Had the incredible honor of MC'ing at TUNE's 1000-mobile-marketer conference in Seattle. So enjoyable, and such a great crew to work with!
(and in China)
I'm now writing at Forbes as well as VentureBeat, Business Insider, and ReadWriteWeb.
I don't write a ton anymore for VB, but I try to do so weekly at least. Nice to see good results!
11,300 social shares and counting :-)
Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads.
I published my first really big report for TUNE about the state of mobile globally. Talked to gamers in Syria, researchers in Antarctica, and analyzed more than 400,000 gigabytes of mobile marketing data.
All images by Kathryn MacDonald
(yeah, that’s my mom on the screen … it fit into the presentation)
Chatting with Jeremiah Owyang
Published a report on ASO for VentureBeat. Key findings? ASO is critical, as 75-95% of app installs are organic ... but also, app store optimization will completely change in the next months and years.
Spoke to 500 game developers, publishers, and marketers about user acquisition, worlds colliding, and modern-day games of thrones.
Spent some time consulting with the Staples mobile team on user acquisition, their app, and mobile strategy.
Presented my Mobile Success Galaxy at our GrowthBeat event in San Francisco to 500 marketers.
Moderated a panel on emerging trends in m-commerce at Postback 2015 in Seattle, with speakers from REI, Poshmark, and Sephora.
Spoke at a Meltwater event at a fabulous roof-top venue in downtown NYC on building your brand with mobile advertising.
And yes, *I* know how to spell "advertising." :-)
Launched our new report on mobile advertising & brands. Immediately did a roadshow focusing on the report starting in NYC at NASDAQ's headquarters on Times Square, speaking to 150 brands on what's working and what's not.
Delivering the results of our research to live audiences in L.A., Seattle, New York, Boston, San Francisco, Vancouver, Montréal, and Toronto. More to come soon.
Was not going to turn down this invitation. Turned out to be a wonderful century-old home with even more wonderful people.
On starting up VB's new research division and, of course ... what to think.
Start at about the 10 min mark for my bit.
And we launch our CMO Council, with founding members from Virgin America, Xerox, Birchbox, TOMS, Old Navy, Salesforce, Harvard University, Dun & Bradstreet, and Green Mountain.
Here's a taste of what we're up to, from me and VB CEO Matt Marshall.
And we launch our VB research offering in Japan ...
Launched the most comprehensive report available anywhere on mobile marketing automation. 20K words, 100+ pages.
Presented on our latest VB Insight research on mobile monetization and mobile user acquisition to 100+ attendees in Los Angeles.
Average attendee has $50K in monthly app income and 2.5 million downloads. Can't mention names, but some pre-IPO companies with $10B valuations were present.
We raised a small seed round (about $3M) for VB Insight.
Was very cool and a great learning experience to participate in this and be present in a lot of investor meetings. Here's some press about the raise: Silicon Valley Business Journal and Folio Mag (both of which have interviews with me), as well as American Press, FinSMEs and Tech in Asia.
Now the real work starts.
Start at 7:30. C'est moi.
Launched an MVP of VB Insight, an new research platform modeled after an app store.
Built the product, brought on independent analysts, onboarded them, started a marketplace for reports and expertise.
Appeared on This Week in Tech netcasts on two successive days ... one in response to interest in our Mobile Games Monetization Report, and the other to answer some question about Google, mobile, Google Glass, and self-driving cars.
Participated in the Art of Pitch panel at GROW conference in Vancouver with Frederic Lardinois of TechCrunch and Douglas MacMillan of Bloomberg, telling tech companies and PR reps how to pitch ... and how not to pitch.