recently updated ...

India infographic: mobile app installs

India’s Economic Times published my infographic in its print version. This is a kind of a big deal, since the Economic Times has an English circulation of around 700,000, our local PR reps say (although Wikipedia pins it around 400-500,000). Unfortunately, their web people really don’t understand paid versus organic installs, and so the title

Read More

I studied the top 500 App Store keywords so you wouldn’t have to

People love Snapchat, Instagram, Facebook, and YouTube. Kik is really hot. And, if you want to win search on the App Store or Google Play, you’d better be prepared to do a lot of digital marketing. Because 90% of the top keywords are branded terms. Search still matters, and ranking still matters, tremendously. But awareness,

Read More

Siri, Book My Vacation

Someday soon, you’ll be able to tell Siri to book a flight to Chicago, get you a hotel on the Miracle Mile, reserve a table at Morton’s, and get you tickets for the Cubbies. And she’ll do it, with a Lyft or Uber between each event, too. That day may be sooner than you think

Read More

Get 3-10X better push message engagement. Here’s how …

Emojis help boost push notification opens 85%. But how can you boost engagement by 400%? Or 600%? There’s only one answer: personalization: Personalizing to what people expect from you is key: the car is arriving, the game with their favorite team is starting, an enemy clan is attacking their castle, the product in their cart

Read More

Emojis in push: Boost open rates 85%

Push notifications might seem like God’s gift to marketers, but with great power comes great responsibility. Unfortunately, some marketers aren’t responsible. And that means that some apps flood their users with streams of non-notifying notifications. The result: it’s harder for legitimate messages to get noticed in the stampede. One way to stand out? Emojis. Want more

Read More

Alexa on the go: Amazon staffing up its AI for cars

The battle for smart cars is heating up. Apple has CarPlay, which integrates iOS into a car’s infotainment system. Google has Android Auto, which is available in select cars from Kia, Chevrolet, Audi, Skoda, and other manufacturers. Amazon is a somewhat later entrant into the smart car battle, but it’s moving fast. Ford, Volkswagen, Hyundai,

Read More

Advertising, brand safety, and programmatic

Programmatic advertising, ad exchanges, and multiple ad partners are a wonderful ecosystem that has sped up transactions, opened under-utilized inventory, saved advertisers money, and earned niche publishers more revenue. It’s also something that, without care and attention, can result in massive reputation damage and huge brand safety violations. How would you feel if your brands’ ads

Read More

Livestream: Influencer marketing event in LA

Influencer marketing is HOT. It’s a $2B industry today globally, growing into either $5 billion or $10 billion, depending on who you believe, over the next three years. Yesterday I hosted an influencer marketing event with top marketers from Fox, CBS, and other major brands in Los Angeles at a TUNE event. On the panel: Lisa

Read More

Larry Kim leaves Wordstream, starts new AI/bot company

What do you do after founding a company that manages a billion dollars in annual adspend and is Google’s largest and fastest-growing partner? Start a new marketing AI company building chatbots, of course. Larry Kim, the influential and popular founder of perhaps the best paid search marketing platform on the planet, has left WordStream, the company he

Read More

Zynga Acquires 1-Person App Startup For $42.5M

It’s a good day to be Tim Oswald. He owns Harpan LLC, an app development company with essentially one game, and game studio Zynga just bought his company for $42.5 million. And he’s not just the owner and CEO. He’s essentially the only employee, as well. See the full story on Forbes … [ picture viagra pill | cialis

Read More

The new LinkedIn: #Mobilebest across web, mobile, & apps

Is LinkedIn’s new user experience a perfect example of MobileBest? MobileBest is meeting your customers where they are, whether that’s apps or web or other channels. LinkedIn’s new user interface attempts to unify the experience across desktop, mobile, and apps, and is perhaps the highest profile MobileBest redesign to date. I asked our director of user experience at

Read More

AI @ datamation: AI designing AI

I commented on the future of artificial intelligence for Datamation: “In 2017 we’ll see see more and more artificial intelligences designing artificial intelligences, resulting in many mistakes, plenty of dead ends, and some astonishing successes. Google has tried this already, and AI researchers that I’ve talked to are increasingly turning to this method of iterating

