Assistants are a big part of the future of human-computer interaction. So how you address the your artificially intelligent friend in the cloud is important.
Star Trek’s “computer” is accurate, but cold and sterile.
Of the current leading assistant technologies, three have aimed at friendly first-name approachability. Amazon has Alexa, which sounds fun, female, and friendly. Apple’s Siri is a bit more exotic, but is still approachable (and has a slightly wicked sense of humor). Microsoft’s Cortana continues the female trend, but adds a touch of geek with by referencing the helpful AI in Call of Duty.