product configurator
December 2002
I led the team that built the first 2 iterations of this site, which enables clients to essentially create their own print products from cover to cover with an extremely high degree of customizability.
We once calculated that the degrees of freedom built into this application enabled over 4 billion distinguishable products to be created ... which means that we had to carefully manage complexity in order to ensure usability.
Thousands of clients use this application, saving hundreds of thousands of $$$ in customer service time.