recently updated ...

Mobile ad fraud: Twice as high on Android as iOS

Ad fraud is twice as high on Android devices as it is on iOS smartphones and tables, according to a recent report by Datavisor. The report, which studied 140 million app installs across almost 500 ad networks and publishers, says that average app install ad fraud on Android is 5.8%, while on iOS it is 3%.

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49% of Apple Watch owners likely to upgrade to the new Apple Watch 3

Half of current Apple Watch owners are likely to upgrade to the new version that Apple will start shipping on Friday, according to data from a 2,500-person survey by Fluent. If true, this means that Apple should sell 15 million units over the next 12 months without adding a single net new Apple Watch owner, since

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In iOS 11, apps will engage or they will die

In 2015 I downloaded an app called Touch of Modern. The company behind it is a retailer that sells cool modern products for men, including furniture, watches, a gadgets. In 2016 I barely touched the app. Maybe never. In 2017 I ordered perhaps $2,000 worth of product right from the app. After downloading and installing

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Tesla CTO JB Straubel: The One Key to Great Networking (And The Single Biggest Mistake)

Networking is critical to success. Unfortunately, the way many people network is also critical to why they fail. At last week’s Waterloo Innovation Summit, Tesla CTO JB Straubel talked about working with the best of the best — like Elon Musk. Straubel, who was on the founding team that started the iconic electric car company,

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86% of marketers can’t consistently measure customers’ cross-device activity

You want to understand your customers, which means you want to understand their journey. How do they become customers, and what steps do they follow on their path? And, is digital compressing the traditional marketing funnel from weeks to days, even hours, as Facebook’s Sheryl Sandberg has suggested? We surveyed 647 marketers about the value,

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Augmented Reality Spending Exploding 11X To $36.4B in 2023, Greenlight Says

Apple just released ARKit and Google just released ARCore in the last few months. But revenue for augmented reality devices and content will hit a massive $36.4 billion in 2023, according to Greenlight Insight’s newest report. That’s 11 times higher than the estimated $3.4 billion in revenue in 2019. Current devices in the space include Microsoft’s Hololense, Google’s second

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what I do ...

webinars

I moderate and speak on webinars focused on mobile, marketing, and IoT.

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marketing

I help CMOs with martech, structure, and designing for growth.

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speaking

I help brands deliver compelling messages in memorable ways at live events.

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research

I help execs uncover the meaning behind the data … and where it’s trending.

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PR

I help startups say meaningful things that get heard.

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consulting

I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!