recently updated ...

30% Of Marketing Budgets Wasted? Time To Panic … Or Just Get Smart

Good news gets trumpeted from the rooftops. Bad news gets buried in the back yard. Welcome to the back yard. Six years ago when Scott Brinker’s martech landscape was considerably less insane — 350 marketing technology vendors rather than today’s 5,000 — and marketers were considerably less stressed out, Gartner made a prediction. By 2017, Gartner said,

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Amazon’s Jeff Bezos Just Proved That All Those Rich And Famous Do-What-I-Do Stories Are Nonsense

Sometimes, luck wins. “How to be successful” returns 843 million results on Google. “I will teach you to be rich” is an actual website. And we can’t go a day without seeing how four habits will make us successful, or seven things the most successful people are always doing, or, from the astonishingly loquacious and

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When your latest story becomes a LinkedIn trending topic …

It’s always gratifying when a story resonates. But this is the first time I think one of my posts at Forbes or Inc has hit LinkedIn’s trending topics … “what people are talking about now.” Cool 🙂 Here’s the post, btw …

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Amazon Is Hiring More Developers For Alexa Than Google Is Hiring For Everything

Amazon is hiring 1,147 people for its Alexa business unit alone, says Citi Research in a new report. That’s more than Google is hiring for product and technical roles across the entire Alphabet conglomerate, including YouTube, Waymo, Google Fiber, and — of course — the main money maker in the Alphabet empire: the original Google. “Key takeaways

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Report: Google Captures Nearly 80% Of All Retail Search Ad Spend

American retailers now spend 76.4% of their search ad budgets on Google Shopping ads. They also generate 85.3% of their clicks there, according to a new report from Adthena that analyzed 40 million ads from 240,000 advertisers in the U.S. and UK. Essentially, Google is the new storefront. No wonder Amazon is doubling down on its advertising

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Sex Is Now On the Blockchain. Cue End of Western Civilization

Dating, apparently, is changing. And while blockchain might be great for cryptocurrencies, manufacturing, energy companies, and smart contracts … it might also be great for dating and consent. Especially in the #metoo era, says Loly founder Adryenn Ashley — for both men and women. “A recent poll showed that men’s #1 fear of going on a blind/online date:

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what I do ...

live social, webinars

I speak on research, mobile, AR/MR/VR, futuretech, IoT, blockchain.

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marketing & martech

I help CMOs with strategy, positioning, martech, and designing for growth.

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speaking, moderating

I deliver compelling messages in memorable ways at live events.

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research & writing

I help brands uncover insights in data … and share them in compelling stories.

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I help startups say meaningful things that get heard.

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I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not to be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!