John Koetsier

growing @ growthbeat

August 2015

Presented my Mobile Success Galaxy at our GrowthBeat event in San Francisco to 500 marketers.

m-commerce @ postback

July 2015

Moderated a panel on emerging trends in m-commerce at Postback 2015 in Seattle, with speakers from REI, Poshmark, and Sephora.

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brands & mobile advertising

June 2015

Launched our new report on mobile advertising & brands. Immediately did a roadshow focusing on the report starting in NYC at NASDAQ's headquarters on Times Square, speaking to 150 brands on what's working and what's not.


June 2015

Delivering the results of our research to live audiences in L.A., Seattle, New York, Boston, San Francisco, Vancouver, Montréal, and Toronto. More to come soon.

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that would be a yes

May 2015

Was not going to turn down this invitation. Turned out to be a wonderful century-old home with even more wonderful people.

what to think

May 2015

On starting up VB's new research division and, of course ... what to think.

Start at about the 10 min mark for my bit.

cmo council

March 2015

And we launch our CMO Council, with founding members from Virgin America, Xerox, Birchbox, TOMS, Old Navy, Salesforce, Harvard University, Dun & Bradstreet, and Green Mountain.

Here's a taste of what we're up to, from me and VB CEO Matt Marshall.

vb jp

live in japan

March 2015

And we launch our VB research offering in Japan ...



hosting mc hammer

February 2015

Interviewed MC Hammer on-stage at VB's Mobile Summit.

Hammer pants? No. Shirt? Yes.

You can watch the video here.

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mobile marketing automation

January 2015

Launched the most comprehensive report available anywhere on mobile marketing automation. 20K words, 100+ pages.

VB Foam Board Final


October 2014

Presented on our latest VB Insight research on mobile monetization and mobile user acquisition to 100+ attendees in Los Angeles.

Average attendee has $50K in monthly app income and 2.5 million downloads. Can't mention names, but some pre-IPO companies with $10B valuations were present.

reach - facebook

4.7 million and counting

September 2014

It's not every day you reach almost 5 million people.


raising a round

August 2014

We raised a small seed round (about $3M) for VB Insight.

Was very cool and a great learning experience to participate in this and be present in a lot of investor meetings. Here's some press about the raise: Silicon Valley Business Journal and Folio Mag (both of which have interviews with me), as well as American Press, FinSMEs and Tech in Asia.

Now the real work starts.

tech news tonight

August 2014

Start at 7:30. C'est moi.


inside intel

May 2014

Launched an MVP of VB Insight, an new research platform modeled after an app store.

Built the product, brought on independent analysts, onboarded them, started a marketplace for reports and expertise.


mobile monetization

april 2014

Released a 47-page, 5,600-word mobile game monetization report showing how the most successful game developers make money, and detailing why relying on Google is a loser's game.

The $499 report sold $10K worth in the first day.

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TWiT Marketing Mavericks:

And TWiT Tech News 2Night:

marketing maverick

april 2014

Appeared on This Week in Tech netcasts on two successive days ... one in response to interest in our Mobile Games Monetization Report, and the other to answer some question about Google, mobile, Google Glass, and self-driving cars.


no other gods

august 2013

Published my first novel, a 95,000 word 350-page science fiction book, No Other Gods.

4.5 stars out of 5 reviews so far, and shot up to #1 on Amazon's sci-fi time travel bestseller lists as of November 30!

art of the pitch

August 2013

Participated in the Art of Pitch panel at GROW conference in Vancouver with Frederic Lardinois of TechCrunch and Douglas MacMillan of Bloomberg, telling tech companies and PR reps how to pitch ... and how not to pitch.


hyperloop on CKNW

August 2013

Expert commentary about Elon Musk's super-speed Hyperloop train concept on CKNW radio.

Got the call after writing this post about the Hyperloop, which ended up getting about 100K views the day before Musk's announcement.

I'll post audio if I can.


one in two million

February 2013

Apparently I'm one in a million -- almost literally.

There are more than 200 million member profiles on LinkedIn, and mine is in the top 1% most-viewed category ... along with two million others.


1000 posts

January 2013

In not quite a year of my accidental technology journalist career, I've written over 1000 posts. Here's the little badge that Wordpress VIP gave me for that achievement.

I'm also happy to say that in that time, I've been the most-read journalist on the site.


coworking cofounder

November 2012

Cofounded the first coworking space in BC's Fraser Valley, SwitchCube.

The name was my creation; further branding and visual design was done mostly by my business partner, Matt Farley.

We offer desks, offices, boardroom space, coffee, WiFi, lights, chairs, and, of course, gravity.

social for CGAs

September 2012

Created and delivered two seminars for CGA-Canada, the official national organization for certified general accountants in Canada, on social media, technology, and business.

Attendee comments included "perfect," "learned lots," and "well presented," and, after the second seminar, 96.4% of respondents in a CGA poll said they would like to participate in future seminars.

speak @ GROW

August 2012

Spoke at GROW conference on a panel evaluating start-up and business plans with other journalists and VCs like Dave McClure.


June 2012

It's not every day an Apple fanboy praises Microsoft. And it's not every day you get over 7000 likes, 100K views, and 1700 tweets.

But then again, it's not every day that one of the world's largest corporations finally, finally, finally gets in the game.

mark cuban

June 2012

Naturally I speak with celebrities every day, all day. So getting a quote from billionaire Mark Cuban was like, no big deal. At all.

All in a day's work.

online marketing

April 2012

I've taken a consulting role as Director of Online Marketing with Click4Time. My focus, not surprisingly, is online marketing: social media, content marketing, lead generation, and conversion tracking.

I'm giving this role about half of my time so I can continue to work with my other clients in social media, consulting, and speaking.

freelance journalist

April 2012

I began my post-secondary education thinking about a career in journalism. Now I'm a freelance writer for VentureBeat, one of the leading technology and business blogs on the planet.

All my posts are visible on my author page: John Koetsier on VentureBeat.

social media bootcamp

March 2012

Created and ran a social media bootcamp for the top managers at DiverseCity, a nonprofit in Surrey, BC.

Via visuals, a presentation, and discussion, I led their execs through an overview of social media today, with context from the past. I also delved into the future of media and brand, observed how our entire culture is shifting online, and, finally, introduced some easy first steps the agency can take.

It was a fun, invigorating session, with great feedback. The next steps? Helping them implement some of the recommendations.