Ad fraud, martech/adtech convergence, mobile web vs apps, and more …

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Ad fraud, martech/adtech convergence, mobile web vs apps, and more …

I dug deep into the brains of ten mobile experts on four burning questions facing digital marketers today.

They answered.

The result: MobileBest: 10 experts on ad fraud, web vs app, attribution, and convergence.

Check it out to hear from experts like Scott Brinker, Jean-Louis Gasée, the CMO of the CMO Council, the CEO of TUNE, and mobile leaders from OpenTable, GrubHub, Match Group (yeah, as in Match.com), and AOL/Verizon.


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