recently updated ...

Scaling mobile growth: How smart marketers pay 37% less and get 60% more

The cold hard reality of mobile marketing is that the rich get richer and the smart get smarter. That sounds unfair, but there is a sunny side up: nearly every mobile marketer has a shot at success. But achieve breakout mobile growth isn’t easy. Among other things, it requires prioritizing what already know you should be doing, but aren’t. Cold

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Blockchain For Business: This Startup Thinks It Solves All Of Blockchain’s Worst Problems

It’s likely that you didn’t wake up this morning and think: What the world really needs is yet another blockchain protocol. And, of course, another cryptocurrency. And yet, look where we are. Bitcoin and Ethereum are free-falling in value. Proof of work has been exposed as an environmental catastrophe. In spite of numerous efforts to

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Jeff Pulver Has Invested In 400 Startups. Here’s His Rock Band Theory Of Entrepreneurs

MONTEGO BAY, JAMAICA–Vonage co-founder and voice-over-IP pioneer Jeff Pulver has invested in over 400 startups. If the secret of getting good at something is doing it over and over again, he should be pretty good by now. Today he shared his rock band theory of startup teams at TechBeach Retreatin Jamaica. “If I take a meeting

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How Slack Became The Fastest-Growing Enterprise Software Ever

MONTEGO BAY, JAMAICA–With $1.2 billion in investment, 8 million active users, and 3 million paid users, Slack went from a failed gaming startup to one of the highest-value startups in the world. And, unprecedented penetration in enterprise. How? Get the full story in my post at Forbes …

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300 Billion Ads Say We’re Not Marketing When We Should Be (For Black Friday, Cyber Monday, and Christmas Too)

I just studied 300B ad impressions, 9B clicks, 400M app installs, and $1.1 billion in marketing spend by hundreds of marketers over an entire year. The key thing I found? Marketers need to be flexible and adaptable to rapidly changing conditions including cost and consumer interest, because they shift weekly and even daily in the holiday season.

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MasterCard: 4 Retail Verticals That Will Massively Outperform On Cyber Monday

It’s Cyber Monday, the opposite of “buy nothing” day, and Adobe estimates that we’ll hit about $8 billion in online sales today after a record Black Friday that saw the most mobile sales of any day in U.S. history. So which categories will be hot today? According to MasterCard, which processes billions of dollars in sales

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what I do ...

live social, webinars

I speak on research, mobile, AR/MR/VR, futuretech, IoT, blockchain.

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marketing & martech

I help CMOs with strategy, positioning, martech, and designing for growth.

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I deliver compelling messages in memorable ways at live events.

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research & writing

I help brands uncover insights in data … and share them in compelling stories.

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I help startups say meaningful things that get heard.

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I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

John provided great inspiration to our team ... his ability to talk about the future as if it was now challenged our team to think innovatively."

( Kurt Pregler, CIO, TransLink )

"I really enjoy working with John."

( Gadi Eliashiv, CEO, Singular )

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not to be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!