App marketers might be missing some of their best chances to acquire new users and customers by advertising at suboptimal times. Especially during peak holiday marketing seasons.
Hundreds of millions in wasted ad dollars. And even more in lost potential revenue.
Singular analyzed over a billion dollars in ad spend to learn when mobile marketers spend the most to acquire users. But we also looked at the results of that advertising to understand when consumers, including gamers, shoppers, and travelers are most receptive.
One example: games.