All images by Kathryn MacDonald
(yeah, that’s my mom on the screen … it fit into the presentation)
Chatting with Jeremiah Owyang
Published a report on ASO for VentureBeat. Key findings? ASO is critical, as 75-95% of app installs are organic ... but also, app store optimization will completely change in the next months and years.
Spoke to 500 game developers, publishers, and marketers about user acquisition, worlds colliding, and modern-day games of thrones.
Spent some time consulting with the Staples mobile team on user acquisition, their app, and mobile strategy.
Presented my Mobile Success Galaxy at our GrowthBeat event in San Francisco to 500 marketers.
Moderated a panel on emerging trends in m-commerce at Postback 2015 in Seattle, with speakers from REI, Poshmark, and Sephora.
Launched our new report on mobile advertising & brands. Immediately did a roadshow focusing on the report starting in NYC at NASDAQ's headquarters on Times Square, speaking to 150 brands on what's working and what's not.
Delivering the results of our research to live audiences in L.A., Seattle, New York, Boston, San Francisco, Vancouver, Montréal, and Toronto. More to come soon.
Was not going to turn down this invitation. Turned out to be a wonderful century-old home with even more wonderful people.
On starting up VB's new research division and, of course ... what to think.
Start at about the 10 min mark for my bit.
And we launch our CMO Council, with founding members from Virgin America, Xerox, Birchbox, TOMS, Old Navy, Salesforce, Harvard University, Dun & Bradstreet, and Green Mountain.
Here's a taste of what we're up to, from me and VB CEO Matt Marshall.
And we launch our VB research offering in Japan ...
Launched the most comprehensive report available anywhere on mobile marketing automation. 20K words, 100+ pages.
Presented on our latest VB Insight research on mobile monetization and mobile user acquisition to 100+ attendees in Los Angeles.
Average attendee has $50K in monthly app income and 2.5 million downloads. Can't mention names, but some pre-IPO companies with $10B valuations were present.
We raised a small seed round (about $3M) for VB Insight.
Was very cool and a great learning experience to participate in this and be present in a lot of investor meetings. Here's some press about the raise: Silicon Valley Business Journal and Folio Mag (both of which have interviews with me), as well as American Press, FinSMEs and Tech in Asia.
Now the real work starts.
Start at 7:30. C'est moi.
Launched an MVP of VB Insight, an new research platform modeled after an app store.
Built the product, brought on independent analysts, onboarded them, started a marketplace for reports and expertise.
Appeared on This Week in Tech netcasts on two successive days ... one in response to interest in our Mobile Games Monetization Report, and the other to answer some question about Google, mobile, Google Glass, and self-driving cars.
Participated in the Art of Pitch panel at GROW conference in Vancouver with Frederic Lardinois of TechCrunch and Douglas MacMillan of Bloomberg, telling tech companies and PR reps how to pitch ... and how not to pitch.
Apparently I'm one in a million -- almost literally.
There are more than 200 million member profiles on LinkedIn, and mine is in the top 1% most-viewed category ... along with two million others.
In not quite a year of my accidental technology journalist career, I've written over 1000 posts. Here's the little badge that Wordpress VIP gave me for that achievement.
I'm also happy to say that in that time, I've been the most-read journalist on the site.
Cofounded the first coworking space in BC's Fraser Valley, SwitchCube.
The name was my creation; further branding and visual design was done mostly by my business partner, Matt Farley.
We offer desks, offices, boardroom space, coffee, WiFi, lights, chairs, and, of course, gravity.
Created and delivered two seminars for CGA-Canada, the official national organization for certified general accountants in Canada, on social media, technology, and business.
Attendee comments included "perfect," "learned lots," and "well presented," and, after the second seminar, 96.4% of respondents in a CGA poll said they would like to participate in future seminars.
Spoke at GROW conference on a panel evaluating start-up and business plans with other journalists and VCs like Dave McClure.
It's not every day an Apple fanboy praises Microsoft. And it's not every day you get over 7000 likes, 100K views, and 1700 tweets.
But then again, it's not every day that one of the world's largest corporations finally, finally, finally gets in the game.