70M American Adults Interested In Buying Apple’s New HomePod

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70M American Adults Interested In Buying Apple’s New HomePod

70 million Americans are interested in buying Apple’s new $350 smart speaker, HomePod. 33% of Americans are interested in buying the new device, according to a new survey.

That only drops to 30% when respondents are asked to compare HomePod with Google Home and Amazon Echo.

The results, from a Morning Consult national survey of 2,200 adults, seem to indicate that the well-known Apple Effect is still very much in force: when Apple enters a new market, it often dominates the space very quickly.

See the full story in my column at Forbes …


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