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This European City Just Digitized Itself For AR, VR, Games (Think Fortnite In A Real City)

Second Life was a fantasy world, a frontrunner in creating virtual worlds for human creativity to thrive. Modern technologies like augmented reality and mixed reality, however, are combining real and virtual elements to create exciting new possibilities for fun, work, and media. A particularly impressive example was just announced today: virtual Helsinki. 50 square kilometers of

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Salesforce Chief Product Officer: Only 15% Of Companies Prepared For Fourth Industrial Revolution

In the beginning was steam. Then electricity, and most recently computing. But the fourth industrial revolution, Salesforce chief product officer Bret Taylor says, is characterized by the rise of  intelligence. And only 15% of companies are ready for the shift. “We’re currently in the fourth industrial revolution,” Taylor said this week at Salesforce Connections, a company

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Amazon Prime Day Is Coming. Here’s How Brands And Retailers Can Win On (And Off) Amazon.com

Amazon Prime Day is about a month away. It’s Black Friday in July, Christmas in the summer, and a massive orgasm of consumers consuming consumables. But there’s one big question for retailers. How do you get your share of the business … whether you’re on Amazon or not? Get the full story in my story

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Marketing Analytics Is Broken. Salesforce Is Fixing It With AI (And IoT)

Marketers use only 1-3% of the data they collect, a research scientist for a major marketing cloud recently told me. And yet data is critical to personalizing experiences, targeting offers, and boosting relevancy of communications. Salesforce thinks it has the solution. It’s called Einstein, the AI that Salesforce is layering throughout all its tools. Today, the

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Facebook After PrivacyGate: What’s Changed?

eMarketer just released a major report highlighting some of the key changes following social media giant Facebook’s recent privacy scandals.  One thing that’s changed? Consumer trust is down — significantly. But social media usage, not so much. Only 24% of U.S. internet users think Facebook will do enough to protect privacy in the future, according

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The New CMO Challenge: How to Respond to Consumer Expectations to Take a Stand

I’ll be moderating this session next week at Salesforce Connections in Chicago: From the Salesforce blog: At the core of any successful marketing strategy lies the consumer. And this modern consumer is a digitally savvy researcher, an empowered buyer, and a connected device user. They pay attention to how brands act, especially when it comes

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what I do ...

live social, webinars

I speak on research, mobile, AR/MR/VR, futuretech, IoT, blockchain.

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marketing & martech

I help CMOs with strategy, positioning, martech, and designing for growth.

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speaking

I deliver compelling messages in memorable ways at live events.

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research & writing

I help brands uncover insights in data … and share them in compelling stories.

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PR

I help startups say meaningful things that get heard.

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consulting

I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not to be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!