recently updated ...

Talking about Smart Matter with ZDNet’s Tonya Hall

I was super-pumped to spend 10 minutes with the amazing Tonya Hall at ZDNet and talk about smart speakers, voice-based user interfaces, augmented reality, virtual reality, what mobile technology is becoming, and how smart products are fundamentally changing what a product is, what we expect from it, and what kind of relationship we have with

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Elevate Conference: How journalists choose stories

I’m chatting with 1,000 technologists today in Kiev, Ukraine at Elevate Conference. There’s a thriving technology industry here, but as conference organizers have mentioned, companies are having a tough time reaching outside media, especially in the western world. My topic: how journalists choose stories. Here’s the deck: How journalists choose stories from John Koetsier

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Snap Downgraded To ‘Sell’ Following 1.2M-Strong Petition To Kill Snapchat App Update

Citi Research downgraded Snap to “sell” today and offered a target price of $14 for the stock, which is currently near $20. One of the key reasons?¬†A massively popular user uprising against its latest app update. An online petition against the most recent Snapchat app update has¬†collected over 1.2 million signatures so far. It’s the

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Apple Captures 51% of Global Smartphone Revenues: 3X Samsung, And 7X Huawei

Apple captured 51% of global smartphone revenues in the last quarter of 2017, according to a new Strategy Analytics report. That’s $61 billion in revenue in just one quarter — up 2.5% — and compares favorably to $19 billion for Samsung, and $8 billion for Huawei. Apple can thank the spendy iPhone X for the

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The 1 Question Twitter CEO Jack Dorsey Asks Every Single Job Candidate

Twitter CEO Jack Dorsey is a deeply thoughtful man. He loves cities, is passionate about transport, and doesn’t want to disrupt existing business models as much as drive revolutions through purpose, values, and leadership. He’s also a man who has started two billion-dollar startups. Those startups — Twitter, of course, and Square, the payments company

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Livestream: better together (the elements of paid & organic marketing)

Treating paid, earned, and owned marketing separately costs marketers conversions, ranking, and revenue. Ultimately, it ends up leaving 50-100% of your potential results on the table. Check out this livecast I did with TUNE …

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what I do ...

live social, webinars

I speak on research, mobile, AR/MR/VR, futuretech, IoT, blockchain.

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marketing & martech

I help CMOs with strategy, positioning, martech, and designing for growth.

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speaking, moderating

I deliver compelling messages in memorable ways at live events.

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research & writing

I help brands uncover insights in data … and share them in compelling stories.

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I help startups say meaningful things that get heard.

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I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not to be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!