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How New Cross-Device, Cross-Platform Attribution Helps Brands Like Lyft Grow Faster

Very few brands truly understand their complete marketing ROI. The reason is simple: they lack a true cross-platform and cross-device measurement capability. And the result is that they can’t fully optimize their marketing to take advantage of what’s working, or stop what’s not. But here’s the big secret about cross-device measurement. It’s not just about measurement of the journey. Instead, it’s about deeply

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Most Brands Hear From Just 1% Of Their Customers (But This One Activity Can Get You a 91% Response Rate)

Most brands hear from just one percent of their customers, according to a recent study. But there’s a way they can hear from a staggering 91% of them. The one caveat? They have to be mobile-app-using customers. Apptentive just released its 2019 mobile customer engagement report, based on data from 1,400 apps. Those 1400 apps have engaged in half a

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Peak Tinder? Dating App Registrations Drop 485%

Valentine’s Day 2019 might not have been quite as romantic as last year’s. Fewer people are signing up for apps like Tinder, Match, PlentyOfFish, and OkCupid. At least in the U.S. and Canada. According to a study of 15 million dating app installs over the last year, dating app registration rates have dropped 485%, while subscription or

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iPhone Sales Crater In India: Xiaomi, Samsung, Vivo, Oppo, and Transsion Outsell Apple

Apple iPhone sales cratered year-over-year in India, dropping 40% in 2018. That’s in spite massive growth in the India market. In fact, in the latest numbers from IDC, the Indian smartphone market grew 14.5% last year and market leader Xiaomi grew even faster: 58.6%. And in the “super-premium” $700+ segment that Apple typically owns? Samsung’s Galaxy S9 series

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The world’s best mobile ad networks: Announcing the 2019 Singular ROI Index

What makes the best mobile ad networks on the planet the best? From a marketer’s perspective, the answer is pretty simple: the best mobile ad networks are those that provide the best return on investment. Ten dollars goes in, $15, $20 or more comes out. Ad networks who qualify get this badge. But of course there’s more to the

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iPhone Sales Crater In India: Xiaomi, Samsung, Vivo, Oppo, and Transsion Outsell Apple

Apple iPhone sales cratered year-over-year in India, dropping 40% in 2018. That’s in spite massive growth in the India market. In fact, in the latest numbers from IDC, the Indian smartphone market grew 14.5% last year and market leader Xiaomi grew even faster: 58.6%. And in the “super-premium” $700+ segment that Apple typically owns? Samsung’s Galaxy S9 series

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what I do ...

live social, webinars

I speak on research, mobile, AR/MR/VR, futuretech, IoT, blockchain.

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marketing & martech

I help CMOs with strategy, positioning, martech, and designing for growth.

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speaking

I deliver compelling messages in memorable ways at live events.

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research & writing

I help brands uncover insights in data … and share them in compelling stories.

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PR

I help startups say meaningful things that get heard.

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consulting

I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

You are an incredibly talented journalist and panel moderator. I’ve always enjoyed working with you.

( Robert Brennan Hart, CEO, Canadian Cloud Council )

John provided great inspiration to our team ... his ability to talk about the future as if it was now challenged our team to think innovatively."

( Kurt Pregler, CIO, TransLink )

"I really enjoy working with John."

( Gadi Eliashiv, CEO, Singular )

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not to be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!