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Mobile Gaming Entrepreneurs: Paying Players Up 33%, Whales Now Less Important

In the early stages of the mobile gaming explosion, every publisher hunted whales. Only a tiny fraction of gamers actually paid for in-app goodies, and while minnows were OK for ad revenue, big spenders — the whales — drove success. That’s changing. Over the past three years, the number of game players who actually pay rose by

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‘The hype is real:’ Lyft Head of Marketing Science Alok Gupta on marketing measurement

Marketing is an art. Marketing is a science. Just maybe, measurement is the Gordian knot that ties them both together. We’ve certainly seen an increasing understanding of how the science of marketing is critical to unleashing the art of marketing in the last few years. Science — and data — ensure that art has maximum impact. That’s

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Tipping Point: 48% of Americans Will Own An Amazon Echo, Google Home, Apple HomePod By 2019

A third of American consumers own an Amazon Echo, Google Home, or Apple HomePod, according to new research by Adobe. But by the end of the upcoming holiday season, that number will hit almost 50%. Many current smart speaker owners are using voice do shop and do product research. Half also use voice assistants for news, asking

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Facebook Exec: How All Of Us Financed The Very Tools That Are Now Undermining Society And Elections

The internet is an amazing creation. All of the world’s knowledge is at your fingertips. Global leaders’ thoughts flow from their fingers to your ears. Anyone can connect with virtually anyone else, and new opportunities for business and culture evolve almost daily. But there’s a downside. Fake news influenced the 2016 US election, and is impacting

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Former Facebook Chief Security Officer: Election Hacking Still Very Possible

Former Facebook executive Alex Stamos said today that American elections are still hackable by nation-states such as Russia — and others. “If there is no foreign interference in the midterm elections it’s not because we did a great job,” Stamos said at the TechCrunch Disrupt conference in San Francisco today. “It’s because they decided to

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This AI Can Recognize Anger, Awe, Desire, Fear, Hate, Grief, Love … By How You Touch Your Phone

Artificially intelligent systems map our journeys, unlock our homes, entertain us, and foretell the weather. But could our electronic assistants also start to learn our emotions and use that knowledge to serve us better? In other words, does Alexa know when you get mad? Or sad? In fact, Amazon teams have been working on analyzing your

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what I do ...

live social, webinars

I speak on research, mobile, AR/MR/VR, futuretech, IoT, blockchain.

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marketing & martech

I help CMOs with strategy, positioning, martech, and designing for growth.

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speaking

I deliver compelling messages in memorable ways at live events.

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research & writing

I help brands uncover insights in data … and share them in compelling stories.

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PR

I help startups say meaningful things that get heard.

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consulting

I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"I really enjoy working with John."

( Gadi Eliashiv, CEO, Singular )

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not to be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!