recently updated ...

Location-based mobile marketing: 5 key requirements for winning while not being evil

Location is one of the key components of modern marketing. But it’s also one of the most problematic, because it has huge potential for privacy violations. Just this past week, it’s come to light that some telcos may be providing personal data including location to advertisers. A couple of months ago one of the larger

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Why you really, really care about robots getting ‘human’ rights

In Estonia, where the digital state was invented, the government is hard at work on the legal status of robots. The question is: do artificial intelligences deserve “human” rights? Or any rights at all? This may seem like a particularly lame way for EU bureaucrats to kill some time and spend taxpayer cash, slightly ahead of counting angels on pins,

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The #1 thing fake news can teach entrepreneurs about marketing

It might have won an election and disrupted public discourse, but the massive impact of fake news also has a critical lesson for entrepreneurs. And entrepreneur Larry Kim just showed us how. Kim, the founder of online advertising company Wordstream and current CEO of chatbot company MobileMonkey, recently ran a test to determine if fake news could actually

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How to hack an election: $50, 60 minutes, and fake ads on Facebook

Facebook is finding thousands of ads that Russian interests may or may not have purchased with the intent of influencing the most recent U.S. election. Twitter and Google are finding evidence of similar meddling. But can it work? Is it possible to hack an election via social media? Entrepreneur Larry Kim decided to test that proposition. He spent

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Less than 9% of marketers have a marketing system of record

There’s a core architectural flaw in most marketers’ tech stacks. Out of all a company’s many functions and divisions, marketing stands isolated as a core and key function that does not have a single system of record. Finance has a system of record: whatever accounting software the company has chose. Sales has a system of

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Vcommerce: The $57 trillion reason AI is now permeating every single consumer device

Every single consumer device that matters is now a trojan horse for the rapid introduction of AI assistants into our lives. Think iPhone, Echo, Pixel, Chromebook, Pixel Buds with Google in your ear. Smart homes, smart cars, smart glasses, and speakers. And all of them with a voice, enabling v-commerce. Or, voice-powered commerce. Google’s new

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what I do ...

webinars

I moderate and speak on webinars focused on mobile, marketing, and IoT.

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marketing

I help CMOs with martech, structure, and designing for growth.

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speaking

I help brands deliver compelling messages in memorable ways at live events.

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research

I help execs uncover the meaning behind the data … and where it’s trending.

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PR

I help startups say meaningful things that get heard.

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consulting

I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!