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Mobile is the ecosystem: All marketing channels by degree of mobility

Mobile’s not a channel. We know that. It’s an ecosystem within which all the digital channels increasingly live. But increasingly, mobile is influencing non-digital channels as well. That’s because mobile is the three-foot PC … the laptop that never leaves our side … the supercomputer in our pockets. So what’s that look like? In other

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Bitcoin hits almost $19K, Coinbase crashes under buying pressure

Bitcoin seems unstoppable. Perhaps tulip bulbs did too, in the 1600s. The price of Bitcoin crashed through $19,000 today, just days after hitting $10,000, $12,000, and other psychological barriers, and then retreated to $18,000. Many cryptocurrency experts are predicting Bitcoin will hit $50,000 or even $100,000 as institutional investors continue to pile in. The pricing

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Channel synergy: How paid marketing boosts organic, and how organic marketing feeds paid

How do you boost marketing efficiency 35%, 150%, or even an absurd 680%? Simple: you do what top marketers like Sandra Rand have done. Which is: synergize paid, earned, and owned marketing channels. As top marketers have learned, blending marketing campaigns across both paid and organic boosts both, sometimes in surprising and unexpected ways. Conversely,

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National cryptocurrencies? All currencies will be digitized, cryptocurrency expert says

Bitcoin has burst through the $10,000 barrier and Ethereum is bumping up against $500. But today’s important cryptocurrencies might just be the loud and noisy open act to the really big deal of the next decade. That is, the end of cash as we know it. “All currencies will be digitized,” Bitt founder and director Gabriel Abed said

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Twitter CEO Jack Dorsey on US Treasury Secretary’s view of AI: ‘Stupid, irresponsible’

Jack Dorsey is not one to shy away from controversy on issues he cares about. One of those for the socially-minded CEO of two billion-dollar startups, Twitter and Square, is the U.S. Treasury Secretary’s Steven Mnuchin’s stated views on artificial intelligence and jobs. “We have a treasury secretary in the US who said that AI will

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Amazon AI exec: 8 key challenges to AI’s global domination

Amazon, Google, Apple, and Facebook are rushing to build artificially intelligent smart systems to serve us, connect us, help us, and … increase their own profits. (Of course, not necessarily in that order.) But there are at least eight massive challenges to artificial intelligence — and most of them are not technological. Amazon’s director of

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what I do ...

webinars

I moderate and speak on webinars focused on mobile, marketing, and IoT.

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marketing

I help CMOs with martech, structure, and designing for growth.

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speaking

I help brands deliver compelling messages in memorable ways at live events.

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research

I help execs uncover the meaning behind the data … and where it’s trending.

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PR

I help startups say meaningful things that get heard.

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consulting

I help tech companies build data-driven research practices that drive effective content marketing.

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what people say about me ...

"John is an engaging and charismatic speaker who delivers content that even the most successful app entrepreneurs can use."

( Steve Young, CEO, AppMasters )

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not to be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!