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Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X Higher

Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian subcontinent is much higher: 31.9%. Months ago, I studied 24 billion clicks and taps on ads that marketers measured over January, February and March of

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Sonos And Alexa, Together At Last: Sonos Teases Amazon Echo Integration

Sonos pre-released a new privacy policy today to existing customers, explaining upcoming changes and privacy protections. The most interesting part? Sonos essentially confirmed the near-term release of its long-awaited Amazon Echo integration, which will allow Sonos owners to control their music by voice. From the blog post: “First, you’ll notice that we’ve added a section

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Mobile ad fraud in India: 2.4X higher than global average

Click fraud in India is 2.4X worse than the global average, according to a recent study of mobile ad fraud. And mobile app install fraud is 1.7X higher. I studied 24.3 billion clicks on 702 ad networks, plus 437 million mobile app installs in 131 countries. Globally, click fraud across all those ad networks is

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Job Apocalypse: MIT fellow Amber Case on AI, robots, and automation

Technologist, inventor and founder Amber Case is decidedly an optimist in an era of artificial intelligence, automation, and smart robots. Especially when millionaire Silicon Valley nerds are buying citizenship in New Zealand and building end-of-civilization compounds in the back woods of America’s Pacific Northwest. “Within 30 years, half of humanity won’t have a job,” former

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“We needs to take a call on mobile ad frauds”

My latest research landed in India’s Economic Times print edition a couple days ago (Bangalore edition) and yesterday (Chennai and Hyderabad editions). I wouldn’t say things exactly the same way they say things … but I appreciate the coverage nevertheless! 🙂 If I can find the coverage online as well, I’ll add a link to it.

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Beats For Cash: 300K Artists Making $20M In The Music Industry’s New Gig Economy

Today anyone with an iPad and GarageBand can make the ingredients of modern music: beats. And 300,000 artists in their garages, bedrooms and condos are doing exactly that … with some of them making hundreds of thousands of dollars selling short slices of music on a new for musical mixes, Airbit. “After using Airbit for a

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what I do ...


I moderate and speak on webinars focused on mobile, marketing, and IoT.

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I help CMOs with martech, structure, and designing for growth.

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I help brands deliver compelling messages in memorable ways at live events.

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I help execs uncover the meaning behind the data … and where it’s trending.

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I help startups say meaningful things that get heard.

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I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!