61% of American consumers say they’ll share more data with a company in order to get customized communications from them. 48% of UK consumers agreed.
The key: having control.
“While today’s technology allows companies to easily collect a tremendous amount
of customer data behind the scenes, more stringent privacy laws are putting more and more control over this data back into the hands of the consumer,” says a new study from Smart Communications. “To entice them to share the personal details necessary to make communications as meaningful as possible, companies must first prove that it will be worth it.”