August 2008
Campus is an e-learning site with a mixed-source technology infrastructure: open source core, proprietary user-management layer and skin.
This site brings all Premier online resources together, where 25 million users can access courses, product support, and more.
E-learning courses on Campus take advantage of social media such as YouTube and Flickr, and include embedded content from SlideShare and Scribd.
May 2008
Planner 2010 is a current project to create an online/offline planning tool specifically for education.
Planner will integrate into school technology infrastructure via SIF and into students digital lives via apps and widgets on common social networking sites.
This is a slide from my project kick-off presentation to the company president.
May 2007
One of the physical products among the 35+ I managed. This planner was created in partnership with Franklin Covey, and contains 7 Habits intellectual property from Steven R. Covey.
This page introduces a monthly topic with great simplicity, focus, and emotional impact. I wanted all the images and copy to be as tight as a great magazine advertising spread.
To achieve that, I wrote and art directed this page personally as an example to the writers and designers on the project.
March 2007
In 2007 our flagship product line was failing. I was given one month to analyze why clients were leaving and design a plan for growth.
My plan was accepted, and I embarked on a $250,000 project to stabilize over $40 million in revenue.
This is a slide from my presentation to company executives outlining the problems - and the solution.
January 2006
Just one piece of an integrated marketing campaign involving personalized direct mail, personalized websites, inside sales, and outside sales.
Note the fields for first and last name on the postcard; the website was also customized with name and known preferences.
August 2005
In spite of the questionable design dictated by header and sidebar brand standards, this was one of the simplest calendar-creation sites online in 2005.
Heavily AJAXed, very visual, with instant desktop-like responsiveness, this site let anyone build a fully custom calendar ... after which we automatically routed it to a distributed network of digital printers via a sophisticated allocation algorithm.
No-touch web-to-print is simple for business cards, but not for complex customizable products. We made this application sing.
October 2003
Attack of the Mold People plays on teen fears of being pressed into any available adult-sized mold to motivate them care enough to invent their own future.
In addition to exec producing, I have a small voice roll in this one (listen for next ... next).
This and similar Flash presentations were wildly popular with our demographic: middle and high school teens.
August 2003
Grand Central is a calendaring and scheduling app for schools that includes Cascading Calendars, Homework Hub, and a personal planner.
Educators create calendars and classes, students and parents subscribe, and everyone gets precisely the events and tasks in their calendar that they need.
While sophisticated for its day, the Planner 2010 project (above) will replace it with a more modern framework.
September 2002
This was a catalog site for 500+ products, developed as a stop-gap measure while a division-wide e-commerce solution was being prepared.
It was simple, clean, and featured drop-down menus: fairly new, but critical due to the large number of products and breadth of categories.
August 2002
A vastly simplified personal mission statement creation wizard built in support of a new product launch: the Discover Agenda.
Discover ... mission ... get the connection?
Discover Agenda and its various online resources did almost $50 million in high-margin business the first year alone.
August 2002
One of the multimedia projects that I produced in support of online product training and e-learning initiatives.
This particular one is designed for middle schoolers, with a frenetic pace and funky but simple graphics.
Click the image to view the Flash movie in a new window.
May 2002
My second generation blog, a technology focused rave & rant, news & reviews site.
I rolled my own on LAMP - Wordpress was still b2 - and supported multiple authors, article ranking, author trustrating, and more.
What could be simpler: 2 colors, 1 image, and 3 columns. Orange, of course, for the House of Orange.
October 2001
Screencasting may have started in 1994, but it was popularized in 2004 by Jon Udell and his heavy metal umlaut.
Happily ignorant of the approaching jargon, I was screencasting in 2001 to support client training on web applications. (Thanks to my friends at Ambrosia Software, who make Snapz Pro!)
Click the image for a sample. It'll open in a new window.
May 2000
Discover Zone was an edutainment e-learning community.
Ahead of its time, the Zone had points for activities (think Neopets, Webkinz), forums, instant messaging (think Facebook), blogs, multimedia learning activities, collaboration tools, and much more. It was built on open-source software: Linux, Perl, & Mason.
At its peak, the Zone had over 500,000 registered users.
July 1999
Two pieces of an integrated marketing campaign involving online/offline collateral and inside/outside sales in higher education.
Simple, targeted, elegant ... it is not always the case that something you did years ago withstands the test of your evolving aesthetic sensibility.
February 1998
One of many newsletters I produced for 30,000+ schools across North America while leading marketing projects.
I researched articles, interviewed subjects, wrote copy, and art-directed the layout, as the product and marketing team was very small.
Note the early nod to free-as-in-beer IP in the sub-head.
March 1997
Sometimes when executives are on airplanes they are asked what they do. And sometimes they need some help to compose an answer with sufficient gravitas.
That was the genesis of this piece, which, in spite of its odd origins, served well to quickly communicate what we could do for prospective clients.
