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New ‘Geosocial Index’ Ranks Global Locations By Social Media Activity

Fenway Park is more social than Yankee Stadium. The Four Seasons Moscow generates more tweets than the Four Seasons Istanbul. And no hospital on the planet generates more social activity than Providence Saint Joseph Medical Center in, of course, California. How do I know? A new startup called HYP3R, which connects social activity to real-world locations, is

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How to tell news and content marketing apart

Content marketing is growing fast as 77% of companies are increasing their content marketing efforts. How do you distinguish between real news and content marketing? Here’s one sure-fire way: News tells you the most important parts of the story first. Content marketing holds the best parts to the middle or the end. Read the full

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Techmeme love :-)

If you’re not in the biz, you probably don’t know Techmeme. But it’s kind of the arbiter of what’s important in technology. When I wrote full-time at VentureBeat, I would “get a Techmeme” from time to time. It’s not a big deal, but it’s something that some publications (TechCrunch especially) take very seriously. So I

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I am now an adtech insider …

Apparently, I’m an adtech insider 🙂 The excellent George Slefo at AdAge quoted me in his funny write-up on the IAB changing “programmatic” — ads that are bought and sold via high-speed automated processes — to “automatic.” He starts strong: The Interactive Advertising Bureau released a report Wednesday that attempts to rid the advertising world

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Only 5% of ad networks are high fraud, but they own 20% of mobile ad clicks

Fraud lives in the dark, and where there’s a lack of transparency all the way from advertisers to customers, fraud grows. But fraud is also disproportionately a factor for larger ad networks. We recently studied mobile ad fraud globally, finding in a comprehensive study of 24 billion clicks on 700 ad networks that 15.2% of mobile

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Google reveals Apple’s iOS market share is 65% to 230% bigger than we thought

In the U.S., phones based on Google’s Android and Apple’s iOS mobile operating systems typically share the market relatively evenly. Globally, however, the percentage looks much more like somewhere between 80% to almost 90% Android, leading many to conclude that the mobile platform war is pretty much Windows versus MacOS, part two. Or so virtually all sales statistics have

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Amazon’s Alexa Getting Weather, News, And Shopping Notifications

“The weather is great this morning; you should take a run,” is something that Amazon’s Alexa will never say to you … unless you’ve added a fitness skill and opted-in to notifications. Today Amazon announced that Alexa skills will soon gain the capability to deliver notifications. Get the full story on Forbes …

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Unicorn Dinosaurs: How mobile is fueling Fortune 1000 success

Caterpillar doesn’t make giant earthmoving machinery. Exxon Mobil doesn’t sell gas. Home Depot doesn’t provide lumber and lawn mowers. Rather, they build relationships with customers — and solve people’s problems. Increasingly, that’s via mobile. In fact, mobile leaders in the F1000 grow market value 15% faster than mobile laggards, and are 1.9X more likely to be

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Amazon’s Alexa Gets Ads

Radio has ads. TV has ads. The web has ads, and apps have ads. But until very recently, the fast-growing field of AI assistants like Alexa, Siri, Google Assistant, and Cortana have not. That is now about to change. Voice analytics firm VoiceLabs is launching “Sponsored Messages” for Amazon Echo, saying it will be “the first

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Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is … Death?

New York University academic, marketing guru, and entrepreneur Scott Galloway spoke this morning at the Gartner Digital Marketing conference in San Diego. The popular professor has become known for his rapid, even frenetic overviews of brands and business success and failure. Today he dropped multiple prediction bombs on thousands of marketers in attendance, including how

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Insights on the future of app marketing

I recently spoke at the AppMasters conference in Las Vegas. Amazing time with the absolute best-of-the-best in mobile app marketing. Here’s what I shared: App marketing is changing significantly. In this presentation, I talk about: Marketing is the new ASO Ratings are table stakes Ad fraud is rampant and pervasive … including app install fraud

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Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal

Eight ad networks are 100% fraud. 35 ad networks are 50% or greater. I recently studied 24.3 billion clicks on more than 700 ad networks, and the results are shocking. If you’re marketing on mobile, there are a huge number of ad partners to consider. Some of them are great. Many of them are good.

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The Death Of Mobile Is Coming! Smartphones Are Over! Apps Are Dead!

