57% of marketers: Top priorities include cross-channel measurement and attribution

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57% of marketers: Top priorities include cross-channel measurement and attribution

eMarketer says that 2017’s top priority for 57.1% of marketers is “cross-channel measurement and attribution.” In fact, it’s the only priority among 12 listed that more than half of marketers consider a key focus.

EMARKETER ON CROSS-CHANNEL ATTRIBUTION

Interestingly, an additional 43% said that “cross-channel audience identification/matching” was a key initiative as well.

That’s good timing, because TUNE is all in on what we call MobileBest.

Read the full post on TUNE’s blog …


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