Read More

US time spent with mobile jumps 50%

I contributed to Cathy Boyle’s eMarketer report: US Time Spent with Mobile; A Deep Dive into Mobile App and Web Time. What did we learn? US adults will spend 50% more time on their phones in 2017 than they did in 2013. That time will hit 3 hours and 17 minutes. TV viewing is down about

Read More

Facebook: Native Video Gets 10X More Shares Than YouTube

Social media marketers have long suspected that Facebook prioritizes video uploaded directly to Facebook versus video shared from another source, like YouTube. A new study confirms the suspicion. Few, however, thought there might be a 10X difference. Social media analytics provider Quintly analyzed 6.2 million posts by 167,000 Facebook profiles over the last half of 2016. In

Read More

Traction Conf makes Canada great again

“I’m a refugee myself, a refugee of the first Gulf war from Kuwait,” Lloyed Lobo told me. “And I know people who are scared by the present situation.” Lobo runs Traction Conference in Vancouver, Canada. It’s a major international conference with speakers from top U.S. tech companies like LinkedIn, Uber, SendGrid, and AppDynamics (just bought by Cisco for $3.7 billion), and more.

Read More

Emojis boost push notifications 85%

Mobile marketers can boost open rates of their push notifications 85% by including emojis, according to a recent report. Standard push notifications are only opened 2.44 percent of the time, according the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51%. That helps mobile app

Read More

MM24: #MobileBest

And … I just released MobileMinute 24. It’s the lastest in my series of short videos on mobile strategy, mobile thinking, and mobile insights. The full blog post is on TUNE’s blog. In short: MobileBest is what happens when brands understand that mobile is the default way people experience the digital world. And, that the

Read More

Do robots have free speech? Amazon says yes

It’s a case of murder most foul involving a hot tub, a night of drinking, and Amazon Echo. The government wants any recordings or interactions Alexa, Amazon’s personal assistant who lives on the Echo (and in the cloud), might have. Amazon says … nope … Alexa has free speech. Read the full post on Forbes.

Read More

Moderating Bill McDermott, CEO of SAP, Ryan Holmes of Hootsuite, and more

Absolutely loved moderating the opening panel at Interzone Vancouver with Bill McDermott, the fascinating CEO of SAP, plus Ryan Holmes of Hootsuite, Jessie Adcock, the chief digital officer of the city of Vancouver, and Jackie Yeaney, Red Hat’s executive vice president of Marketing and Strategy. Bill gave me a copy of his book, and he has a remarkable

Read More

what I do ...

what people say about me ...

"John is the type of person who finds a way to turn a can't into a can. He has tremendous energy and passion in helping others solve problems."

( Brad Kuik, President, K2 Performance Management )

"It has always been a pleasure to work with John. I can not remember a meeting with him where his trademarked laugh was not be heard."

( Arie Veenendaal, Owner, KiK Associates )

"He really understood our brand and strategy as our business partner ..."

( Jieun Kim, Manager - Product Development, Disney )

"John is smart, business savvy, tech savvy, and has an inherent sense of social media that just blows me away."

( Aaron Hilton, President, Steampunk Digital )

"Extremely innovative and well read on the latest and greatest internet and mobile technologies ..."

( Angela Robert, cofounder and CEO of Conquer Mobile )

"Equally adept on both the strategic and tactical levels, which is rare."

( Nicolas Gaudreau, CMO at Groupe Dynamite )

"John is the "ne plus ultra" - the real deal of old-school journalism combined with a keenly analytical mind as well an encyclopedic knowledge of industry information."

( Jonathan Hirshon, Principal, Horizon Communications )

"His depth of vision for the mobile tech landscape is, I think, quite unparalleled by anyone else I've worked with."

( Scott Valentine, marketer, communications strategist, writer )

"He consistently produced awesome content (reports, articles, live presentations, webinars) leading to millions in new revenue."

( Aaron Golden, founder and CEO, Troospot )

"A lucid thinker and inspiring presenter ..."

( Georg Greve, CEO and President, Kolab Systems )

I'm putting together a new live video show. If you're interesting and awesome, ping me to get interviewed!