If you’re reading the news, you’ve been seeing stories touting the death of mobile as we know it. Smartphones are so completely over, according to these stories. In fact, those $1,000 iPhones are already obsolete. How should you react? Just as you do to the crazy guy on the street with the sign about the end of the

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Web, apps, bots, and agents or assistants: when to use each

I presented at Botscamp 2017 on bots … but specifically on how marketers can use them. Even more specifically, when they should use the good-old-fashioned web, or apps, or assistants like Alexa/Siri/Cortana. Marketers always jump on the latest tech. But … they’re also always very confused about the latest tech 🙂 Here are my slides, in

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4 things all marketers need to kill martech spaghetti

In 2014, Scott Brinker’s iconic martech landscape really got big, with 1,900 companies in 43 categories. Marketers who understood what was happening really freaked out. The next one will have 5,000 logos. Don’t panic. There is a way to escape martech hell. To de-clutter your marketing technology life. And to simplify and rationalize your marketing technology

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How to reduce customer acquisition costs by 10X with targeting jiu-jitsu

Can targeting make your business profitable? I recently talked to a marketing expert who absolutely pulverized a mobile app developer’s cost of user acquisition. Before the change, the developer was paying $3-4 per user. Literally an hour later, the developer was paying 30-40 cents. How did he do it? Get the full story on TUNE’s blog

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13 jobs that robots, AI, and automation won’t steal (immediately)

This summer, my 17-year-old is leaving home. He’s been accepted into the engineering program at the University of British Columbia, and will study materials science, robotics, drones, and much more. Which begs the question: what jobs will be available in 10 years? Self-driving vehicles are coming for the truck drivers and cabbies. Robots are taking over

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Omnichannel is where your customers live together … but separately

It’s a familiar story: brands need to manage omnichannel communications. Marketers have heard this message since email, the web, and social media marketing were new. But now, there are three key differences. EMARKETER DATA ON CUSTOMER CONTACT PREFERENCES IN LOYALTY PROGRAMS Massive expansion of available channels Rapid consumer acceptance of new channels Incredible diversification of customer channel preferences

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Facebook Goes All-In On Virtual And Augmented Reality

Four of Facebook’s 14 major announcements at its annual F8 developer conference yesterday were focused on virtual and augmented or mixed reality. Today, the company is providing additional tools to help people create the content that will blend real and digital worlds. Facebook is giving all attendees a 360-degree Giroptic camera. The $250 device attaches to smartphones, enabling live broadcasts of

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Facebook Just Took A Giant Leap To Becoming The Global Password Manager For Web And Apps

Passwords suck. They’re hard to remember, annyoing to forget, dangerous to store, and a magnet for hackers and scammers. That’s why I use them as little as possible in favor of Apple’s Keychain technology, which creates and stores hard-to-guess passwords. But Facebook could make all of that go away. Today at F8, Facebook’s developer conference, the

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AdAge feature: Martech explained

Pumped to be in both the print and online version of AdvertisingAge for this post … Let’s say you’ve recently been in a conversation about marketing technology where at least somebody didn’t exactly know what martech is. They got through by saying things like “consumer journey,” “Lumascape” and “Marketing tech is going to be the

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Surprise: 70% Of Millenials Do Not Want Electric Vehicles

70 percent of millenials do not want to buy an electric car and are much more interested in puchasing a traditional internal combustion engine vehicle, according to a new report. In addition, about two thirds would have significant reservations about riding in a self-driving car. However, Tesla, the car manufacturer most closely associated with electric

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Cadillac unveils ‘first true hands-free’ self-driving technology

Tesla might be shipping cars with limited autonomous driving capability, but Cadillac says it’s selling the first “true” hands-free driving technology. At least, for the highway. The new technology will ship as an option in Cadillac’s flagship car, the CT6, which the company calls a “prestige sedan.” It will be available in fall this year, only

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Top 21 research-driven app store optimization tips

At TUNE, I’ve published nine major app store optimization reports over the past six months. Now I’ve taking the best tips from each one and shared them in one place. If you need more information, or full context, get the full reports. They are completely free in all cases, and you can subscribe to all of them

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Facebook: Monetizing Messenger With Ads Will Be Very, Very Dangerous

Facebook has made a decision to focus on advertising as the monetization model for Messenger, not payments, says the company’s VP of messaging products, David Marcus. At least, for now. “We’re not going to take cuts of payments,” Marcus said recently. “The one thing we traditionally do, and is a decent business for us, is advertising.

