top 10 bots

top 10 in bots

January 2017

Kinda cool to be a top-10 global influencer on bots.


mc, presenter

October 2016

MC'd and spoke at Mobile Lab in Seattle, helping brands like Costco and Colliers get up to speed with the latest and greatest in mobile.


on-stage with bonin bough

September 2016

Did a panel with uber-CMO Bonin Bough at Adweek NY. Video is available.


quoted by FTC chairwoman

August 2016

It's not every day that the chair of the U.S. Federal Trade Commission cites your data in a major keynote address: Protecting Consumer Privacy in the Digital Age: Reaffirming the Role of Consumer Control.

(link to PDf of speech; citation is on page 8)


And here’s a bit of the livestream:

mc @ postback

July 2016

Had the incredible honor of MC'ing at TUNE's 1000-mobile-marketer conference in Seattle. So enjoyable, and such a great crew to work with!

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(and in China)

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June 2015

First post!

Published my first guest post at TechCrunch. 1600 shares so far.

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forbes it is

February 2016

I'm now writing at Forbes as well as VentureBeat, Business Insider, and ReadWriteWeb.

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viral unicorns

January 2016

I don't write a ton anymore for VB, but I try to do so weekly at least. Nice to see good results!

11,300 social shares and counting :-)


global mobile

December 2015

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads.

What’s happening?

I published my first really big report for TUNE about the state of mobile globally. Talked to gamers in Syria, researchers in Antarctica, and analyzed more than 400,000 gigabytes of mobile marketing data.



700M mobile ads

December 2015

I studied 700 million Black Friday and Cyber Monday ads. Among the findings: 200% more ads only generated 20% more clicks.

More details here.


All images by Kathryn MacDonald


(yeah, that’s my mom on the screen … it fit into the presentation)


Chatting with Jeremiah Owyang

future of mobile @ Twitter HQ

November 2015

Spoke at the SF AMA's gathering in Twitter HQ on the non-mobile future of mobile.

app store optimization report john koetsier

app store optimization

November 2015

Published a report on ASO for VentureBeat. Key findings? ASO is critical, as 75-95% of app installs are organic ... but also, app store optimization will completely change in the next months and years.

VB #GamesBeat 2015

gamesbeat 2015

October 2015

Spoke to 500 game developers, publishers, and marketers about user acquisition, worlds colliding, and modern-day games of thrones.

that was easy

October, 2015

Spent some time consulting with the Staples mobile team on user acquisition, their app, and mobile strategy.

John Koetsier

growing @ growthbeat

August 2015

Presented my Mobile Success Galaxy at our GrowthBeat event in San Francisco to 500 marketers.

m-commerce @ postback

July 2015

Moderated a panel on emerging trends in m-commerce at Postback 2015 in Seattle, with speakers from REI, Poshmark, and Sephora.

Mobile in NYC

August 2015

Spoke at a Meltwater event at a fabulous roof-top venue in downtown NYC on building your brand with mobile advertising.

And yes, *I* know how to spell "advertising." :-)

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brands & mobile advertising

June 2015

Launched our new report on mobile advertising & brands. Immediately did a roadshow focusing on the report starting in NYC at NASDAQ's headquarters on Times Square, speaking to 150 brands on what's working and what's not.


June 2015

Delivering the results of our research to live audiences in L.A., Seattle, New York, Boston, San Francisco, Vancouver, Montréal, and Toronto. More to come soon.

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that would be a yes

May 2015

Was not going to turn down this invitation. Turned out to be a wonderful century-old home with even more wonderful people.

what to think

May 2015

On starting up VB's new research division and, of course ... what to think.

Start at about the 10 min mark for my bit.

cmo council

March 2015

And we launch our CMO Council, with founding members from Virgin America, Xerox, Birchbox, TOMS, Old Navy, Salesforce, Harvard University, Dun & Bradstreet, and Green Mountain.

Here's a taste of what we're up to, from me and VB CEO Matt Marshall.

vb jp

live in japan

March 2015

And we launch our VB research offering in Japan ...



hosting mc hammer

February 2015

Interviewed MC Hammer on-stage at VB's Mobile Summit.

Hammer pants? No. Shirt? Yes.

You can watch the video here.

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mobile marketing automation

January 2015

Launched the most comprehensive report available anywhere on mobile marketing automation. 20K words, 100+ pages.

VB Foam Board Final


October 2014

Presented on our latest VB Insight research on mobile monetization and mobile user acquisition to 100+ attendees in Los Angeles.

Average attendee has $50K in monthly app income and 2.5 million downloads. Can't mention names, but some pre-IPO companies with $10B valuations were present.

reach - facebook

4.7 million and counting

September 2014

It's not every day you reach almost 5 million people.


raising a round

August 2014

We raised a small seed round (about $3M) for VB Insight.

Was very cool and a great learning experience to participate in this and be present in a lot of investor meetings. Here's some press about the raise: Silicon Valley Business Journal and Folio Mag (both of which have interviews with me), as well as American Press, FinSMEs and Tech in Asia.

Now the real work starts.

tech news tonight

August 2014

Start at 7:30. C'est moi.


inside intel

May 2014

Launched an MVP of VB Insight, an new research platform modeled after an app store.

Built the product, brought on independent analysts, onboarded them, started a marketplace for reports and expertise.