2017: Global app install fraud is 7.8% and will cost marketers up to $2B

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2017: Global app install fraud is 7.8% and will cost marketers up to $2B

How much global adspend flies out the window right into fraudster’s pockets? Potentially as much as $2 billion dollars a year in app install campaigns alone.

Mobile marketers spent $5-6 billion dollars on mobile app install campaigns last year in the United States alone. I can’t find any independent analyst’s global estimates of the app install market size for 2017, but historically, the U.S. has accounted for 30-50% of the global app install market. In 2014, for example, it was 40%, and the market has grown quickly in Asia and other parts of the planet since then.

mobile marketing kpis retail appsGiven that Yahoo’s mobile analytics division Flurry estimated the global market at $6 billion way back in 2014, the total is certainly north of $10 billion for 2017, and is more likely as high as $15 billion.

So how much is fraud?

Get the full story in my latest post on TUNE’s blog …


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