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57% of marketers: Top priorities include cross-channel measurement and attribution

eMarketer says that 2017’s top priority for 57.1% of marketers is “cross-channel measurement and attribution.” In fact, it’s the only priority among 12 listed that more than half of marketers consider a key focus. EMARKETER ON CROSS-CHANNEL ATTRIBUTION Interestingly, an additional 43% said that “cross-channel audience identification/matching” was a key initiative as well. That’s good timing, because TUNE

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Bots For Sale: Bot Platform Motion.ai releases Bot Store

Bot-making platform Motion.ai has just released a “bot store,” where companies, groups, and individuals who want to release a bot can get, customize, and deploy a bot in minutes. Restaurant Bot, for example, will let you view a menu, see hours, book a reservation, or get in touch with a restaurant, all from Facebook Messenger, web

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86% of top App Store keywords are now branded

Almost all top keywords that people use to search for apps in the App Store — and very likely Google Play — are now branded. What does that mean for marketers? Looking for more details? Here you go …

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How One Accidental Kanye West Tweet Led To 150M App Installs

When it works, influencer marketing can be a wonderful thing, leading to huge sales, major brand recognition, significant buzz, or millions of people installing your mobile app. Even if it’s entirely accidental. That’s exactly what David Reichelt and Zeb Jaffer experienced with their hot app Color Switch. Color Switch is an addictive mobile game in the Flappy

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I am an ‘ASO Jedi,’ apparently

I have had the honor of being named an ASO (app store optimization) jedi by TheTool, and app store optimization solution. (It beats being called a tool, which has happened.) I don’t know how much I deserve the honor: I mostly just learn stuff and share stuff. But … it’s nice. See the full list

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Iron Man IRL: Gravity and Red Bull unveil personal jetpack

British aeronautic engineering startup Gravity unveiled a new human flying suit today. It’s a six-engine jet-propelled personal flying apparatus that the company says will take regular humans to superhero heights at several hundred miles per hour. At the moment, flights are limited to just a few feet above the ground. The suit includes six miniaturized jet engines, two of which

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The future of apps

I chimed in on The Future of Everything’s future of apps expert post … Apps are under assault from all directions. First, web and apps are converging. From the web side, rich mobile websites are starting to approach app-like behavior and engagement, and from the app side, instant apps are starting to approach the instant

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Bot-based games platform Gamee hits 500 million plays, scores $2.2 million seed round

A mobile gaming company that delivers games via messenging bots just scored $2.2 million in seed round funding. Gamee is mobile, and it’s games, but it’s not an app. Not primarily, at least. Rather, it’s a platform that delivers small, instantly playable games on Facebook Messenger, Kik, and Telegram, alongside its own app. And, its

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India infographic: mobile app installs

India’s Economic Times published my infographic in its print version. This is a kind of a big deal, since the Economic Times has an English circulation of around 700,000, our local PR reps say (although Wikipedia pins it around 400-500,000). Unfortunately, their web people really don’t understand paid versus organic installs, and so the title

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I studied the top 500 App Store keywords so you wouldn’t have to

People love Snapchat, Instagram, Facebook, and YouTube. Kik is really hot. And, if you want to win search on the App Store or Google Play, you’d better be prepared to do a lot of digital marketing. Because 90% of the top keywords are branded terms. Search still matters, and ranking still matters, tremendously. But awareness,

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Siri, Book My Vacation

Someday soon, you’ll be able to tell Siri to book a flight to Chicago, get you a hotel on the Miracle Mile, reserve a table at Morton’s, and get you tickets for the Cubbies. And she’ll do it, with a Lyft or Uber between each event, too. That day may be sooner than you think

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Get 3-10X better push message engagement. Here’s how …

Emojis help boost push notification opens 85%. But how can you boost engagement by 400%? Or 600%? There’s only one answer: personalization: Personalizing to what people expect from you is key: the car is arriving, the game with their favorite team is starting, an enemy clan is attacking their castle, the product in their cart

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Emojis in push: Boost open rates 85%

Push notifications might seem like God’s gift to marketers, but with great power comes great responsibility. Unfortunately, some marketers aren’t responsible. And that means that some apps flood their users with streams of non-notifying notifications. The result: it’s harder for legitimate messages to get noticed in the stampede. One way to stand out? Emojis. Want more

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Alexa on the go: Amazon staffing up its AI for cars

The battle for smart cars is heating up. Apple has CarPlay, which integrates iOS into a car’s infotainment system. Google has Android Auto, which is available in select cars from Kia, Chevrolet, Audi, Skoda, and other manufacturers. Amazon is a somewhat later entrant into the smart car battle, but it’s moving fast. Ford, Volkswagen, Hyundai,

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Advertising, brand safety, and programmatic

Programmatic advertising, ad exchanges, and multiple ad partners are a wonderful ecosystem that has sped up transactions, opened under-utilized inventory, saved advertisers money, and earned niche publishers more revenue. It’s also something that, without care and attention, can result in massive reputation damage and huge brand safety violations. How would you feel if your brands’ ads

