of the largest brands in the world are sitting on a mountain of data … and they’re not using it for growth insights.

According to Adobe, they should be.

Get the full story in my post at Inc …


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