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Livestream: Influencer marketing event in LA

Influencer marketing is HOT. It’s a $2B industry today globally, growing into either $5 billion or $10 billion, depending on who you believe, over the next three years. Yesterday I hosted an influencer marketing event with top marketers from Fox, CBS, and other major brands in Los Angeles at a TUNE event. On the panel: Lisa

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Larry Kim leaves Wordstream, starts new AI/bot company

What do you do after founding a company that manages a billion dollars in annual adspend and is Google’s largest and fastest-growing partner? Start a new marketing AI company building chatbots, of course. Larry Kim, the influential and popular founder of perhaps the best paid search marketing platform on the planet, has left WordStream, the company he

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Zynga Acquires 1-Person App Startup For $42.5M

It’s a good day to be Tim Oswald. He owns Harpan LLC, an app development company with essentially one game, and game studio Zynga just bought his company for $42.5 million. And he’s not just the owner and CEO. He’s essentially the only employee, as well. See the full story on Forbes …

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The new LinkedIn: #Mobilebest across web, mobile, & apps

Is LinkedIn’s new user experience a perfect example of MobileBest? MobileBest is meeting your customers where they are, whether that’s apps or web or other channels. LinkedIn’s new user interface attempts to unify the experience across desktop, mobile, and apps, and is perhaps the highest profile MobileBest redesign to date. I asked our director of user experience at

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AI @ datamation: AI designing AI

I commented on the future of artificial intelligence for Datamation: “In 2017 we’ll see see more and more artificial intelligences designing artificial intelligences, resulting in many mistakes, plenty of dead ends, and some astonishing successes. Google has tried this already, and AI researchers that I’ve talked to are increasingly turning to this method of iterating

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US time spent with mobile jumps 50%

I contributed to Cathy Boyle’s eMarketer report: US Time Spent with Mobile; A Deep Dive into Mobile App and Web Time. What did we learn? US adults will spend 50% more time on their phones in 2017 than they did in 2013. That time will hit 3 hours and 17 minutes. TV viewing is down about

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Facebook: Native Video Gets 10X More Shares Than YouTube

Social media marketers have long suspected that Facebook prioritizes video uploaded directly to Facebook versus video shared from another source, like YouTube. A new study confirms the suspicion. Few, however, thought there might be a 10X difference. Social media analytics provider Quintly analyzed 6.2 million posts by 167,000 Facebook profiles over the last half of 2016. In

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Traction Conf makes Canada great again

“I’m a refugee myself, a refugee of the first Gulf war from Kuwait,” Lloyed Lobo told me. “And I know people who are scared by the present situation.” Lobo runs Traction Conference in Vancouver, Canada. It’s a major international conference with speakers from top U.S. tech companies like LinkedIn, Uber, SendGrid, and AppDynamics (just bought by Cisco for $3.7 billion), and more.

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Emojis boost push notifications 85%

Mobile marketers can boost open rates of their push notifications 85% by including emojis, according to a recent report. Standard push notifications are only opened 2.44 percent of the time, according the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51%. That helps mobile app

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MM24: #MobileBest

And … I just released MobileMinute 24. It’s the lastest in my series of short videos on mobile strategy, mobile thinking, and mobile insights. The full blog post is on TUNE’s blog. In short: MobileBest is what happens when brands understand that mobile is the default way people experience the digital world. And, that the

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Do robots have free speech? Amazon says yes

It’s a case of murder most foul involving a hot tub, a night of drinking, and Amazon Echo. The government wants any recordings or interactions Alexa, Amazon’s personal assistant who lives on the Echo (and in the cloud), might have. Amazon says … nope … Alexa has free speech. Read the full post on Forbes.

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Moderating Bill McDermott, CEO of SAP, Ryan Holmes of Hootsuite, and more

Absolutely loved moderating the opening panel at Interzone Vancouver with Bill McDermott, the fascinating CEO of SAP, plus Ryan Holmes of Hootsuite, Jessie Adcock, the chief digital officer of the city of Vancouver, and Jackie Yeaney, Red Hat’s executive vice president of Marketing and Strategy. Bill gave me a copy of his book, and he has a remarkable

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what I do ...

webinars

I moderate and speak on webinars focused on mobile, marketing, and IoT.

marketing

I help CMOs with martech, structure, and designing for growth.

speaking

I help brands deliver compelling messages in memorable ways at live events.

research

I help execs uncover the meaning behind the data … and where it’s trending.

PR

I help startups say meaningful things that get heard.

consulting

I help tech companies build data-driven research practices that drive effective content marketing.

what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!